intern project - final power point

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BAE SYSTEMS AND SOCIAL MEDIA

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Page 1: Intern Project - Final Power Point

BAE SYSTEMS AND SOCIAL MEDIA

Page 2: Intern Project - Final Power Point

Problem

BAE Systems is failing to adequately utilize its social media as a means of marketing and communication.

Our goal is to employ social media practices in order to increase branding and recognition.

Page 3: Intern Project - Final Power Point

Agenda

• Problem Statement• Defining Social Media• Current State of BAE’s Social Media• Background Research• Recommendations for Improvement• Goals• Questions

Page 4: Intern Project - Final Power Point

What is Social Media• “Media for social interaction, using

highly accessible and scalable communication techniques” – Wikipedia on Social Media

•Connecting people around the globe like never before

•Changing the way people communicate, interact, and relate to each other

Page 5: Intern Project - Final Power Point

Types of Social Media

• Facebook• YouTube• Twitter• LinkedIn• Wikipedia• Second Life• Etc.

Page 6: Intern Project - Final Power Point

Benefits

• Increased Branding/Recognizable

• Facilitate Employee Connections

• Professional Networking• Better access to

potential employees• Unity• Free source of marketing

and employee outreach

Page 7: Intern Project - Final Power Point

What We HaveSocial Media

BAE Systems, Inc.

LockheedMartin

Northrop Grumman

Boeing General Electric

Facebook 5,561 (likes)

10,340 (likes)

8,486 (likes)

14,976 (likes)

17,663 (likes)

Twitter 4,264 (followers)

12,361 (followers)

6,825 (followers)

14,234 (followers)

1,629 (followers)

YouTube 144 (subscribers) 5,508 (subscribers)

744 (subscribers)

518 (subscribers)

1,721(subscribers)

LinkedIn 28,828 (followers)

47, 440 (followers)

32 ,569 (followers)

53,173 (followers)

116,202(followers)

Page 8: Intern Project - Final Power Point

What BAE Systems, Inc. Does Well

1. Being involved in social media

2. Quick turn-around time for updating social media sites

3. Utilizing applications on Facebook

4. Provide links to company site/social media feeds

5. Has a wide variety of social media outlets

Page 9: Intern Project - Final Power Point

What BAE Systems Can Improve On

1. Messy2. Lack of branch

Participation3. Overall need for

creating awareness of our Social Media Sites.

4. Needs more exciting content

Page 10: Intern Project - Final Power Point

Survey of BAE Employees

• Sent to all employees at 80 M Street and Mt. Laurel locations

• Gave us insight on how BAE employees viewed social media

– How many of them use social media– What sites they use– How they connect with BAE outside the office– Improvements– Concerns

Page 11: Intern Project - Final Power Point

27%

73%

Does BAE Systems Effectively Use Social Media?

YesNo

80%

20%

Is Social Media an Effective Marketing Medium?

YesNo

Survey of BAE Employees

BAE Employees believe that social media should be used to advertise our company, but do not think that we use this market to its fullest potential.

Page 12: Intern Project - Final Power Point

Recommendations on how toimprove

Page 13: Intern Project - Final Power Point

Restructuring Social Media Strategy

Page 14: Intern Project - Final Power Point

How Can We Use Social Media?• Social media acts as a billboard to advertise BAE Systems– Reach a large audience quickly– Highlight the most exciting aspects of projects, contracts &

events, etc.– Gain attention and provide easily located links to official BAE

Systems pages with more in-depth information

Page 15: Intern Project - Final Power Point

• Separate social media sites to target demographic– Examples:– LinkedIn

• Business experienced professionals• 50 million working adults

• Management and higher level positions

– Facebook• College students/recent grads

• 85% of college students use Facebook• Little to no career field experience• Highlight career paths & list entry level/intern positions

Restructuring of BAE Systems Social Media Sites

Page 16: Intern Project - Final Power Point

Restructuring of BAE Systems Social Media Sites

• Keep information Concise, Current and Appealing– Update Facebook profile picture

Current Profile Picture

Page 17: Intern Project - Final Power Point

Restructuring of BAE Systems Social Media Sites

• Keep information Concise, Current and Appealing– Add information about future projects and contracts– Update regularly with photos and videos of our

military products in action• Provide quick links to official BAE Systems pages– Followers can determine what aspects of BAE Systems

they like the most , and access more information quickly

Page 18: Intern Project - Final Power Point

Links provided by Social Sites

Charity

Even

ts

Current/U

pcoming E

vents

Info on BAE

Socia

l Eve

nts

Announcemen

ts

Personal

Awards

New Em

ployemen

t

Milesto

ne/Contra

ct Info

No Socia

l Med

ia05

1015202530354045

Desired Social Media Content from our Employees

• National BAE Systems sites

• Career/job search sites

• Technologies and programs

• New employee/Intern experience

Other Beneficial Information:

Page 19: Intern Project - Final Power Point

Internal Push for Social Media Participation

Page 20: Intern Project - Final Power Point

L & D Course

• A training module to demonstrate how to use social media as a means of:

• Professional Networking• Connecting With Fellow Employees Outside of the

Office• Career Growth• Keeping connected with others

• LinkedIn and Facebook Tutorials

Page 21: Intern Project - Final Power Point

L & D Course

• An overview of how to correctly use social media sites in order to maintain professional and personal safety

• Ensuring social media does not interfere with workplace productivity• Educating employees on how to responsibly display

personal and professional information– Privacy settings, filtering work-related content, personal info

such as address, vacations, etc…

Page 22: Intern Project - Final Power Point

Example Slide

1. Go to http://www.linkedin.com/

2. Fill in the appropriate information in the boxes.

3. Then click on the Join Now button

(as shown in the picture)

How to Get Started Using LinkedIn

Page 23: Intern Project - Final Power Point

Example Slide

Page 24: Intern Project - Final Power Point

Incentives to Join

Groups on Facebook/LinkedIn– Allows for each branch to have their own page

without concerns of interrupting the company page.

– Advantages include…• Social event information• Allows for input on charities/fund raising events• Etc.

Page 25: Intern Project - Final Power Point

Incentives (continued)

• BAE Systems Fan Page– Remain targeting a specific demographic– Along with company wide important updates

• Group Page– Used for events specific to you in your area

• Charities events/Polls• Social Meetings/Events• Building announcements• For those who can’t get their email access out of the office

– Allows for employee input at a faster rate

Page 26: Intern Project - Final Power Point

Myths about Social Media

MYTH• Lack of Privacy• Only one way

communication• Not effective marketing tool• Set It and Forget It (SM leads

to instant success) • Social Media Is a Waste of

Time

FACT• Privacy Settings are available• Allows for input and user

interaction • Emerging advertising medium• Needs to be continually

updated• Useful for business promotion

Page 27: Intern Project - Final Power Point

How do I know these sites exist?

19%

58%

23%

Followers

Yes No Don't have an account

We can increase corporate visibility by means of L&D Courses, Posters around Office Locations, Placing links on SES intranet, E-

mail communication, and Word of Mouth.

Page 28: Intern Project - Final Power Point

GoalsGOALS

Page 29: Intern Project - Final Power Point

Goals

Current 3 Months 6 Months 1 Year

Facebook 5490 7137 8784 10980

3,500

4,500

5,500

6,500

7,500

8,500

9,500

10,500

11,500

Facebook

As an international company, BAE can utilize Facebook and Linkedin to reach prospective employees. Our goal is that the number of Facebook followers will increase to 11,000 and the number of Linkedin followers will reach 57,700 in 2012.

Current 3 Months 6 Months 1 Year

Linkedin 28828 37476.4 46124.8 57656

27,500

32,500

37,500

42,500

47,500

52,500

57,500

Linkedin

Goals

Page 30: Intern Project - Final Power Point

Goals

Current 3 Months 6 Months 1 Year

Twitter 4,587 5,963 7,339 9,174

4,500

5,500

6,500

7,500

8,500

9,500

4,587

5,963

7,339

9,174

Twitter

Twitter

Goal of Increase in BAE Systems Twitter followers

Goals

Page 31: Intern Project - Final Power Point

• An increase in the number of followers on BAE’s Social Media sites, which will boost the company’s visibility and brand recognition.

• Attract talented potential employees to BAE through the use of Linkedin and Facebook.

• A significant increase in the number of employees who join BAE System’s Social Media Sites

Goals

Page 32: Intern Project - Final Power Point

Closing Remarks

Page 33: Intern Project - Final Power Point

Questions