Instagram Marketing: How To Use Instagram To Move The Needle

Download Instagram Marketing: How To Use Instagram To Move The Needle

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  1. 1. Chris Jaynes is the Director of Product Management at Olapic. Hes had the privilege of working with some of the worlds top brands including, IBM, Adidas, Ford, Starwood, JetBlue, and Pepsi during his time at Google and Salesforce. At Olapic hes focused on working with Engineering and Account teams to create products that bring authentic creative to Facebook Ads and enable innovative e-commerce experiences. As head of L2s intelligence group Claude authors research, and develops strategy briengs on emerging topics in digital for C-level executives. Her consulting experience includes digital strategy engagements Nike, Sephora, Chanel, Four Seasons, Coach, Ralph Lauren, Under Amour, and Tiany & Co. Shes appeared on Bloomberg, CBC, CMO.com, Digiday, and Luxury Daily.
  2. 2. Please ask questions in the question box or tweet @Olapic on Twitter A survey will be sent following the webinar, please let us know how we did!
  3. 3. 2014 50M pins each day on Pinterest More than 350M photos are uploaded to Facebook each day 70M photos are posted on Instagram each day 460M PHOTOS DAILY
  4. 4. 70% 17% 12% 49% 24% 26% 17% 29% 52% 13% 25% 61% 36% 24% 40% DAILY WEEKLY LESS OFTEN
  5. 5. thenorthface Rad pic! We love to share photos of exploring fans and show them off on our website and in our marketing, including social media, e-mail, in-store, and print. Wed love to feature your pic. Please reply with #MyTNF- Pic to agree. Terms of Use: htt[...] sammwise Eek! Holy smokes @thenorthface- I am so honored and stoked!!! #MyTNFPic
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  9. 9. VIDEO LINK AD 1:1 aspect ratio FORMAT File type: .jpg | .png Maximum: 10MB FILE SIZE Minimum: 640 X 640 DIMENSIONS Maximum: 1936 X 1936 Available: Book Now, Download Now, Learn More, Shop Now, Sign Up CALLS TO ACTION iOS: Opens in Instagram browswer LINKS Android: Opens in default broswer Maximum: 175 characters CAPTION URLs in caption are discouraged 1:1 aspect ratio FORMAT File type: .mp4 Maximum: 10MB FILE SIZE Minimum: 640 X 640 DIMENSIONS Maximum: 1936 X 1936 Minimum: 2.5 seconds VIDEO LENGTH Maximum: 15 seconds Audio: H264 | VP8 ALLOWED CODES Video: AAC | VorbisMaximum: 175 characters CAPTION URLs in caption are discouraged
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  12. 12. FOCAL POINT RULE OF THIRDS LIGHTING
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  16. 16. SPARK SHOPBLOGHOME COLLECTION GALLERY SPARK SHOPBLOGHOME COLLECTION GALLERY SPARK 33 Likes 4 Comments South Bend Sponsored Shop our new summer collection & see how our customers are wearing this years styles Free Shipping Worldwide! We believe a quality, good... www.southbend.com Shop Now Sponsored Post southbend Sponsored INSTALL NOW SHOP NOW Its in the bag. Take 20% O Your Entire Cart CTR CPA CONTENT TYPE CLICKTHROUGH RATE COST PER ACTION AD FREQUENCY Non-UGC -0.5% $12.66 12.6 Wayfarer - Blue Wayfarer - Blue CONTENT TYPE CLICKTHROUGH RATE COST PER ACTION AD FREQUENCY UGC 1.1% $3.20 1.8
  17. 17. SPARK SHOPBLOGHOME COLLECTION GALLERY SPARK SHOPBLOGHOME COLLECTION GALLERY SPARK 33 Likes 4 Comments South Bend Sponsored Shop our new summer collection & see how our customers are wearing this years styles Free Shipping Worldwide! We believe a quality, good... www.southbend.com Shop Now Sponsored Post southbend Sponsored INSTALL NOW SHOP NOW Its in the bag. Take 20% O Your Entire Cart CTR CPA CONTENT TYPE CLICKTHROUGH RATE COST PER ACTION AD FREQUENCY Non-UGC -0.5% $12.66 12.6 Wayfarer - Blue Wayfarer - Blue CONTENT TYPE CLICKTHROUGH RATE COST PER ACTION AD FREQUENCY UGC 1.1% $3.20 1.8