integra telecom's ethernet solutions presentation
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TRANSCRIPT
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Ethernet SolutionsEthernet Solutions
Integra Telecom
2008
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• The Growing Need for Ethernet Services
• Traditional Solutions & Limitations
• New Technology
• How Used by Integra
• Value to the Enterprise User
Agenda
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Low Cost, High Bandwidth, Reliability and ScalabilityEthernet is the answer (no one in the Industry disagrees)
Low Cost, High Bandwidth, Reliability and ScalabilityEthernet is the answer (no one in the Industry disagrees)
• Ethernet delivers• High bandwidth• Scalability• Ideal for IP traffic. Native LAN “Language”• Low Cost, Low OpEx• It’s simple and easy….
• Ethernet has dominated in the LAN for over 30 years for data (and now for voice)
• It’s ubiquitous worldwide• It’s low cost, simple and ideal for IP traffic• Nothing comes next – Ethernet is the end solution
Value of Ethernet
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You Need A Higher Bandwidth Ethernet Service.Can you get it?
You Need A Higher Bandwidth Ethernet Service.Can you get it?
Since your first T1 service, needs have changed.....
• Email is mission-critical with huge file sizes• Hosting Web Content
• Higher Symmetrical (UP and DOWN) Bandwidth Needed to “Push” Content to Customers
• Remote VPN Users• Citrix Applications• “Convergence” moves from trade magazine visions to
reality
Increasing Bandwidth Needs
25
• Fiber-Delivered Service was the only real option
• 85% of businesses do not have access to fiber
Native Ethernet Limited to an Exclusive Club...
• The “Lucky” and the “Rich”• 50-100Mb became minimum entry
levels
The Hard Facts
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RJ45RJ45
“Ethernet over twisted pair technology bonding copper loops to provide high bandwidth symmetrical service.”
Symmetrical Bandwidth:Symmetrical Bandwidth:
5 Mbps5 Mbps
10 Mbps10 Mbps
15 Mbps15 Mbps
20 Mbps20 Mbps
30 Mbps30 Mbps
Bandwidth UP and DOWNBandwidth UP and DOWN
The Solution
10 / 100 Native Ethernet Handoff10 / 100 Native Ethernet Handoff
Multiple Hardware Vendors,Multiple Service Provisioning Options,
The Integra Combination
Multiple Hardware Vendors,Multiple Service Provisioning Options,
The Integra Combination
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15,00010,0005,0000
Distance from CO in wire feet to customer premises
Ban
dw
idth
Default Configuration:Scenario: Customer provides router/firewall/switch1 Static IP address (plus option for more)RJ45 electrical ethernet handoff10/100baseT / auto negotiating
Product Definition:Ethernet Solutions is an on-net internet access service that delivers 5, 10, 15, 20 or 30 Mbps of dedicated, symmetrical, full-duplex internet access.
Service is delivered to the customer via an RJ45 electrical Ethernet handoff from Integra’s Ethernet switch to the customer’s router. Optionally, the customer may lease a router from Integra. One static IP address is included. Other options include larger blocks of IP addresses, email and web hosting services.
Service is delivered by combining up to 8 pairs of phone-grade lines from the Central Office to the customer premises. Service levels that Integra can deliver are dependent upon the distance, wire gauge, and pairs available.
The graph below shows an example of the service available. Customer-specific levels are determined via Integra’s loop qualification process.
Router & SwitchHN-402 (2 Pair)
HN-404 (4 Pair)
HN-408 (6 & 8 Pair)
Integra Equipment Customer EquipmentDemarc
Router rental option:Scenario: Customer rents Integra router – NetVanta 34301 Static IP address (plus option for more)RJ45 electrical ethernet handoff from router to customer switch: 10/100baseT / auto negotiating
NAT & DHCP enabled Static routes: 192.168.1.2 - .15DHCP pool: 192.168.1.16 - .255
Server with Public IP
Server with Private IP via Port Forwarding
or
15Mb
20Mb
30Mb
10Mb
5Mb
Ethernet Solutions
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Today:• LAN Managers are forced to convert DS1 & DS3 Internet Access to Ethernet• “Circuit to Packet” conversions require expensive Serial Routers and attention to
manage.
With Ethernet Solutions:• We will speak the customer’s “language” – Ethernet• Serial Routers can be replaced with LAN Routers – 10% of the cost
LAN
IOFROADM
CentralOffice
C/DWDM
Metro Ethernet
MSTS
MSTS MSTS
Ethernet Ethernet
Ethernet
CentralOffice Regional POPs
CentralOffice
GigESONETESCONFibre Channel
Next-generationSONET
SONET
ADMADM
ADMADM
IOFROADM
CentralOffice
C/DWDM
Metro Ethernet
MSTS
MSTS MSTS
Ethernet Ethernet
Ethernet
CentralOffice Regional POPs
CentralOffice
GigESONETESCONFibre Channel
Next-generationSONET
SONET
ADMADMADMADM
ADMADMADMADM
IOFROADM
CentralOffice
C/DWDM
Metro Ethernet
MSTS
MSTS MSTS
Ethernet Ethernet
Ethernet
CentralOffice Regional POPs
CentralOffice
GigESONETESCONFibre Channel
Next-generationSONET
SONET
ADMADM
ADMADM
IOFROADM
CentralOffice
C/DWDM
Metro Ethernet
MSTS
MSTS MSTS
Ethernet Ethernet
Ethernet
CentralOffice Regional POPs
CentralOffice
GigESONETESCONFibre Channel
Next-generationSONET
SONET
ADMADMADMADM
ADMADMADMADM
IOFROADM
CentralOffice
C/DWDM
Metro Ethernet
MSTS
MSTS MSTS
Ethernet Ethernet
Ethernet
CentralOffice Regional POPs
CentralOffice
GigESONETESCONFibre Channel
Next-generationSONET
SONET
ADMADM
ADMADM
IOFROADM
CentralOffice
C/DWDM
Metro Ethernet
MSTS
MSTS MSTS
Ethernet Ethernet
Ethernet
CentralOffice Regional POPs
CentralOffice
GigESONETESCONFibre Channel
Next-generationSONET
SONET
ADMADMADMADM
ADMADMADMADM
IOFROADM
CentralOffice
C/DWDM
Metro Ethernet
MSTS
MSTS MSTS
Ethernet Ethernet
Ethernet
CentralOffice Regional POPs
CentralOffice
GigESONETESCONFibre Channel
Next-generationSONET
SONET
ADMADM
ADMADM
IOFROADM
CentralOffice
C/DWDM
Metro Ethernet
MSTS
MSTS MSTS
Ethernet Ethernet
Ethernet
CentralOffice Regional POPs
CentralOffice
GigESONETESCONFibre Channel
Next-generationSONET
SONET
ADMADMADMADM
ADMADMADMADM
Core ContentAccess
Ethernetrules the LAN
All Contentis connectedvia Ethernet
Ethernet Access has
been the missing
link
Data Backbones are
Ethernet
Ethernet Solutions delivers Internet in the Customer’s Language
“Circuit to Packet”
Conversion
Customer Circuit to
Packet Conversion
Customer Value: Native Ethernet
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Customer Value: Overhead Benefits
• T-1 Service• 10 -20% of Bandwidth is “Overheads”• No ability to scale in other than full T-1
increments
• Ethernet Service• Up to 10% Overheads• Scalable & not tied to fixed bandwidth
increments
• Integra’s Ethernet Solutions:• Over-Provisioned by 10% • Pay for 10Mb, Get 10Mb• Up AND Down
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“A Great Combination of Capabilities”
CustomerValue
Metro Backbone Network
Copper Loop Expertise
Ethernet Solutions: The Integra Difference
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ON-Net CO
<10 Mbps
<20 Mbps
<30 Mbps
5 kft
8 kft12 kft
- Multiple loops to compensate for distance.
- 11 Years of Experience with LEC Copper
- We know how to Provision
- We know how to Repair
- We will sell bandwidth above, below, and at the same levels of our competition.
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Service Delivery across a Network that is Robust at every step:
• Customer Premise to the On-Net CO
• At the On-Net CO
• Integra Metro Backbone
• Integra Data Backbone
Ethernet Solutions: Service Delivery
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Customer
Prem
• IEEE Standard: 2BASE-TL• Multiple Pairs form a “Bonded Group”• If One Pair Goes Down:
• Remaining Pairs will Carry the Traffic• No Re-Train Delay when a Pair is Dropped or Added• Alarm Provided for Proactive Response
CentralOffice
Ethernet Solutions: Customer Prem to the CO
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LECLECIntegra CollocationIntegra Collocation
Customer PremiseCustomer Premise
2 pairs
4 pairs
6 or 8 pairs
Hatteras HN 4000“Stack”
MAN Backbone Transport
Main Distribution Frame
ATI IMAP 9700
Hatteras HN 402CPE
Hatteras HN 404CPE
Hatteras HN 408CPE
Optional Integra NV 3430
Integra Value:Integra Value:Dual GigE Uplinks Dual GigE Uplinks to MAN Backboneto MAN Backbone
““Guaranteed to Guaranteed to not choke not choke Customer Customer
Bandwidth”Bandwidth”
Integra Value:Integra Value:Customer Pairs Customer Pairs
Provisioned Across Provisioned Across Multiple ChassisMultiple Chassis
““Cross-Box Bonding”Cross-Box Bonding”
GigE
GigE
Ethernet Solutions: Customer Prem to the CO
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DS3
DS3
GigE
GigETotal Customer
Potential912 Mb
Uplink to MAN
Backbone
2000 Mb
Uplink to MAN
Backbone
90 Mb
Total Customer Potential912 Mb
Central Office Aggregation Options
Vs.
Integra Decisions Made to Best-Serve our Customers’ Bandwidth
Ethernet Solutions: Network Uplink Options
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• Ethernet Transport built to each Central Office • Redundant GigE Uplinks to the Aggregation Routers• Transport via Protected Fiber Paths to the Integra Hub
Ethernet Solutions: Metro Backbone
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Ethernet Solutions: Integra Data Backbone
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Ethernet Solutions Advantages:Native Ethernet Handoff
• Handoff to Customer in LAN protocol• No “Packet to Circuit” conversion• No interface / WIC card to buy of manage
More Bandwidth• n x T1 capped at 12 Mb (8 x T1), requiring 16 pairs• Ethernet Solutions can deliver up to 30 Mbps over less pairs.
More Robust:• Pairs can be dropped without loss of service. If T1 or NxT1 loses a single
pair, service is lost.• Integra will provision customer’s pairs across multiple CO aggregation
boxes
Ethernet Solutions vs. T1
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Ethernet Solutions Advantages:Symmetrical Bandwidth
• Better fit for content “pushers”:• Hosting Content • Remote Users• Web Application Users
Dedicated Bandwidth• Not “up to..”• UP and DOWN
More Robust:• Pairs can be dropped without loss of service. If DSL loses only pair,
service is lost.• Integra will provision customer’s pairs across multiple CO aggregation
boxes
Ethernet Solutions vs. DSL & Cable
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Value• Significant Savings vs. n x T1• No High MRC Threshold for Fiber Build
Supportable• Ethernet Handoff, No Conversion from TDM• Flexible to increase bandwidth
Reliable• Diversity via Pair Bonding• Diversity via CO Aggregation Device Assignments• Bandwidth Availability via Integra 2 x GigE Uplink Design
Increased Application Performance• No more 100Mbps in LAN reduced to 1.5Mbps to the internet• Improved performance of hosted applications• Improved performance for remote access users
Ethernet Solutions: Key Customer Benefits
“Save Time, Save Money”
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• How can we earn your business?
Thank you for your time.
Ethernet Solutions