intellectual properties - hush puppies

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PBL Assignment for Intellectual Properties' course. Our chosen corporate company is Hush Puppies. This slide cover all type of intellectual properties owned by Hush Puppies: 1) Copyright 2) Trademark 3) Patent and database that we used to find out about it.

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  • 1. INTELLECTUAL PROPERTY HUSH PUPPIES Groups Members Thiviyah a/p Chandra Segaran | A140134 Kanagavali a/p Krishnamoorthy | A139903 Normaliza binti Mat Isa | A140291 Dasene a/p Jiwa | A141020 Ashwini a/p Radhakrishnan | A140654 Qurratu Aini binti Khalifah | A142586
  • 2. COMPANY PROFILE Company | Wolverine World Wide, Inc. Address | Hush Puppies Consumer Relations HC-109, 9341 Courtland Dr. NE, Rockford MI 49351 (Headquarter) Telephone | 1-866-699-7365 (hotline) Website | www.hushpuppies.com Industries | Footwear Malaysian Distributor | Transmarco Concepts Sdn Bhd Address | Wisma Sulisam, No 5, Jalan U1/15 Seksyen U1, Hicom Glenmarie Industrial Park, 40150 Shah Alam, Selangor Darul Ehsan. Telephone/Fax | +03 5569 1119/ +03 5569 1116
  • 3. Description The origins of the Hush Puppies name are decidedly low-tech. A company sales manager sat with a friend for a dinner of catfish and deep fried corn fritters called hush puppys. Intrigued by the name, the salesman discovered that farmers also used these hush puppys to quiet barking dogs. At the time, tired feet were known as barking dogs and the salesman reasoned that his soft, lightweight comfortable shoes could quiet them, too. The rest is history. The Hush Puppies trademark was registered on July 1, 1958 and soon after, the company purchased, for just $50, the photograph of a soft-eyed basset hound that would become its logo and grace millions of shoes, boxes, ads and displays. Hush Puppies were introduced to the industry at the National Shoe Fair in Chicago in October 1957. Reaction was immediate and overwhelming. Retailers flocked to the booth, intrigued by the casual lifestyle positioning, innovative styling, brushed suede uppers and lightweight crepe soles. By mid-1959 the company had produced its first million pairs and by 1963 one- in-ten adults in the United States owned a pair of Hush Puppies.
  • 4. BOARD OF DIRECTORS Thiviyah a/p Chandrasegaran Chief Executive Ashwini a/p Radhakrishnan VP of Marketing Normaliza binti Mat Isa VP of Finance Dasene a/p Jiwa VP of Operation Kanagavali a/p Krishamorthy Legal Manager QurratuAini binti Khalifah Secretary
  • 5. LIST OF INTELLECTUAL PROPERTIES - COPYRIGHT NO WORKS TYPES OF COPYRIGHT DESCRIPTIONS 1 Pictures of the products Artistic works (a) a graphic work, photograph, sculpture or collage, irrespective of artistic quality. photograph a recording of light or other radiation on any medium on which an image is produced or from which an image may by any means be produced, and which is not part of a film.
  • 6. LIST OF INTELLECTUAL PROPERTIES - COPYRIGHT NO WORKS TYPES OF COPYRIGHT DESCRIPTIONS 2 Fall Collection Video Film film any fixation of a sequence of visual images on material of any description, whether translucent or not, so as to be capable by use of that material with or without any resistance of any contrivance (a) of being shown as a moving picture
  • 7. LIST OF INTELLECTUAL PROPERTIES - COPYRIGHT NO WORKS TYPES OF COPYRIGHT DESCRIPTIONS 3 Sketch of the design of the product Artistic works (a) a graphic work, photograph, sculpture or collage, irrespective of artistic quality. graphic work (a) any painting, drawing, diagram, map, chart or plan;
  • 8. LIST OF INTELLECTUAL PROPERTIES - COPYRIGHT NO WORKS TYPES OF COPYRIGHT DESCRIPTIONS 4 The website Literary works literary works includes (h) computer programs computer program means an expression, in any language, code or notation, of a set of instructions (whether with or without related information) intended to cause a device having an information processing capability to perform a particular function either directly or after either or both of the following: (a) conversion to another language, code or notation:
  • 9. LIST OF INTELLECTUAL PROPERTIES - TRADEMARK RegisteredTrademark 1. Hush Puppies 9. Worry-Free Suede 2. The Body Shoe 8. Bounce 7. Zero G 3. Soft Style 4. Comfort Curve 6. Wave Reflex 5. Comfort Fusion
  • 10. LIST OF INTELLECTUAL PROPERTIES - TRADEMARK UnregisteredTrademark HPO2 Flex WheatherSMART
  • 11. LIST OF INTELLECTUAL PROPERTIES - PATENT NO PATENT INVENTOR 1 Running Shoe Cheskin, Melvyn Peter 2 Shoe Soles Blissett, Malcom George 3 Slip-on footwear system - Matis Clark A. - Willis Charles C. 4 Footwear sole (trailspring II dual) - Schoenborn Mary I. - Reardon Donald R. 5 Modular show construction - Andersen Deborah H. - Urie Grant A. - Elmo Federica 6 Footwear construction and related method of manufacture Banik Gary J. 7 Fotwear and related method of manufacture - Burch John H. - Banik Gary J. 8 Rear entry athletic shoe Loveder Christopher J. 9 Stand easy shoe - Blissett Malcolm G. - Fredericksen Raymond M. 10 Hinged sandal strapping system - Matis, Clark A. - Lavertue, Jacques - Rogers, Bruce
  • 12. LIST OF INTELLECTUAL PROPERTIES - PATENT NO PATENT INVENTOR 11 Sandal construction and method for manufacturing same Matis, Clark A. 12 Self draining shoe Nakano Kiyotaka 13 Shoe cushioning system and related method of manufacture - Reed Karl A. - Fountain Gary G. - McClelland W. 14 Footwear outsole - Riha Thomas F. - Hayes Roy S. 15 Process for producing letter Metsaars Franciscus Cornelis Marie 16 Footwear upper with flexible collar assembly Nakano Kiyotaka 17 Platform footwear construction and related method - Sessa Raymond V. - Caron Norcross & Judd LLP 18 Adjustable footwear sole construction Nakano Kiyotaka
  • 13. LIST OF INTELLECTUAL PROPERTIES - PATENT NO PATENT INVENTOR 19 Import abdorbing material Nakano Kiyotaka 20 Heel Accesory Loveder Christopher J. 21 Sole construction and related method of manufacture Morgan Mark M. 22 Shock absorbing footwear construction Nakano Kiyotaka 23 Footwear construction Morgan Mark M. 24 Water barrier for footwear Nakano Kiyotaka 25 Injection molded footwear and related method of manufacture Loveder Christopher J. 26 Atriculated welt footwear construction and related method of manufacture William J.B Brown 27 Method for making sole system or footwear - Clark A Matis - Lucio Bandini 28 Shoe of natural shoe Kashura Paul
  • 14. INTELLECTUAL PROPERTIES DATABASE - TRADEMARK NO TRADEMARK JURISDICTION IPs DATABASE 1 Hush Puppies Malaysia MyIPO World Madrid The Internationl Trademark System (WIPO) USA Trademark Electronic Search System (TESS) 2 Worry-Free Suede USA Trademark Electronic Search System (TESS) 3 Bounce USA Trademark Electronic Search System (TESS) 4 The Body Shoe USA Trademark Electronic Search System (TESS) World Madrid The Internationl Trademark System (WIPO) 5 Zero G USA Trademark Electronic Search System (TESS)
  • 15. INTELLECTUAL PROPERTIES DATABASE -TRADEMARK NO TRADEMARK JURISDICTION IPs DATABASE 6 Wave Reflex USA Trademark Electronic Search System (TESS) World Madrid The Internationl Trademark System (WIPO) 7 Comfort Fusion USA Trademark Electronic Search System (TESS) 8 Comfort Curve USA Trademark Electronic Search System (TESS) 9 Soft Style USA Trademark Electronic Search System (TESS) 10 BioBevel USA Trademark Electronic Search System (TESS) 11 Dual Fit System USA Trademark Electronic Search System (TESS)
  • 16. Hush puppies trademark MyIPO
  • 17. MADRID The International Trademark System (WIPO)
  • 18. Trademark Electronic Search System (TESS) United State of America
  • 19. INTELLECTUAL PROPERTIES DATABASE -