-UNLOCKING THE HIDDEN VALUE OF YOUR IP by

IP VALUATION

ABOUT ITAG BUSINESS SOLUTIONS LTD

ITAG is a one stop solution for all kinds of intellectual property related services. It is a Knowledge Process Outsourcing (KPO) company specializing in all spheres of IP management from filing to commercialization. It is an advisory firm that interalia specializes in IP Valuation, Licensing and Technology Transfer (VLTT) with offices across India having registered office at Hyderabad and operational head quarter at Kolkata. We have served a range of clients from Fortune 500 corporations to start up companies in industries across the world. Our clients and their advisors rely on our premier expertise, deep industry knowledge and unparallel responsiveness on complex financial matters with assured quality at a competitive fee.

IP VALUATION• It is a method/ process to

leverage Intellectual Property to grow the business.

• To understand the potential of Intellectual Property, estimation of its value becomes important

• Value of IP=Price of IP

WHY VALUE YOUR IP? Strategic Decision Making Transaction support-supporting

licensing and technology transfer Dispute Resolution-support and

expert testimony Use of IP assets as collateral for

raising capital Tax Regulation and transfer

pricing Accounting Regulation and IFRS

reporting

• Licensees, Franchisees• IP Litigators• Investors• Shareholders• Investment Bankers• IPO Specialists• Merger & Acquisition Interests• Tax Authorities• Internal asset Managers• International affiliates• The Media• Other Stakeholders

WHO IS INTERESTED ?

IP VALUATION METHODOLOGY Valuing IP and other intangible assets requires an

understanding of various approaches and methodologies that are available, acceptable and appropriate given the type of assets being valued and underlying purpose of the valuation. As such, we draw from a variety of analytical techniques including:

• Cost-based approaches• Market based approaches• Income based approaches• Decision-tree analysis • Discounted cash flows • Monte Carlo simulations• Real Options pricing• Relief from royalty• 25% Rule Of Thumb

WHY CHOOSE ITAG FOR IP VALUATION?

Our motive is to manage intellectual property which we do with the

• IP Identification• IP Protection• IP Commercialization• IP Valuation Our approach is to work openly, collaboratively and flexibly

with clients and we will always reveal the details of our modelling and analysis. This means our clients always understand what lies behind ‘the number’.

Our IP rating of the brand and other Company IP assets considered factors including the risks and strengths of each IP asset being valued.

The Company was able to get the most significant IP asset (the brand) value on their Balance Sheet and avoid the collateral damage, an impact of a decline of the credit rating of the Company.

When a company has indicated interest for licensing the invention

of ITAG Client

Call or meeting between both

parties to discuss each others

requirement

Price negotiation

begins.

Disclose information about

invention using NDA

Company evaluates invention

When the price and term are agreed.

If the buyer company is convinced then Second round of

meeting is arranged by ITAG

ITAG would arrange a

meeting/call with the client.

ITAG would assist the

client during the meeting

session .

ITAG legal team can assist the

client in drafting the licensing agreement/

Patent Purchase Agreement

ITAG IP valuation team would assist

the client to fix the price of the

invention.

Our IP Valuation/Licensing/TT Process

Sellin

g

Licensin

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THANK YOU ANY QUESTIONS?

PLEASE FEEL FREE TO CONTACT US EMAIL ID: info@vltt.inWEBSITE:

www.vltt.in/www.itagbs.com