inspiring scotland to choose cricket 2016-2019 · national men’ssquad qualified for two...

Inspiring Scotland to Choose Cricket STRATEGIC PLAN 2016-2019

Professional Structure with CEO and relevant accountable departments

77,634 participants in 2014 (up 12.7% on 2013 and up 150% over 5 years)

141 clubs playing on 208 pitches throughout Scotland

>2,000 active coaches

>450 active umpires

>50% of Western District players of Asian origin

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DeliveringOUR CURRENT MODEL

Strategic Plan 2016 - 2019

National Men’s squad qualified for two consecutive Global events - 2015 ICC Cricket World Cup & 2016 ICCWorld Twenty20

U19s male team competing in the U19 ICC Cricket WorldCup for the third event running (2016, 2014 & 2012)

National Women’s team competing in Global eventqualifier for the first time in 6 years

2014 – Winners ICC Europe Award - `Best Overall Development Programme`

2012 – Winner ICC Global Award - `Best Overall Development Programme`

2012 – Winner ICC Europe Award - `Best Overall Development Programme`

2011 – Winners ICC Europe – `Best Junior Participation Event`

2011 – Winner ICC Europe - `Best Women`s Cricket Initiative`

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Recognition and SuccessOUR CURRENT MODEL

Our Vision

Inspiring Scotland to Choose Cricket

Participation

“More Opportunities,Great Experiences”

CommunityEngagement

“More PeopleSupporting More

Cricket”

Performance

“Great Players,Winning Teams”

Dynamic and Engaged Community

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Participation

Performance

Community Engagement

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20% increase in committed participants by the end of 2019

Top 12 ICC Ranking for both the Men`s and Women`s teams by the end of 2019

20% increase in core turnover by the end of 2019

KEY STRATEGIC OUTCOMES

More Opportunities, Great Experiences

Cricket Scotland will prioritise and drive growth of the grassroots game

PARTICIPATION

- 20% increase in committed participants

- 40 clubs to have received targeted support through the `Thriving Clubs` programme

- 2,000 registered players in National Introductory Programme

- 250+ Primary Schools delivering Curriculum for Excellence Programme

- 10% increase in qualified coaches, umpires and scorers

- MoU with 3 Regional Associations

Drive a club development model that focuses on vibrant, visible andviable clubs

Drive growth in committed participants through targeted segments –first experience, modified formats, schools, disability

Deliver clear, female specific programmes to maximise growth in thefemale game

Attract, develop and retain high quality coaches, umpires, scorers andvolunteers

Organise and link the cricket community for maximum growth

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- Top 12 ICC Ranking for both Men`s and Women`s teams

- 100% of performance programmes adopt the `key core skills`

- 100% of athletes and coaches in performance programmes use IPP and AMP systems

- 100% of Cricket Scotland teams adopt the `Scotland Way`

- 50% increase in Level 3 and 4 coaches

Leadership - Introduce, develop and sustain an integrated performancesystem, processes and facilities

Coaches – Recruit, retain and develop high quality coaches who drive anintegrated coaching system

Players – Increase the pool of male and female players capable ofperforming on the world stage

Competition – Ensure best possible competitive opportunities areestablished for performance programmes

Training – Develop and promote regional performance hubs to increasethe number of players with high performance potential

Research and Innovation – Develop discipline specific expertise aligned to the `Scotland Way

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Great Players, Winning Teams

Cricket Scotland will accelerate the performance levels of our teams on the world stage

PERFORMANCE

Leadership - Enhance and transform structures and processes todeliver participation growth and drive performance

Tracking and monitoring – Develop, build and maintain a databaseof all players, volunteers and fans

Marketing and communications - Develop a clear market positionand identity for Cricket Scotland and our products

Partnerships – generate additional avenues and maximise existingrelationships for the benefit of cricket through commercial and non-commercial partnerships and joint ventures with corporate andgovernment bodies

- 20% increase in core turnover by the end of 2019

- Implementation of governance model changes in 2016

- Creation of a membership CRM system to encourage engagement and improve communication at all levels

- Foster and grow commercial partnerships with organisations who share the aspirations and values of Cricket Scotland

- Develop community partnering and engagement opportunities to build greater connection to cricket through local authorities and charitable organisations

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More PeopleSupporting More Cricket

Cricket Scotland will expand and improve engagement with our community

COMMUNITYENGAGEMENT

inspiring scotland to choose cricket 2016-2019 · national men’ssquad qualified for two...

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