Interesting analytics Tool every Social MediaMarketer should try - II

Facebook Insights

Undoubtedly. Facebook has been reining the social media platform since 11 years and still ruling the roost. Without any saying, this opens up many opportunities for the online marketers. Therefore, it is very important to familiarize with Facebook Insights – an in-built analytics tool. Available to all users who create Facebook Pages, you can see it at the top once you create the page.

What all information Facebook Insights provide is how many people visit and liked your page, how many people saw, read and clicked on the post. All this type of information will help marketers determine the kind of posts that draw major attention and hence better their content and campaigns.

Twitter Analytics

Twitter analytics will help marketers see the impressions every tweet received and what was the level of engagement. Then this tool also produces a bar graph that gives a 28 day report on the impressions received by an account. During this period, marketers would also be able to view how many times a particular tweet got retweeted or favorited.

So, for online marketers, social media analytics tool are a great way to not only see how they fair, but how can they improve their performance with changing or continuing their strategy. All these tools are free, so make full use of them and improve and expand your business on social media.