integration of car sharing into public transport ...€¦ · citymapper, google maps car sharing +...

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Alistair Kirkbride Integration of car sharing into public transport & mobility systems in the United Kingdom T @como_uk @alikirkbride

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Page 1: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

Alistair Kirkbride

Integration of car sharing into

public transport & mobility

systems in the United Kingdom

T @como_uk@alikirkbride

Page 2: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

“Car sharing”?

Round-trip Flexible One-way

Page 3: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

1. Why is integration as good thing?

a. JourneysDoor-to-

door journeysUse cases

b. LifestylesNew

mobility

lifestyles –

not just

carsharing

MaaS

Page 4: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

Why is integration as good thing?

Outcomes & impacts…associated with a reduction in inefficient use of private cars

Reduce air pollution, liberate street space, promote more active

travel, support transport services viability & hence fairness

Liberté, egalité, fraternité (?)

Page 5: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

2. What is Integration?

Aggregation between carsharing operatorsSimplification for “normal” users

Integration of carsharing into mobilityEnables new mobility lifestyles

Integration of carsharing into public transport

•Car sharing as a part of public transport •Door-to-door journeys

Aggregation / bundling of car sharing with e.g. bike shareLocally relevant mobility side-by-side

Page 6: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

Integration of carsharing into mobility….

Page 7: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

2. What is Integration?

Aggregation between carsharing operatorsSimplification for “normal” users

Brokerage and marketplace?

Integration of carsharing into mobilityEnables new mobility lifestyles

Integration of carsharing into public transport

•Car sharing as a part of public transport •Door-to-door journeys

Aggregation / bundling of car sharing with e.g. bike shareLocally relevant mobility side-by-side

Page 8: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

Integration of car sharing into public transport

1.Co-location of servicesCars at stations & bus stopsVisibleAssociated servicesMobility hubs

1.Payment/ticketingIntegrated ticketing & accounts – the road to MaaSLinked offers

1.Co-marketing

1.Information

Page 9: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

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1.Co-location of services

Page 10: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

What does integration involve?

1.Co-location of services

1.Payment/ticketingIntegrated ticketing & accounts – the road to MaaSLinked offers

1.Co-marketing

1.Information

Page 11: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

Examples in the UK

PT integrationWYCA

Nottingham

Norwich

Reading

Not London

Exeter

Page 12: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

•Smartcard to unlock car share, bike share and bus travel•Incentives App for sustainable multimodal travel•Joint registration/website•Smart phone “Betterpoints” App – rewarding customers

Examples in the UK

Page 13: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

Examples in the UK

Page 14: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

…why? Abelio

Environmental – reduce car dependencyCommercial - capture new markets

Page 15: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

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…why? Nextbike

Environmental – reduce car dependencyCommercial - capture new markets

Page 16: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

…why? Use casePeople x (journey) purpose x place (local context)

As part of a town/city carsharing scheme

Rail station / Park & ride is an easy-to-access hub from local areas

Main function (trains) is less relevant

As part of a rail corridor schemeDoor-to-door journeys possible

using rail and carsharing…… where use case makes

carsharing appropriate

Page 17: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

Barriers

On-demand + scheduled services

integration?

Parking bays

Physical space?

Lost parking revenue?

Potential scale of market vs space

demands & whole-journey efficiency?

Use cases

ITSO investment legacy

“MaaS will solve it”

What are the use cases anyway?

Page 18: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

Opportunities

Higher level aggregation Citymapper, Google maps

Car sharing + other local servicese.g. ebike share, e.g Uber; Enterprise + Stagecoach

MaaS

Page 19: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

Conclusions

Why is integration a good thing?Use cases?

Five levels of integration

“Soft integration” (with existing car sharing) •more use in delivering public benefit?

•faster and cheaper to implement

Who needs to do what in order to ensure that we see the

public benefit of integration?

Page 20: Integration of car sharing into public transport ...€¦ · Citymapper, Google maps Car sharing + other local services e.g. ebike share, e.g Uber; Enterprise + Stagecoach MaaS. Conclusions

Alistair Kirkbride T @como_uk