#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

Instagram…8 Things You Need to

Know to Get the Most Out of This Popular Social

Network

Instagram by the Numbers

#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

• 300 million users - just passed Twitter 50% of IG users log on daily (+100M in 9 mos.)

• trends younger - BUT!• 50% female• highly visual• has to be mobile & can’t

schedule

“Share visual content that aligns with your product, business or services.”

Content simply needs to be: • exciting• educational• entertaining• or inspiring

…in other words touch an emotional cord and give VALUE.

1.) What to Share

2.) Building a Following

• Organic ONLY

• Hashtag search

• Follow, Like, Like, Like*

*Austin AllredThe Hacker’s Guide to User Acquisition

bad:

3.) #HashtagHeaven

• BHF (BFF)• 11 magic number• 30 max• Geotags

#RaleighRocks• Iconosquare -

trends - most used & how many you have

4.) Consistency Counts

post 1 -3 times per day

no algorithm to penalize

most successful accounts post 2-3 times/day

5.) Contests

Tag a Friend*Builds

followers organicallyHashtag*WooBoxCross-Promote

6.) Filters• Highly visual medium• High exposure

• Warm tones• Filters get 21% more viewsand 45% more comments

7.) Emojis

Fun and Engaging

8.) 15 Seconds of Fame

video = 10% of all posts but 18% of all comments

Sneak Peek - drive to full length on YouTube *(cross promote platforms)

image via weknowthedj.com

9.) Tools to MeasureIconosquare - free analyticsWebsta