integrating ux, lean and agile to your advantage
TRANSCRIPT
Lean-Agile-Designthe 360c advantage
Copyright Darius Dunlap, cc-by
Copyright Darius Dunlap, cc-by
360c Connects Agile Development Methods, Lean Startup Approaches to Customers and Product, and Design and User Experience thinking in your team.
Execution is Everything!
Copyright Darius Dunlap, cc-by
We all know this, right?
Execution is Everything!
WRONG!
Copyright Darius Dunlap, cc-by
Unfortunately, it’s wrong.
Execution is Essential!But Not Sufficient
Copyright Darius Dunlap, cc-by
Execution is always essential, but it’s rarely sufficient... and never for long.
Lean Startup Basics
Copyright Darius Dunlap, cc-by
Related Ideas: Process for Product Owner Pulls Together the Whole Team Approval Embedded
Lean Startup Basics
● Develop Clear, Testable Hypotheses
Copyright Darius Dunlap, cc-by
Related Ideas: Process for Product Owner Pulls Together the Whole Team Approval Embedded
Lean Startup Basics
● Develop Clear, Testable Hypotheses● Iterate Quickly
Copyright Darius Dunlap, cc-by
Related Ideas: Process for Product Owner Pulls Together the Whole Team Approval Embedded
Lean Startup Basics
● Develop Clear, Testable Hypotheses● Iterate Quickly● Validated Learning is Unit of Progress
Copyright Darius Dunlap, cc-by
Related Ideas: Process for Product Owner Pulls Together the Whole Team Approval Embedded
Lean Startup Basics
● Develop Clear, Testable Hypotheses● Iterate Quickly● Validated Learning is Unit of Progress● Product — Market Fit is the Goal
Copyright Darius Dunlap, cc-by
Related Ideas: Process for Product Owner Pulls Together the Whole Team Approval Embedded
Validated Learning is your unit of Progress
Focus on answering the question, “What is the right thing to build?”
Copyright Darius Dunlap, cc-by
Not “Features Implemented”Certainly not “Lines of Code”. ;-)
The Agile Connection
● A Better Backlog● An Iterative Approach ● Flow● A Visible & Better Understood Customer
Copyright Darius Dunlap, cc-by
What’s a “Better Backlog” mean in your org?Quick, flexible, iterative approach!Flow is possible when the whole team is engaged. Asking deeper questions — the key to understanding the customer Never take a customer for what they say. Dive Deeper!
Design & User Experience
Copyright Darius Dunlap, cc-by
Quick Iteration - Focused on the Customer and their problem!Embedded — Connected in every decision about how things workFull partner in building a great product.
Design & User Experience
● Iterate Quickly
Copyright Darius Dunlap, cc-by
Quick Iteration - Focused on the Customer and their problem!Embedded — Connected in every decision about how things workFull partner in building a great product.
Design & User Experience
● Iterate Quickly● Embedded in the Process
Copyright Darius Dunlap, cc-by
Quick Iteration - Focused on the Customer and their problem!Embedded — Connected in every decision about how things workFull partner in building a great product.
Design & User Experience
● Iterate Quickly● Embedded in the Process● Partner with Product Owner & Engineering
Copyright Darius Dunlap, cc-by
Quick Iteration - Focused on the Customer and their problem!Embedded — Connected in every decision about how things workFull partner in building a great product.
Design is not just what it looks like.
Design is how it works.
— Steve Jobs
Do you embrace and live this?
Tear Down That Wall!Between Design, Product Ownership, and Engineering.
Especially the kind that gets things tossed over.
We have all seen the problems...
Copyright Darius Dunlap, cc-by
(“Yeah, the Designer is just in charge of colors and button shapes”)
We have all seen the problems...
● Product Owner Who Isn’t
Copyright Darius Dunlap, cc-by
(“Yeah, the Designer is just in charge of colors and button shapes”)
We have all seen the problems...
● Product Owner Who Isn’t● Agile Development in a Vacuum/Bubble
Copyright Darius Dunlap, cc-by
(“Yeah, the Designer is just in charge of colors and button shapes”)
We have all seen the problems...
● Product Owner Who Isn’t● Agile Development in a Vacuum/Bubble● “Focus on User Experience - Hire a
Designer”
Copyright Darius Dunlap, cc-by
(“Yeah, the Designer is just in charge of colors and button shapes”)
We have all seen the problems...
● Product Owner Who Isn’t● Agile Development in a Vacuum/Bubble● “Focus on User Experience - Hire a
Designer”● “Features Implemented” as unit
of progress
Copyright Darius Dunlap, cc-by
(“Yeah, the Designer is just in charge of colors and button shapes”)
Exercise: What Changes?
● Examples:● ... Product Backlog?● ... The Product Owner’s Role?● ... UX Role in Engineering?● ... The Nature of a “Feature”?● ... Your User Stories?
Copyright Darius Dunlap, cc-by
Group Exercise. Break up into teams of 3-5 people, Working independently, Generate ideas about what changesWorking together, put everyone’s ideas up on the wall.Make groupings of ideas, however makes senseDiscuss, look for patternsGenerate more ideas
Enterprise - special challenges
It’s very hard to…● Open to Customers● Make Product Ownership Real● Keep UX on the Team
Copyright Darius Dunlap, cc-by
Discussion generated from review of team exercise output.
Enterprise Mitigation of Risk
Side-step Assumed downside risks:
● Start Small● Start Frequently● Iterate● Do it! ● Double-down on Success
Copyright Darius Dunlap, cc-by
Examples pulled from team exercise output and other discussion. Start Small - initial work should be light and simpleStart Freq. - Make this a habit. Do it quick, do it lots!Iterate - keep working on promising ideasDo it! - Take action. Don’t just talk about it (again, start small and simple)Double-Down - If something gets traction, pour effort/investment into it