INTERN PANEL

FRANCESCA PEFIANCO

• Name: Francesca Pefianco• Company: Mediacom (New York City)• Position: Communications Planning Intern• Duties:

– Helped create entire upfront media plan (TV, radio and print) to present to client

– Attended rep meetings• Sports Illustrated, Radio Disney, MTV and Rolling Stone

– Utilized media software to analyze data and create competitive flowcharts

– Brainstormed, planned and implemented brand strategy efforts for upcoming entertainment cross-promotion

SERRA STALLING

• Name: Serra Stalling• Company: Turner Entertainment Networks (Atlanta,

Georgia)• Position: Marketing Intern for Commerce Enterprises• Duties:

– Worked for the online store for TCM, tbs, and TNT– Analyzed site data and reports and made

promotional suggestions based on findings– Tested site to optimize user experience and

correct errors– Researched market and merchandise opportunities– Placed promotional spots on networks to ensure

adequate attention to e-commerce

ANNE-CATHERINE HARRIS

• Name: Anne-Catherine Harris• Company: Flagpole (Athens, Georgia)• Position: Advertising Intern• Duties:

– Assisted Advertising Reps– Helped to maintain positive

relationships with clients– Delivered advertisement proofs to

businesses and helped to make changes to ads if needed.

– Picked up checks for ads from clients

– Gained insight into selling ad space and learned how to read and use ratecards

– AthFest!

REBECCA THOMAS

• Name: Rebecca Thomas• Company: The Propel Agency

(Atlanta, Georgia)• Position: Intern (Account Manager)• Duties:

– Hands-on internship experience– Account management– Client leadership– New business– Wrote proposals– Dabbled in creative Client: Georgia Power

Project: introducing the EarthCents New Home program

Client: Waffle HouseProject: New House Salads – window cling and caddie card

(front) (back)

BREE RILEY

• Name: Bree Riley• Company: Fallon (Minneapolis,

Minnesota)• Position: Account Management

Intern• Work:

– Buffalo Wild Wings• Developed full campaign• Pitched to client

• The Cosmopolitan• http://www.youtube.com/watch?v=t5OoU1SpNi0• Created digital competitive for Q2• Worked on further developing loyalty program

AMBER JOHNSON

• Name: Amber Johnson• Company: 22squared (Atlanta, Georgia)• Position: Client Leadership Intern• Duties:

– Worked on accounts including Buffalo Wild Wings, Lincoln Financial, and Shoe Carnival facilitating interaction with clients

– Assisted clients by managing their upcoming creative efforts and conducting competitor analyses for internal and client based teams

– Assisted with action forms, trafficking, booking talent, and the successful promotion of brands in the social space

– Attended weekly informational seminars regarding all departments of the agency

BAILEY DUNN

Hello. I’m Bailey. And this summer, I was a Media Buying Intern.

NYC• Learned the buying process. Got a better understanding of how buying fits with planning, research, budgeting, negotiations.

• Assisted with Local Television & Radio Buying for Nestle, General Mills & Georgia-Pacific.

• Pre-Buy: Made sure we didn’t run on any of the wrong stations or programs & that we weren’t over budget. Calculated lots of GRPs.

• Made TV & Radio Buys.

• Post-Buy: Did Buy Summaries to send to the client (including budget, programming, spots, rating summaries).

• ZenithOptimedia Universities - ZOUs

• Intern Project for Sonic. Challenge: How can Sonic tap into the Millennial Mindset?

• Primary & Secondary Research

• Presentation Skill & Presentation

Hello. I’m Bailey. And this summer, I was a Media Buying Intern.

MARISA NEGRI

ANDRES APARICIO

• Name: Andres Aparicio• Company: Athens Social Media

(Athens, Georgia)• Position: Social Media

Specialist• Duties:

– Market analysis for JWR Jeweler’s competitors

– Create a raffle designed to connect local businesses with the community by offering prizes and exclusive discounts with our sponsors, and at the same time maximizing our FB fan page

– Ideas for new advertising for local Athens businesses

• Work:– http://bit.ly/pyX880

The University of GeorgiaRecreational Sports

• Name: Andres Aparicio• Company: UGA Recreational Sports• Position: Marketing Assistant• Duties:

– Ref Fest/Play Day– Increase fans on our FB community– Landing tab– Status updates & geo-location– Creative events (e.g. Dive-In Movie)– Create material for our YouTube and

Flickr pages

BRITTNEY SMITH

• Name: Brittney Smith• Company: BKV (Atlanta, Georgia)• Position: Account Services Associate• Duties:

– Worked on accounts including the American Red Cross, ARS/Rescue Rooter, and March of Dimes

– Managed database maintenance for recent ARC survey packages received by donors

– Created a creative portfolio containing direct mail pieces for FY11 calendar year for the client

– Constructed a competitive analysis presentation comparing charitable gift annuities among 25 non-profit organizations.

– Worked on Optimization of Google Places for ARS/Rescue Rooter

SARAH ZAGORSKI

• Name: Sarah Zagorski• Company: Mindshare

(Atlanta, Georgia)• Position: Intern• Duties:

– Worked on accounts including US Marine Corps, US Virgin Islands Tourism, John Deere, Belk, and Jiffy Lube

– Updated print positioning reports to ensure tear sheets are accounted for

– Assisted with managing and updating flowcharts– Attended meetings with vendor representatives

including TNT, CNN, and Google  – Analyzed MRI data for targeted demographics– Tracked insertion orders and invoices for accounts with

multi million dollar budgets

TIEN PHAN

• Name: Tien Phan• Company: The Martin Agency

(Richmond, Virginia)• Position: National Broadcast

and Digital Media Buyer/Planner• Duties:

– Clients included Tylenol, Norwegian Cruise Line, Saab, American Cancer Society, Sun Life, and Geico

– Worked on strategic planning for new business

Q&A