“ This mobilization of resources within a matter of , , months demonstrates that a country and indeed the world can restructure the economy quickly if it is

. — convinced of the need to do so Many people although — not yet the majority are already convinced of the need

. for a wholesale economic restructuring The purpose of , this book is to convince more people of this need

helping to tip the balance toward the forces of change .”and hope

- . , 2.0: Lester R Brown Plan B Rescuing a Planet Under Stress and a Civilization in Trouble

“ ? . ? .”Gas Gone Electric In Making electricity .COOL

Ashley Ahn Rebekah Meek Margaret Moser

Tactics

- Series of steps to enact change

Art

Activism

Political Change through LAW

Art

Silent Spring- , 1962Rachel Carson

' Omnivore s Dilemma- , 2006Michael Pollan

Bread and Puppet Theater- Cheap Art and Political Theater in Vermont

The Jungle- , 1906Upton Sinclair

Brokeback Mountain- , 2005Directed by Ang Lee

Native Son- , 1940Richard Wright

Activism

ACT UP- Aids Coalition to Unleash Power

An Inconvenient Truth- , 2006Al Gore

Greenpeace- Independent global campaigning organization

68Mai- , , 1968general shift in ideals Paris

Salt Satyagraha- - , 1930Sit ins

Results

- Change in legal frameworks

- Change in business practices

- Heightened social awareness , Saul Williams List of Demands

?Art and Electric Car

Spreading the Word

- Call Senators- Public Forums- “ ' ”Don t Drive Your Car- Campus Activist Network- PSA Campaign-Billboards- Gas Station Campaigns- / Targeted Ads Ad words- Start the conversation with existing dealerships- / Hash tags on Twitter Status updates on Facebook

Previous Government Programs

- The EU banning incandescent bulbs

- Public Utility Regulatory Policy Act

- Digital Cable

Government Transitional Program

-     “ ” cash for gas guzzlers

-      / - boost and or extend the Qualified Plug In Electric Drive Motor Vehicle Credit

-      , Start with fleet vehicles then move into consumervehicles

- distance traveled is known

- will always return to the garage to be charged

Implementation

-   – removal of gas subsidies reveal the truth about gas prices

- - , , require triple walled containment monitor wells and concrete

’ ( vaulting at service station owner s expense currently cleanup

)costs are borne by taxpayers

- collect a disposal fee upfront with vehicle purchase

-  “ ” create an argument that states ignoring global warming is a futures human rightsissue

-  creation of department in the EPA for research and development

- / declare gas cars global warming as a public health emergency

Changing Consumer Desire

- Marketing Strategies

- “ ” making the electric car cool todrive- campaigns that highlight costbenefits- “ ”make gas uncool- bandwagon strategy

- Physical Appeal- Making electric cars just as functional as gas- Attributes that surpass gasoline cars-” ”Futuristic and chic

Conclusion

- Series of steps to enact change

Art

Activism

Political Change through LAW

WORLDDOMINATION