Intercultural differences in a globalised world

06-12-2013

Intercultural differences in a globalised world

The world becomes a village’ is an often heard statement in international marketing. Markets around the globe are becoming similar to each other, information and new technologies are spread from The Netherlands to Japan in a minute. As a consequence, are cultures

around the globe becoming

similar as well?

Katharina Damaschke

Age: 25

Education: MA, Communication Science, University Twente

Bachelor of Business Administration, Saxion

Former positions: Internship at Intesan (Madrid)

Current position: Sales Support at Universal Electronics (Enschede)

Companies: Intesan, WTC Twente, Universal Electronics

International scope: Germany, Spain, USA, The Netherlands

Statement/slogan: “Europe is my daily playground”

Rob Snel

Age: 63

Education: MA, Socio-Economics, University of Tilburg

Former positions: President Grolsch International, Member of the board

Koninklijke Grolsch N.V (CEO).

Current position: Counselor

Companies: Grolsch, Nederlands Christelijke Werkgevers Verbond

(employers’ association)

International scope: UK, USA, Canada, Australia, New Zealand, France, Italy,

Spain, Russia, Poland, Belgium, Germany, the Baltic states,

Eastern Europe, China.

Statement/slogan: “Be who you are, yet be different! To be successful

internationally stay authentic, but understand the culture of your

businesspartner”.

Albert Hoeksma

Age: 48

Education: Bachelor Economics, University of Applied Science

(Leeuwarden), Qualified Exportmanager

Former positions: Manager International Food Trading (HJ Heinz),

Commercial Manager Export & Industry (Honig b.v.)

Current position: Partner at TEN (The Export Network)

Companies: Van Huystee, van der Meulen, Honig, Heinz

International scope: Eastern Europe, the Middle East, Australia, Africa.

Statement/slogan: “To me people, in whatever discipline or culture, are crucial in

creating and realizing new opportunities”.

Jan Zengerink

Age: 48

Education: MSc Business Administration, Twente University

Former positions: Commercial & General Manager Latin America (expat),

Brenntag. Commercial & General Manager Renewable Energy,

HJ Wiefferink BV

Current position: General Manager Renewable Energy, Membrane Systems

Europe BV

Companies: Novo Behang b.v., Brenntag, HJ Wiefferink b.v., Membrane

Systems Europe b.v.

International scope: France, Spain, Italy, Germany, Poland, Russia, Ecuador, Peru,

USA

Statement/slogan: “Arrange a local network and speak your languages!”

Next Event

‘Talent for export’

04-02-2014

In corporation with VNO-NCW

Postiljon Hotel Deventer

http://www.saxion.nl/exportcenter_enhttp://www.biogasmembrane.eu/http://www.theexportnetwork.nl/en/http://www.uei.com/http://youtu.be/FpiS4jNMpBY (Export Development Programme)

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Thank you for you presence and attention. You are all invited for

lunch!