Interactive LinkedIn Workshop - Develop Your Strategy - Setting Great First Impressions - Getting Involved - Proven Strategies To Success

Presented By Julie Mason - Director www.TheSocialMediaPrincess.com www.EasyOnlineMarketingForYou.com

Developing Your LinkedIn Strategy

Describe Your Business ________________________________________________________________________________

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Who is your Ideal Client? Be as descriptive as you can – can you picture them? Give them a name ________________________________________________________________________________

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________________________________________________________________________________ Describe your Ideal Clients 10 top fears, wants, needs and frustrations ________________________________________________________________________________

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________________________________________________________________________________ What are your Business Goals? ________________________________________________________________________________

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What is Your “Call To Action”? ________________________________________________________________________________

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Notes: ________________________________________________________________________________

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Part 2 - Setting Great First Impressions

What makes a great first impression? ________________________________________________________________________________

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Past & Present Positions ________________________________________________________________________________

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Your Headline Needs To: ________________________________________________________________________________

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Headline Formulas Top (insert field & position) Reveals How To (insert your greatest benefit – be as specific as

possible)

Top Internet Marketing Consultant, Expert & Webmaster Reveals How To Make Your Website Sell

More Products & Services

Top ___________________________________ Reveals How To ___________________________

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Read My Profile and Learn From (insert what you call yourself here) How You Can (insert a desire,

want or need that your prospect has here)

Read My Profile and Learn From a Champion Visionary Executive Coach How You Can Profit From

Your Own Brand Of Success

Read My Profile and Learn From _____________________________________________ How You

Can ____________________________________________________________________________

Discover How This (insert what you call yourself) Helps (insert your target market here) (insert

what results you achieved for clients here)

Discover How This Underground Bookkeeping Expert Helps Small Businesses Slash Their Costs and

Increase Their Profits By 25%.

Discover How This ____________________________________________ Helps_______________

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Top (insert what you refer to yourself as) Featured In (insert press mentions here). Find Out Why.

Top Business Growth & Performance Consultant Featured in Courier Mail, Money Magazine &

Today Tonight. Find Out Why.

Top ____________________________________________ Featured In ______________________

___________________________________________. Find Out Why.

Website = Call To Action ________________________________________________________________________________

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The Importance Of The Summary ________________________________________________________________________________

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Summary Formula

Give a short bio about yourself

Share what you are passionate about

Share how you can help others, as well as what help you are looking for at the moment

Give a call to action ________________________________________________________________________________

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Add Some Colour To Your Profile ________________________________________________________________________________

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Media

1. Slideshare Presentation 2. YouTube / Video 3. Documents

Online Reputation ________________________________________________________________________________

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Company Pages ________________________________________________________________________________

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Part 3 - Getting Involved

Connecting With Others ________________________________________________________________________________

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Uploading Your Contacts from Outlook/Apple Outlook – video training http://www.youtube.com/watch?v=ElQEINBkyTI&feature=related Apple – video training http://www.youtube.com/watch?v=6cVG5kF969Q ________________________________________________________________________________

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SECRET TIP - TopLinked.com Here are the steps to increasing your contacts quickly on LinkedIn:

1. Go to www.toplinked.com

2. Click the Button to Sign Up

3. Enter your account information and select the ‘ List Download Only’ Free Membership Plan

4. (You may need to verify your email address – so check your email and click any link

provided)

5. Once your account is verified go to your Toplinked.com account and click “Add Yourself To

The Invite Me List”

6. You will see a screen similar to the one below with a list that comes in 4 parts (each part

has 500 names/emails on it – so don’t download more than 3 of the lists, remember you

only have 3000 lifetime invites to use on LinkedIn)

7. Follow the instructions on Toplinked.com for how to upload them to your LinkedIn account

– when doing mass invites, you won’t have the opportunity to add a personal message so

don’t worry too much as everyone who has added themselves to this list is aware of it and

is considers themselves an OPEN-NETWORKER. Be prepared to get a 70-80% conversion

rate which means that within one week you will get over 800 emails confirming acceptance

LinkedIn Etiquette ________________________________________________________________________________

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LinkedIn Message Templates…

Thank You For Connecting... On LinkedIn Dear ...... Thank you for connecting on LinkedIn. I look forward to getting to know you and your business. If I can be of any assistance to you or to introduce you to someone in my network, please don’t hesitate to let me know. Kind Regards

Thank You For Connecting... On LinkedIn Dear ........ It is a pleasure and an honour to connect with you on LinkedIn. Cheers,

Thank You For Connecting... On LinkedIn Dear ........ Thanks for your invitation to connect on LinkedIn, which I have accepted. By way of background, it is with great pleasure that I share with you a little of what I do and how I may be of assistance to you. As my LinkedIn profile documents, I help businesses with their online marketing strategy specifically with social media. We provide done-for-you services as well as online coaching programs helping you step by step with each different social media platform and how you can best harness that for your business marketing. With a strong background in sales and marketing and over 15 years in cold calling B2B and B2C, I am always looking for strategies that provide a good ROI. I am an active networker both online and offline and can often help suggest connections that may help your business. I am a recognised speaker and author. I enjoy travelling and I am open for business opportunities. I look forward to networking with you and getting to know you and your business. If I can be of assistance in introducing you to someone in my network or perhaps with your online marketing, please drop me a line and I will be happy to help. Kind Regards

Invitation to Connect... on LinkedIn Hi .............. It was a pleasure to meet you recently at ....................... I look forward to staying in touch via LinkedIn and getting to know you and your business further. Kind Regards

Invitation to Connect... on LinkedIn Hi ................... It seems we have a number of people in common – I am very interested to connect with you and get to know you and your business further. Kind Regards

Invitation to Connect...on LinkedIn Hi ............... I have seen your posts on ..........(name of LinkedIn Group).... and really like your points/perspective. Look forward to connecting in person. Kind Regards

Invitation to Connect...on LinkedIn Hi................... I’m looking to expand my professional network and would love to have you as part of my growing network. Kind Regards

Invitation to Connect...on LinkedIn

Hi.....................

I noticed that we’re both connected to Mary, Jeff and Bob; we both played basketball back in college; and we’re both in Toastmasters International speaking club.

I would love to connect with you to learn more about your experiences at Xyz Company. I believe there are a number of ways we could help one another. Would you be free for a brief chat in the near future?

Looking forward to connecting soon and I’ll be sure to tell Mary I contacted you. I’m sure she would love to know I reached out to say ‘hi.’

Invitation to Connect...on LinkedIn

Hi.....................

Your name is familiar although I'm not sure if we've officially met. I'm a friend of so-and-so's, and am a such-and-such professional in the name-of-city area. Would you like to join my network?

Regards

Invitation to Connect...on LinkedIn

Hi.....................

Your name comes up on my LI homepage as someone I should meet. We have a second degree connection through so-and-so. Please see her recommendation on my profile. Would you like to join my network?

Regards

Invitation to Connect...on LinkedIn

Hi.....................

I would like to add you to my network because we share more than five first-degree connections in our professional field. We also belong to the such-and-such group where we both are active.

Regards

Invitation to Connect...on LinkedIn

Hi.....................

We have several contacts in common including so-and-so. I've started to read and tweet about your blog, such-and-such. I'd like to invite you to join my LinkedIn network.

Regards

Built-in Communities

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Part 4 – Proven Strategies To Success Postcardmania.com ________________________________________________________________________________

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Strategy # 1 - Driving Traffic

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Strategy # 2 - Make It Personal

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Cool Tools LinkedIn Signal

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Hootsuite.com

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TimeTrade.com

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Notes ________________________________________________________________________________

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Resources Quotes http://www.woopidoo.com/business_quotes/index.htm http://www.brainyquote.com/ http://www.motivatingquotes.com/ http://www.quotationspage.com/subjects/ http://funnysayings.webs.com/qmarkslaughlines.htm#Funny TimeSaving Tools http://www.hootsuite.com http://www.timetrade.com Notes ________________________________________________________________________________

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Testimonials

“Two hours with Julie Mason was Lead the Way Films best investment. We left our meeting with her with a new look on everything we had been doing and a million more ways to go about it.

We were so inspired that on our drive home we discussed a new company slogan. The words were the hardest part; we knew already how it would look because Julie got us thinking about what we were really selling and what people look for when they want that.

It has been less than a month since our meet with Julie and already people ‘talking about’ our Facebook site is up 350% and our ‘weekly total reach’ has increased by 50%. Julie Mason is no princess, she is the Goddess of Social Media Marketing.”

James Manning LeadTheWayFilms.com.au

“As a corporate consultant, providing executive coaching, change management, employee engagement and strategic planning services to some of the largest companies in Australia, I invariably end up in conversations with executives about their personal branding and how they can better position themselves both internally and externally to their company.

When I spent time with Julie Mason, The Social Media Princess, I was blown away! Make no mistake, the world has changed irrevocably and social media is the cause! Executives and managers in companies, who care about their personal brand, their network and the connection of their company to marketplace, cannot ignore social media.

Since I have spent time with Julie, I have realized how some of our biggest companies are only just touching the surface of the social media opportunity. What Julie has taught me is nothing short of mind blowing and has added incredible value to the coaching I can give my clients. She is very generous with her knowledge and continually expands her own skill level (so I keep looking great to my clients). She has exploded my own profile and is absolutely my “go to guru” on strategic social media.”

Simon Bowen Rosscrae International Pty Ltd

“Thanks so much for the brain-storming we did on my future outlook Julie. After mind-mapping where I was and where I was going, I ended up with a task list of what would make the difference in my life. Now after 6 months my profit has increased 30% from implementing those suggestions, I have stopped dealing with people I didn’t want to deal with and I now have choice. Without it I would not have had a clear vision on just how close I was to becoming free from the 9-5 grind. You have given me confidence in not only my marketing, but my business. Thank you.”

Leanne Arden

AstroVisual.com.au