international academy of eyelash arts & sciences

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E yelash care and enhancement is a fast growing segment of the beauty industry. In fact, in 2009,

Women’s Wear Daily reported that lash extensions were the only segment of the beauty industry that showed growth that year. Even in the midst of a deep recession, eyelashes have become a billion dollar industry.

Currently, lash extensions offer beauty professionalsthe highest margin of profit of any service in the industry. Large margins are made possible by the fact that eyelash extension services average around $250 per full set, and the cost of the supplies is only a few dollars for the professional.

Almost all 50 states require a license to do lash extensions, however none of the states train or test graduating professionals on how to perform the procedure safely or effectively.

The application procedure is delicate, highly detailed and requires significant skill and experience. It can not be learned in one or two days, just as it is not possible to teach a student to cut hair in one or two days.

Why should your school consider offering eyelash extension education?

1. Your students are requesting it. NovaLash receives calls daily from cosmetology and esthetics students asking where they can go for training in their area.

2. The schools are missing out on millions of dollars in revenue that currently goes to Manufacturers, who are not necessarily equipped to offer the proper education to students.

3. State Boards are requiring a license to do lash extensions, but the students and professionals are not being taught or tested on it.

4. Learning to do lash extensions requires supervised practice.

5. Beauty schools are better equipped than manufacturers to train and educate extensionists.

6. Business Development Consulting Services For Beauty Schools are available.

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TRAININGTRAININGLASH EXTENSION

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The Academy focuses on preparing beauty school instructors to teach eyelash extension

techniques to their students. Graduates of the Academy will become Certified Master Instructors. Instructors are taught all practical and theoretical material and are given lesson plans, textbooks, sample test questions, scoring sheets and exams.

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The curriculum focuses on hands-on training as well as all of the following fundamentals:

1. The History of False Eyelashes - Strips and Tabbing vs. Extensions2. Diseases of the Eye and Basic Sanitization3. Adhesive Chemistry- What is Cyanoacrylate?4. Regulation5. Physiology of the Lash Growth Cycle6. Choosing the Right Extensions7. Hands-On Skills- Step by Step Application Skills 1-23

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For those attendees who want to experience the Houston Museum District’s finest, Hotel

Zaza is the place to stay. Located just blocks from the Academy, Hotel Zaza offers guests glamorous accommodations, fine dining and an active nightlife. Forbes Magazine ranks Zaza as one of the top 10 hotels in the country. For room rates, reservations and general information call 713-526-1991 or visit www.hotelzazahouston.com

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Zaza Lobby

Zaza Suite

Museum District Houston

Zaza Pool

Class Room

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WHERE ART MEETS SCIENCE - The Academy is located at NovaLash’s

Headquarters in the heart of Houston’s Museum District, and just minutes from the largest medicalcenter in the World. Our aim is to provide a program that teaches both the art of and the science behind the creation of lash extensions. The International Academy of Eyelash Arts and Sciences offers attendees various accommodation options from economical to lux-urious. On-site accommodations are available free of charge at the Lash Lab to enrollees of the academy. The Lash Lab suite includes a living room, Jacuzzi tub and shower, kitchen, laundry room, satellite television, and two queen-sized beds. Students can live “on campus” in the Lash Lab at no additional charge for up to 7 consecutive days.

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LASH LAB Suite

Dr. Uday Khosla

Living Room

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APPLYWHOIS ELIGIBLE TOIS ELIGIBLE TOWHOIS ELIGIBLE TOWHOWHOIS ELIGIBLE TOWHO

T he Academy accepts applications from interested parties with the

following qualifi cations:

- Licensed Esthetician or Cosmetologist - (US and Canada)

- Cosmetology or Esthetics Instructor - (US and Canada)

- Beauty School Owners Interested in Implementing the Program

- International Applicants with Equivalent Qualifi cations and Experience

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Once your application has been received and approved, you will be contacted by our

Educational Coordinator, Heather Hughes. To contact Heather, please phone 713-520-5848 or email her at [email protected].

Classes are offered on an ongoing basis during the week and on weekends as well. We like to keep the student to teacher ratio low, so it is wise to plan at least 2-3 months in advance when scheduling your visit. From time to time, we can accommodate last-minute students, however, the on-campus living quarters at the Lash Lab fi ll up quickly, so it is wise to book in advance.

Enrollees are invited to stay at the Academy for 5-7 days of training. Tuition costs are the same for both 5 and 7 days. We allow two extra days of supervised practice at no extra charge if the student desires to spend a little more time practicing and observing.

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Part of receiving a good education is

being immersed in the actual environment in which your futurestudents will be working. As part of our program, the Academy takes its attendees out of the class-room and into the fi eld to see a real, live, lash-only salon in operation.

Lash salons are beginning to pop up all around the country and in the rest of the world, just as nail-only salons became popular in the 80s.

Enrollees will be given the opportunity to spend a day observing the day-to-day operations of one of the most prolifi c and profi cient lash salons in the world. The Lash Company is a 1,500 sq. ft. lash-only salon owned by Master Trainer, Sophia Navarro and NovaLash President, Sophy Merszei. The operation began as NovaLash’s test kitchen for new products and techniques, but grew in time to build a clientele of over 3,000 regular customers and more than 15,000 lash extension applications to date. The fl agship location is in Houston, with 3 additional locations in Japan and more to come in the U.S. soon.

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s the fi rst company to set up a global distribution network for eyelash extension products and training, NovaLash has an enormous responsibility to the industry, to beauty professionals, and to the public to set the standards for safety, effi cacy and proper education for the future. Lash extensions are a new service that is quickly becoming its own separate segment of the beauty industry, separate from the traditional hair, skin and nail services. Lashes are now an industry of their own. At NovaLash, our mission is to ensure that the industry grows, thrives, and empowers women in the beauty industry to gain economic freedom through performing a highly profi table service in a safe and effective manner. When you invest in purchasing NovaLash’s products or training, your investment goes towards helping to build a stronger industry with safer products and better regulation. In addition to re-investing our profi ts back into further R&D, safety, and education, NovaLash also donates funds to various non-profi t organizations such as ReSurge International and Girls, Inc, an organization that helps women and children and empowers young girls. An investment in our products is one you can feel good about. Since launching the global lash extension phenomenon in 2004, NovaLash is proud to have re-invested almost $10 million of its own profi ts back into the industry it created. As the fi rst global pioneer, we take our commitment to safety and proper education very seriously. Our mission is to see to it that the lash extension industry thrives, consumers are safe and thrilled with results and professionals can attain economic freedom by building a profi table business.

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NOVALASH THE INTERNATIONAL

ACADEMY OF EYELASH ARTS & SCIENCES

1200 Southmore Blvd.Houston, TX 77004

713-520-5848www.novalash.com





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international academy of eyelash arts & sciences

Lifestyle

lash labat

beauty industry

lash extensions werethe

lash lab suiteincludes

creation of lash extensions

beauty school instructors

days of training

lash growth cycle6