international conference on multidisciplinary …...book of abstracts proceedings international...

International Conference on MultidisciplinaryPerspectives in Business Management,

Social Sciences & Humanities Research(MPBSH-FEB-2018)

Venue: Hotel H2O Manila, PhilippinesDate: February 19-20, 2018

Abstract Proceeding Book

TABLE OF CONTENTS

SCIENTIFIC COMMITTEE 6

ORGANIZING COMMITTEE 7

CONFERENCE TRACKS 8

CONFERENCE CHAIR MESSAGE 9

CONFERENCE SECHDULE 10

Conference Day 02 (February 20, 2018) 12

TRACK A 1

BUSINESS, ECONOMICS AND SOCIAL SCIENCES 1

Some Marketing Strategies Changes in the New Global Economy 2

Education and Philosophy: Philosophical Models as an Educational Tool for Young Children 3

The Development of Sharjah Tourism 4

A Case Study on Post-divorce Financial Challenges of Single Mothers and How to Empower themEconomically in South Korea 5

Performance Assessments of Vietnamese Commercial Banks 6

LGBT Student Leaders: Views of the Millennial Generation 7

Role of Women Judges in Achieving Equal Access to Justice for Gender-Based Violence 8

UP COMING EVENTS 9

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Book of Abstracts Proceedings

International Conference on Multidisciplinary Perspectives in Business Management, So-cial Sciences & Humanities Research (MPBSH-2018)

Manila, PhilippinesFebruary 19-20, 2018

ISBN: 978-602-6427-03-8

Email:[email protected]: www.rpicp.com

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International Conference on Multidisciplinary Perspectives inBusiness Management, Social Sciences & Humanities Research

(MPBSH-2018)

Venue: Hotel H2O Manila (Meeting Room 2, 3rd Floor), Philippines

Conference Theme: Boosting developmental activities through Innovation in thefield of Social Sciences, Humanities, Management and Business Studies

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Book of Abstracts Proceedings

All rights reserved. Without the consent of the publisher in written, no individual or entity isallowed to reproduce, store or transmit any part of this publication through any means or in anypossible form. For obtaining written permission of the copyright holder for reproducing any partof the publication, applications need to be submitted to the publisher.

DisclaimerAuthors have ensured sincerely that all the information given in this book is accurate, true, com-prehensive, and correct right from the time it has been brought in writing. However, the publishers,the editors, and the authors are not to be held responsible for any kind of omission or error thatmight appear later on, or for any injury, damage, loss, or financial concerns that might arise asconsequences of using the book. The views of the contributors stated might serve a different per-spective than that of the RPICP.

Manila, Philippines | February 19-20, 2018ISBN: 978-602-6427-03-8Whats App Contact: +971-56-598-114

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SCIENTIFIC COMMITTEESocial Sciences and Humanities

Dr. Ong Chuan Huat Kristine CanonKDU Penang University College, Malaysia De la Salle University ManilaMaria Rita Tapales Prof. Dr. Cherry I. UltraUDe la Salle University Manila College Of Education Of University of Eastern Philip-

pines, PhilippinesProf. David Ang Prof. Dr. Judith A. MagneticoUniversity Montgomery, United States JMindanao State University, Iligan Institute Of Technol-

ogy, PhilippinesProf. Kazuaki Maeda Micah Denise S. Del MundoChubu University, Japan University of The Philippines-DilimanLeonor Diaz, Phd Prof. Dr. Latha Krishnadas MazumderUniversity of the Philippines-Diliman Business Administration, Al Khawarizmi International

University College, Abu Dhabi , UAEDr. Md. Aminur Rahman, Associate Prof. Mariam Gaidamashvili,University Putra Malaysia (UPM), Malaysia Javakhishvili Tbilisi State University, GeorgiaThelma (May) Rabago-Mingoa, Phd Assist. Prof. Dr. Jeffrey LuceroDe la Salle University Manila College of Arts and Sciences Lyceum of the Philippines

University, PhilippinesProf. Dr. Edgar R. Eslit Prof. Alberto J. ValenzuelaCollege of Arts and Sciences St. Michael College, Philip-pines

City of Malolos, Bulacan, Philippines

Dr. Supaporn Chalapati Assoc. Prof. Nor Aznin Abu BakarI-Shou University, Australia Universiti Utara Malaysia, MalaysiaAssoc. Prof. Normala Daud Prof. Nurul Wahida Binti AbdullahUniversiti Teknologi Mara, Shah Alam, Selangor,Malaysia

Politeknik Muadzam Shah, Malaysia

Dr. Sanad A. Alajmi Dr. Golda Aira V. CrisostomoPublic Authority for Industry, Kuwait Industrial/ Organizational Psychology, Human Resource

Management, PhilippinesDr. Firas Jamil Alotoum Prof. Doc Taqee Ansari MohammedIsra university, Jordan Mak College of Pharmacy, IndiaAssist. Prof. Doc Marcus Farr Assoc. Prof. Yoshiki NakamuraAmerican University Sharjah, UAE Aoyama Gakuin University, JapanAssist. Prof. Huang Hsueh-Ju Prof. Doc Bulent AcmaDepartment of Distribution Management, Takming Uni-versity of Science and Technology, Taiwan

Anadolu University, Turkey

Dr. Alaa Elden Badawie Mahmoud Elkhodary Assoc. Prof. Radulescu Irina GabrielaFaculty of Archaeology -Qena South Vally University,Egypt

Petroleum Gas University of Ploiesti Faculty of Eco-nomic Sciences,Romania

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ORGANIZING COMMITTEE

Dr. MarinaConference ChairEmail: [email protected]

Mark LeesonConference Coordinator

PROF. (ER.) ANAND NAYYARConference CoordinatorEmail:[email protected]

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CONFERENCE TRACKS

• Education Topics• Finance, Economics & Accounting Topics• Business and Management Topics• Medicine Sciences• Cultural & Global Studies• Environmental Studies• Organizational Studies• Educational and Communication Studies• Economics, Finance & Accounting• Business and Management Studies• Computer and Software Engineering• Mechanical & Metallurgical Engineering• Electrical & Electronics Engineering• Civil Engineering• Bio-Technology & Food Technology• Chemistry & Chemical Engineering• Physical, Applied and Life Sciences• Interdisciplinary• Medical and Health Sciences• Paramedical Sciences• Medicine Sciences• Biological and Life sciences• Multidisciplinary Topic• Food Science & Nutrition• Agricultural sciences• Interdisciplinary

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CONFERENCE CHAIR MESSAGE

Dr. Marina“International Conference of Research Publication and Innovation Centre, Philippines ” is a plat-form that thrives to support the worldwide scholarly community to analyze the role played by themultidisciplinary innovations for the betterment of human societies. It also encourages academi-cians, practitioners, scientists, and scholars from various disciplines to come together and sharetheir ideas about how they can make all the disciplines interact in an innovative way and to sort outthe way to minimize the effect of challenges faced by the society. All the research work presentedin this conference is truly exceptional, promising, and effective. These researches are designed totarget the challenges that are faced by various sub-domains of the social sciences, business andeconomics, applied sciences, engineering and technology, health and medical sciences.I would like to thank our honorable scientific and review committee for giving their precious timeto the review process covering the papers presented in this conference. I am also highly obliged tothe participants for being a part of our efforts to promote knowledge sharing and learning. We asscholars make an integral part of the leading educated class of the society that is responsible forbenefitting the society with their knowledge. Let’s get over all sorts of discrimination and take alook at the wider picture. Let’s work together for the welfare of humanity for making the world aharmonious place to live and making it flourish in every aspect. Stay blessed.

Thank you.Dr. MarinaConference ChairEmail: [email protected]

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CONFERENCE SECHDULE

RPICP-2018

Venue: Hotel H2O Manila (Meeting Room 2, 3rd Floor), Philippines

Time: Registration & Kit Distribution (09:00 am - 09:30 am)

Day:Monday

Date: February 19, 2018

Venue: Room 109:30 am 09:40 am Introduction of Participants09:40 am 09:50 am Inauguration and Opening address09:50 am 10:00 am Grand Networking Session

Tea/ Coffee Break: (10:00 - 10:30 am)

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DAY 01 Monday (February 19, 2018)

Presentation Session (10:30 am - 12:00 pm)

Venue: Room 1

Session Chair: Dr. Marina

Track A: Business, Economics & Social SciencesPresenter Name Manuscript Title Paper IDJacques Picard Some Marketing Strategies Changes in the New Global

EconomyMPBSH-FEB-PH102

Abraham Mounitz Education and Philosophy: Philosophical Models as anEducational Tool for Young Children

MPBSH-FEB-PH112

Pia-Kristina Anderson The Development of Sharjah Tourism MPBSH-FEB-PH120Mrs. Havva Gun Etye-mez

A Case Study on Post-divorce Financial Challenges ofSingle Mothers and How to Empower them Economi-cally in South Korea

MPBSH-FEB-PH128

Min-Tsong Chou Performance Assessments of Vietnamese CommercialBanks

MNS-328-105

Ms. Jezelle R. Quimora LGBT Student Leaders: Views of the Millennial Genera-tion

MPBSH-FEB-PH125

Ms. NICOLE AN-GELIQUE V. MAR-TINEZ

Role of Women Judges in Achieving Equal Access to Jus-tice for Gender-Based Violence

MPBSH-FEB-PH125

Lunch & Happy Hour Closing: (12:00 - 01:00 pm)

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Conference Day 02 (February 20, 2018)

The conference second day is free for different activities.Tourism activities (Optional, expenses borne by participants).

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TRACK A

BUSINESS, ECONOMICS AND SOCIAL SCIENCES

1

Some Marketing Strategies Changes in the New Global Economy

* Jacques PicardUniversity of Quebec at Montreal, Canada

Corresponding Email: [email protected]

Keywords: Marketing, International Marketing, Internet, E-Commerce, Promotion, Distribu-tion

Many factors and predominantly the tremendous impact of the internet revolution have causedthe globalization of markets to gain a totally new dimension in the last twenty years. This presen-tation will show that, in addition to vastly increased competition, marketing strategies have andmust evolve. In particular, will be emphasized the tremendous increase in the potential of nichemarketing, and the need for exporters to move their promotion policies from Push to Pull strategies.

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Education and Philosophy: Philosophical Models as an Educational Tool forYoung Children

* Abraham MounitzThe Safed Academic College, Israel


Keywords: Children-Stories, Intellectual- Capabilities, Philosophy, Thought Processes.

The aim of the research is to provide guidelines to parents, teachers, kindergarten teachers,youth leaders and others working in the field of education to empower the children aged 4 10years old with independent thinking and develop their analytical thought processes. In this researchI offer a number of philosophical methods that will promote the abilities of the parent/teacher tostimulate and develop the childs capabilities to think, to increase his curiosity and promote hisanalytical, even reflective, thought processes. Any educator who tells a story identifies other cluesin it such as the metaphor of acquisition (the bear is an egoist who bought something for himself),as opposed to the metaphor of participation where other people are taken into consideration whichis intended to guide the pupil to think about the negative social aspect of the story. The first partof the research offers five philosophical methods in education as tools by means of which theeducator can present the message in the story in a way that will empower the pupils analyticalthinking. The moral at the end of childrens stories guides reflective thinking by the pupil about thestory. The animal metaphor in childrens stories always reflects social relationships between humanbeings. The child is supposed to internalize the behavioral-ethical clues using independent thoughtprocesses about how to deal with the problem.

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The Development of Sharjah Tourism

* Pia-Kristina AndersonAmerican University of Sharjah, UAE


Keywords: Development, Sharjah Tourism, UNESCO

Sharjah, one of the seven emirates that make up the United Arab Emirates, is known as a lead-ing cultural center in the Middle East. Not only did Sharjah win the 1998 UNESCO CulturalCapital of the Arab World award, it was also recognized again in 2014 by the ISESCO (IslamicOrganization for Education, Science and Culture) as Islamic Culture Capital. Although the UAEis a relatively young country, founded in 1971, it has developed dramatically and has been studiedas an example for other developing nations. Each emirate has developed a distinctive character,with the emirate of Sharjah building a reputation as a cultural capital and developing a vibrant andflourishing tourism sector with a focus on art galleries, museums and Islamic architecture. Thispaper examines how Sharjah has developed a niche in the tourism industry appealing not only totourists from the Middle East and North Africa, but more recently to tourists from China and fromacross Eastern Europe.

4

A Case Study on Post-divorce Financial Challenges of Single Mothers andHow to Empower them Economically in South Korea

* Havva Gun EtyemezSeoul National University, South Korea


Keywords: Korean Single mothers challenges, post-divorce income, economically empower-ing single mothers in Korea, financial difficulties of divorced mothers, empowering mothers,

The purpose of this study was to examine financial challenges of divorced-mothers while theyraise their children and their social support expectation from the policymakers and society. Thesemultiple case studies have shown what happens in the single-mother families in South Korea, andthe financial perspective of these mothers with regards to their childrens development. Qualitativedata was collected from observations and structured interviews with three participants, chosenfrom divorced mothers, within a span of 2 months. Each case shows these mothers experiences ontheir financial conditions and the different post-divorce economic challenges faced by them. Thefindings of these studies are as follows: Firstly, a mother’s relationship with her child was greatlyimpacted by their financial situation. Simply put, any mother with a steady and wealthy incomewithout a heavy career-demand to earn that said income, would be able to significantly spendmore time with their children and be present for their development and milestones. Additionally,mothers have high expectations for social support because of insufficient financial help from theirex-husband and families. In addition to that, mothers have a strong emotional closeness with theirchildren shaped by their financial difficulties and cumulative stress accompanied by the strain ofsingle motherhood. Also, the mothers supportive and understanding nature of capital issues helpedtheir children to possess empathy toward their mothers and the community around them. Lastly,single mothers in South Korea still require supporting social services to minimize their concernsabout their childrens safety. Solutions were suggested on regulating the social welfare in SouthKorea and designing more flexible working hours for single mothers in order to ensure qualitytime with their children.

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Performance Assessments of Vietnamese Commercial Banks

* Min-Tsong ChouNational Kaohsiung University of Applied Sciences, Taiwan


Keywords: Data Envelopment Analysis, Technical Efficiency, Scale Efficiency, Bank Effi-ciency

Banking is an important financial institution that functions as a capital flow in the economy.An effective bank will contribute to the growth of the economy and increase competitiveness, es-pecially in the context of Vietnamese financial market is under great pressure from the integrationprocess now. Therefore, it is difficult for Vietnamese banks to develop sustainably without con-centrating resources to improve their performance, so evaluating the current performance of banksis initial necessary step. With the purpose of measuring the efficiency of Vietnamese commercialbank, a research with the sample of 17 Vietnamese commercial banks during the time period of7 years from 2010 to 2016 was conducted. Three different models of DEA were applied in thisstudy to measure the efficiency: CCR model and BCC model. The results of two different modelsare satisfactory as they showed the relative results and reflected the actual performance of banksas well as the fluctuations in efficiency under the impact of influencing factors. According to theresults obtained from Vietnamese commercial bank efficiency, it can be concluded that averageefficiency level of 17 joint stock commercial banks in Vietnam is quite high and the Scheme of re-structuring banking system has had a positive effect on bank efficiency. Besides, there is no prooffrom this research indicating that large banks are more efficiency than medium size banks. Resultsof this study also showed some degree of inefficiency.

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LGBT Student Leaders: Views of the Millennial Generation

1* Ms. Jezelle R. Quimora, 2Ms. Nikki Shierra Lacbayen1,2 University of Perpetual Help System DALTA Las Pinas City, Philippines


Keywords: Millennial Generations View, Leadership, LGBT, Student Leaders Qualitative De-sign

Leadership is a significant principle in an institutionalized higher education such as a Universityor College. With different organizational bodies within an educational institution, it is importantto have a leading figure to give direction to an organization. Today, universities with Lesbian, Gay,Bisexual and Transgender (LGBT) students leaders are among the role model that is starting tosteer through student leadership sectors. This study explores the views of the millennial generationtowards the leadership characteristic of the LGBT student leaders. It particularly delved on theirleadership characteristics and engagement in campus experiences. The study utilized qualitativeresearch design. The eight (8) participants were conveniently chosen in different colleges anduniversities in Metro, Manila. An interview-questionnaire was used to identify and gather data forall information needed. Semi-structured structured questionnaires were used during the interview.Assumptions of the study was, the millennial generation have different insights in the ways ofleading campus organization of the LGBT student leaders. Findings revealed that the millennialgeneration views the LGBT leaders as very accommodating, compassionate and can express whatthey want to achieve. This study concludes that the LGBT student leaders experiences allowedthem to stay focus and believe in themselves. Subsequently, their experiences in life are the factorsthat molded them to become a responsible leader. Thus, the millennial generation believed in theleadership capacity of the LGBT student leaders.

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Role of Women Judges in Achieving Equal Access to Justice forGender-Based Violence

1* Ms. NICOLE ANGELIQUE V. MARTINEZ, 2Joseph Emmanuel A. Llaguno, 3Kurt R. Viray1,2,3University of Perpetual Help System DALTA Las Pinas City, Philippines


Keywords: Women Judges, Judiciary, Equal Access To Justice, Gender-Based Violence

Previous research has shown that the participation of women in the judiciary can play animportant role in the achievement of the justice (OConnor & Azzarelli, 2011). According to thestudy, women judges can have a critical function in strengthening the rule of law, both throughtheir contributions to an impartial judiciary, as well as through their role in the implementation andenforcement of laws, particularly those that provide access to justice for women and girls. Thisstudy looks to explore these findings further. In line with the Feminist Legal Theory, which sug-gests that in order to achieve the feminist goals of equality for men and women, these goals mustbe incorporated into law and made enforceable by the government (Levit &0 Verchick, 2016), theresearchers sought to determine the role of women judges in achieving equal access to justice forcases of gender-based violence in the Philippines. Using a self-made, semi-structured question-naire, the researchers conducted a series of interviews with five (5) women judges from selectedMunicipal and Regional Trial Courts all over the Philippinesone from the National Capital Region,one from Luzon, two from Visayas, and one from Mindanao. Results show that women judgesensure equal protection of the laws by handling cases with fairness and neutrality regardless of thegender of both parties, and therefore play a significant role in achieving equal access to justice forgender-based violence.

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UP COMING EVENTS

You can find the details regarding our upcoming events by following below:

http://rpicp.com/tpsm-jan-2018/

http://rpicp.com/2018-manila-pilippines-02/

http://rpicp.com/rbms-feb-2018/

http://rpicp.com/2018-manila-philipines-03/



http://rpicp.com/trhs-may-2018/


http://rpicp.com/bsed-june-2018/



http://rpicp.com/iagbms-sep-2018/

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http://rpicp.com/tpsm-jan-2018/

http://rpicp.com/2018-manila-pilippines-02/

http://rpicp.com/rbms-feb-2018/




http://rpicp.com/trhs-may-2018/


http://rpicp.com/bsed-june-2018/



hhttp://rpicp.com/iagbms-sep-2018/

Organized By: Research Publication and Innovation Centre

international conference on multidisciplinary …...book of abstracts proceedings international...

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