intellectual properties - hush puppies

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INTELLECTUAL PROPERTY HUSH PUPPIES Group’s Members Thiviyah a/p Chandra Segaran | A140134 Kanagavali a/p Krishnamoorthy | A139903 Normaliza binti Mat Isa | A140291 Dasene a/p Jiwa | A141020 Ashwini a/p Radhakrishnan | A140654 Qurratu Aini binti Khalifah | A142586

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PBL Assignment for Intellectual Properties' course. Our chosen corporate company is Hush Puppies. This slide cover all type of intellectual properties owned by Hush Puppies: 1) Copyright 2) Trademark 3) Patent and database that we used to find out about it.

TRANSCRIPT

Page 1: Intellectual properties - Hush Puppies

INTELLECTUAL PROPERTY

HUSH PUPPIESGroup’s Members

Thiviyah a/p Chandra Segaran | A140134

Kanagavali a/p Krishnamoorthy | A139903

Normaliza binti Mat Isa | A140291

Dasene a/p Jiwa | A141020

Ashwini a/p Radhakrishnan | A140654

Qurratu’ Aini binti Khalifah | A142586

Page 2: Intellectual properties - Hush Puppies

COMPANY PROFILE

Company | Wolverine World Wide, Inc.

Address | Hush Puppies Consumer Relations HC-109, 9341 Courtland Dr. NE, Rockford MI 49351 (Headquarter)

Telephone | 1-866-699-7365 (hotline)

Website | www.hushpuppies.com

Industries | Footwear

Malaysian Distributor | Transmarco Concepts Sdn Bhd

Address | Wisma Sulisam, No 5, Jalan U1/15 Seksyen U1, Hicom Glenmarie Industrial Park, 40150 Shah Alam, Selangor Darul Ehsan.

Telephone/Fax | +03 5569 1119/ +03 5569 1116

Page 3: Intellectual properties - Hush Puppies

• Description

The origins of the Hush Puppies name are decidedly low-tech. A company sales manager sat with a friend for a dinner of catfish and deep fried corn fritters called “hush puppys.” Intrigued by the name, the salesman discovered that farmers also used these hush puppys to quiet barking dogs. At the time, tired feet were known as “barking dogs” and the salesman reasoned that his soft, lightweight comfortable shoes could quiet them, too. The rest is history. The Hush Puppies trademark was registered on July 1, 1958 and soon after, the company purchased, for just $50, the photograph of a soft-eyed basset hound that would become its logo and grace millions of shoes, boxes, ads and displays. Hush Puppies were introduced to the industry at the National Shoe Fair in Chicago in October 1957. Reaction was immediate and overwhelming. Retailers flocked to the booth, intrigued by the casual lifestyle positioning, innovative styling, brushed suede uppers and lightweight crepe soles. By mid-1959 the company had produced its first million pairs and by 1963 one-in-ten adults in the United States owned a pair of Hush Puppies.

Page 4: Intellectual properties - Hush Puppies

BOARD OF DIRECTORS

Thiviyah a/p Chandrasegaran

Chief Executive

Ashwini a/p RadhakrishnanVP of Marketing

Normaliza binti Mat Isa

VP of Finance

Dasene a/p JiwaVP of Operation

Kanagavali a/p KrishamorthyLegal Manager

Qurratu’Aini binti KhalifahSecretary

Page 5: Intellectual properties - Hush Puppies

LIST OF INTELLECTUAL PROPERTIES - COPYRIGHT

NO WORKS TYPES OF COPYRIGHT

DESCRIPTIONS

1 Pictures of the products

Artistic works (a) a graphic work, photograph, sculpture or collage, irrespective of artistic quality.

 

“photograph” – a recording of light or other radiation on any medium on which an image is produced or from which an image may by any means be produced, and which is not part of a film.

Page 6: Intellectual properties - Hush Puppies

LIST OF INTELLECTUAL PROPERTIES - COPYRIGHT

NO WORKS TYPES OF COPYRIGHT DESCRIPTIONS

2 Fall Collection Video Film “film” – any fixation of a sequence of visual images on material of any description, whether translucent or not, so as to be capable by use of that material with or without any resistance of any contrivance –

(a) of being shown as a moving picture 

Page 7: Intellectual properties - Hush Puppies

LIST OF INTELLECTUAL PROPERTIES - COPYRIGHT

NO WORKS TYPES OF COPYRIGHT

DESCRIPTIONS

3 Sketch of the design of the product

Artistic works (a) a graphic work, photograph, sculpture or collage, irrespective of artistic quality.

 

“graphic work” – (a) any painting, drawing, diagram, map, chart or plan;

Page 8: Intellectual properties - Hush Puppies

LIST OF INTELLECTUAL PROPERTIES - COPYRIGHT

NO WORKS TYPES OF COPYRIGHT

DESCRIPTIONS

4 The website Literary works “literary works” – includes

(h) computer programs

“computer program” means an expression, in any language, code or notation, of a set of instructions (whether with or without related information) intended to cause a device having an information processing capability to perform a particular function either directly or after either or both of the following:

(a) conversion to another language, code or notation:

Page 9: Intellectual properties - Hush Puppies

LIST OF INTELLECTUAL PROPERTIES - TRADEMARK

Registered Trademark1. Hush Puppies ®

9. Worry-Free Suede ®

2. The Body Shoe ®

8. Bounce ®7. Zero G ®

3. Soft Style ® 4. Comfort Curve ®

6. Wave Reflex ®5. Comfort Fusion ®

Page 10: Intellectual properties - Hush Puppies

LIST OF INTELLECTUAL PROPERTIES - TRADEMARK

Unregistered Trademark

HPO2 Flex™ WheatherSMART™

Page 11: Intellectual properties - Hush Puppies

LIST OF INTELLECTUAL PROPERTIES - PATENT

NO PATENT INVENTOR1 Running Shoe Cheskin, Melvyn Peter2 Shoe Soles Blissett, Malcom George3 Slip-on footwear system - Matis Clark A.

- Willis Charles C.4 Footwear sole (trailspring II dual) - Schoenborn Mary I.

- Reardon Donald R.5 Modular show construction - Andersen Deborah H.

- Urie Grant A.- Elmo Federica

6 Footwear construction and related method of manufacture

Banik Gary J.

7 Fotwear and related method of manufacture - Burch John H.- Banik Gary J.

8 Rear entry athletic shoe Loveder Christopher J.9 Stand easy shoe - Blissett Malcolm G.

- Fredericksen Raymond M.

10 Hinged sandal strapping system - Matis, Clark A.- Lavertue, Jacques- Rogers, Bruce

Page 12: Intellectual properties - Hush Puppies

LIST OF INTELLECTUAL PROPERTIES - PATENT

NO PATENT INVENTOR11 Sandal construction and method for manufacturing same Matis, Clark A.

 12 Self draining shoe Nakano Kiyotaka13 Shoe cushioning system and related method of manufacture - Reed Karl A.

- Fountain Gary G.- McClelland W.

14 Footwear outsole - Riha Thomas F.- Hayes Roy S.

15 Process for producing letter Metsaars Franciscus Cornelis Marie

16 Footwear upper with flexible collar assembly Nakano Kiyotaka17 Platform footwear construction and related method - Sessa Raymond V.

- Caron Norcross & Judd LLP

18 Adjustable footwear sole construction Nakano Kiyotaka

Page 13: Intellectual properties - Hush Puppies

LIST OF INTELLECTUAL PROPERTIES - PATENT

NO PATENT INVENTOR

19 Import abdorbing material Nakano Kiyotaka

20 Heel Accesory Loveder Christopher J.

21 Sole construction and related method of manufacture Morgan Mark M.

22 Shock absorbing footwear construction Nakano Kiyotaka

23 Footwear construction Morgan Mark M.

24 Water barrier for footwear Nakano Kiyotaka

25 Injection molded footwear and related method of manufacture Loveder Christopher J.

26 Atriculated welt footwear construction and related method of

manufacture

William J.B Brown

27 Method for making sole system or footwear - Clark A Matis

- Lucio Bandini

28 Shoe of natural shoe Kashura Paul

Page 14: Intellectual properties - Hush Puppies

INTELLECTUAL PROPERTIES DATABASE - TRADEMARK

NO TRADEMARK JURISDICTION IPs DATABASE1 Hush Puppies ® Malaysia MyIPO

World Madrid The Internationl Trademark System (WIPO)

USA Trademark Electronic Search System (TESS)

2 Worry-Free Suede ® USA Trademark Electronic Search System (TESS)

3 Bounce ® 

USA Trademark Electronic Search System (TESS)

4 The Body Shoe ® USA Trademark Electronic Search System (TESS)

World Madrid The Internationl Trademark System (WIPO)

5 Zero G ® USA Trademark Electronic Search System (TESS)

Page 15: Intellectual properties - Hush Puppies

INTELLECTUAL PROPERTIES DATABASE - TRADEMARK

NO TRADEMARK JURISDICTION IPs DATABASE6 Wave Reflex ® USA Trademark Electronic Search System

(TESS) World Madrid The Internationl Trademark

System (WIPO)7 Comfort Fusion USA Trademark Electronic Search System

(TESS) 8 Comfort Curve ® USA Trademark Electronic Search System

(TESS) 9 Soft Style ® USA Trademark Electronic Search System

(TESS) 10 BioBevel ® USA Trademark Electronic Search System

(TESS) 11 Dual Fit System ® USA Trademark Electronic Search System

(TESS)

Page 16: Intellectual properties - Hush Puppies

Hush puppies trademark – MyIPO

Page 17: Intellectual properties - Hush Puppies

MADRID The International Trademark System (WIPO)

Page 18: Intellectual properties - Hush Puppies

 Trademark Electronic Search System (TESS) – United State of

America

Page 19: Intellectual properties - Hush Puppies

INTELLECTUAL PROPERTIES DATABASE - PATENT

NO TRADEMARK JURISDICTION IPs DATABASE1 Shoe Soles World - Google Patent

- Patent Scope (WIPO)2 Shoe of natural shoe European Countries Espacenet

3 Running Shoe

World Patent Scope (WIPO)

4 Slip-on footwear system

5 Footwear sole (trailspring II dual)

6 Modular show construction

7 Footwear construction and related method of manufacture

8 Fotwear and related method of manufacture

9 Rear entry athletic shoe

Page 20: Intellectual properties - Hush Puppies

INTELLECTUAL PROPERTIES DATABASE - PATENT

NO TRADEMARK JURISDICTION

IPs DATABASE

10 Stand easy shoe

World Patent Scope (WIPO)

11 Hinged sandal strapping system

12 Sandal construction and method for manufacturing same

13 Self draining shoe

14 Shoe cushioning system and related method of manufacture

15 Footwear outsole

16 Process for producing letter

17 Footwear upper with flexible collar assembly

18 Platform footwear construction and related method

Page 21: Intellectual properties - Hush Puppies

INTELLECTUAL PROPERTIES DATABASE - PATENT

NO TRADEMARK JURISDICTION IPs DATABASE19 Adjustable footwear sole construction

World Patent Scope (WIPO)

20 Import abdorbing material

21 Heel Accesory

22 Sole construction and related method of manufacture

23 Shock absorbing footwear construction

24 Footwear construction

25 Water barrier for footwear

26 Injection molded footwear and related method of manufacture

27 Method for making sole system or footwear

28 Atriculated welt footwear construction and related method of manufacture

Page 22: Intellectual properties - Hush Puppies

Espacenet

Page 23: Intellectual properties - Hush Puppies

Google Patent

Page 24: Intellectual properties - Hush Puppies

Patent Scope - WIPO

Page 25: Intellectual properties - Hush Puppies