instagram don'ts and other helpful tips

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By Aaron Barrett INSTAGRAM DONTS AND OTHER HELPFUL TIPS

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Page 1: Instagram Don'ts and Other Helpful Tips

By Aaron Barrett

INSTAGRAM DONTS

AND

OTHER HELPFUL T IPS

Page 2: Instagram Don'ts and Other Helpful Tips

I have seen a lot of articles

tell me what to do and how

to do it and blah blah blah…

Why only theDon'ts?

INSTEAD, I want to outline some things to

keep in mind and allow you to come up

with your own “Do’s”

Page 3: Instagram Don'ts and Other Helpful Tips

DONTSPERSONAL

&BUSINESS

Page 4: Instagram Don'ts and Other Helpful Tips

DONT... Ask for followers

Commenting on people's pictures and asking

for followers will result in the exact opposite

and maybe get you blocked in the process

#FforF

Page 5: Instagram Don'ts and Other Helpful Tips

DONT... Overpost

Quality > Quantity

Think:

Less is more, and knowing when to post is key

Page 6: Instagram Don'ts and Other Helpful Tips

DONT... #hashtag #everything

On a personal note, #lategram is not necessary. As PCMag so

elegantly puts – it is called INSTAgram for a reason

Nobody wants to see how many hashtags

you put in the picture OR the comments.

Especially if the hashtags are unrelated

Instead, do a little research and

find popular hashtags that fit your

picture

Page 7: Instagram Don'ts and Other Helpful Tips

DONT... Like Everything

Be Picky

It allows for your like to mean more to an individualrather than scrolling and double-tapping everything you see

Page 8: Instagram Don'ts and Other Helpful Tips

OTHERHELPFUL TIPS

Page 9: Instagram Don'ts and Other Helpful Tips

Curalate, the leading image analytics platform, compared

types of pictures to see what got the most likes

VS

VS

VS

VS

VS

VS

Low Levels of Light High Levels of Light

High Amount of Background

Warm (red) Cold (Blue)

Single Dominant Color Multiple Colors

Moderate Saturation Low Saturation

Textured Images Smooth Images

Low Amount of Background

Page 10: Instagram Don'ts and Other Helpful Tips

The Results:

High Light

High Amount of Background

Cold (blue)

Single Dominant Color

Low Saturation

Textured Image

24%

29%

22%

17%

18%

79%

Listed as __% more

Page 11: Instagram Don'ts and Other Helpful Tips

SOME DOs FOR BUSINESS

Give behind-the-scene looks at your company

Before-and-After Pictures

Invite Fans to Participate

Customers love to feel like a part of the process

Visualizing progress and showing customers

Participation with hashtags or tagging you in

photos fosters community

Page 12: Instagram Don'ts and Other Helpful Tips

BUSINESS Contd.

Have a Contest

Excite fans with hints at your new product

Much like participation above, contests encourage fans

to use your hashtag and receive a reward in the process

As you prepare to launch, share exclusive images and

video to build anticipation

Page 13: Instagram Don'ts and Other Helpful Tips

BUSINESS Contd.

Use popular hashtags

Excite fans with hints at your new product

Using popular hashtags can result in wider reach and

exposure to potential followers

As you prepare to launch, share exclusive images and

video to build anticipation

Page 14: Instagram Don'ts and Other Helpful Tips

Sources:

Instaquette: The Dos and Don'ts of Instagramhttp://www.pcmag.com/article2/0,2817,2412482,00.asp

26 Tips for Using Instagram for Businesshttp://www.socialmediaexaminer.com/instagram-for-business-tips/

26 Tips for Using Instagram for Businesshttp://www.socialmediaexaminer.com/instagram-for-business-tips/

8 Do's and 5 Don'ts of Instagram for Building Your Brandhttp://www.marketingprofs.com/articles/2013/10465/8-dos-and-5-donts-of-instagram-for-building-your-brand

What Types of Photos Get the Most Likes on Instagram? [INFOGRAPHIC]http://www.socialmediatoday.com/marketing/carianneking/2015-10-07/what-types-photos-get-most-likes-instagram-infographic#sthash.MVkoO7Ug.dpuf

Page 15: Instagram Don'ts and Other Helpful Tips

THE END