Intellectual Property, Copyright,and Fair Use

What are they and why do we care???

What is Intellectual Property?

Creative expression of an idea that is put into a fixed form .

Examples: books, plays, song lyrics, song melodies, video games, websites, online applications, photographs, videos, movies, designs, TV programs, performances, choreography, and more!!!

Intellectual Property…problemEven in its tangible forms, intellectual

property can be difficult to understand and connect value to.

The complexity and confusion increases when the intellectual property is creative content that can be digitally distributed over the Internet.

Making something available on the Internet sometimes creates a disconnect between the content creator and the end user.

Stop Stealing My Stuff!!!

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enin

What’s Plagiarism?Using someone else’s ideas,

words, or creative content without getting permission or giving proper credit.

Plain and simple: plagiarism is...

STEALING!!!

What’s Copyright?Copyright is a set of exclusive rights that allow

an owner of creative content to do or authorize others to do these things:

reproduce the work; distribute copies of the work to the public by

sale or other transfer of ownership, or by rental, lease, or lending;

to perform the work publicly; to display the work publicly; to create derivative works; (that means to create

new works based closely on the original, such as a translation of a book from one language into another, or making a book into a movie)

How long does copyright last?For individuals: 70 years after

death of creator.For corporations: 95 years from

first publication, or 120 years from its creation.

Media

Educa

tion

Lab

Define: “Public

domain”

So how are we supposed to use stuff that we find on the Internet and in books or magazines???

1. Use the “Four Factors of Fair Use” to decide if you can use something.

2. Cite your sources properly.

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Media

Educa

tion La

b

So…to review…For written work: be sure to cite

your sources (tell where you got your information) either in the paper itself or by using a Works Cited page at the end.

For creative content that you are using from the web, apply the “Four Factors of Fair Use” and then cite your source, ask for permission to use, and/or use an official notice on the opening slide. * (see the example on the note page from Ms. Harris)

Hints & TipsBookmark your favorite

citation generator on the web. (See school website for samples)

Find some good websites that have “copyright friendly” images! (see school website for samples)

Multimedia CreditsPhoto Slide 4: by ralaenin. Downloaded at http://www.veezzle.com/photo/453056/Screaming

Photo Slide 8: by svilen001. Downloaded at http://www.veezzle.com/photo/519037/question-con-2

Music videos on Slides 7 and 9 were produced by the Media Education Lab at Temple University in Pennsylvania, PA. They can be found on the web at http://mediaeducationlab.com/

BibliographyDigital Citizenship & Creative Content Curriculum. Microsoft, 2008. http://digitalcitizenshiped.com/ Hobbs, R., Donnelly, K. & Braman, S. (2008). Teaching about Copyright and Fair Use for Media Literacy Education. [Multimedia curriculum.] http://mediaeducationlab.com

Presentation by:

Ms. M. HarrisDistrict LibrarianHeyworth CUSD #4

November 2010

Ms. Harris, District Librarian(although she doesn’t usually wear pearls in the library)