interesting talks - nathan littleton
TRANSCRIPT
How to generate more leads and sales with
email marketing
@NathSpeaks
@NathSpeaks
@NathSpeaks
Love them in different ways
The one night stands
@NathSpeaks
The lovers
@NathSpeaks
The partners
@NathSpeaks
The husband or wife
@NathSpeaks
@NathSpeaks
High quality, educational information related to your area of expertise
@NathSpeaks
@NathSpeaks
80% education
20% sales
Earn the right
@NathSpeaks
@NathSpeaks
When building your list, think
outside the box
Subject Lines Be interesting Be intriguing
64% of people say they open an email because of the subject line (Chadwick Martin Bailey)
@NathSpeaks
Thanks *Name*
@NathSpeaks
Could you do me a favour?
@NathSpeaks
I’ve been caught with my pants down
@NathSpeaks
Re: …
@NathSpeaks
How big’s your package?
@NathSpeaks
5@NathSpeaks
elements of a successful sales email
An attention-grabbing subject line
@NathSpeaks
A compelling proposition
@NathSpeaks
Third-party endorsement
@NathSpeaks
A reason to take action NOW
@NathSpeaks
Call to action
@NathSpeaks
