Inspiring People with Purpose - Mission Statements from Inspiring Companies

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  • If your mission statement doesnt light a fire, toss it and try again.

    Some corporate missions inspire. Others, well, dont. This slideshare will show you why mission statements matter internally as well as externally

    with real life examples from companies who do missions right.

    I N S P I R I N G P E O P L E W I T H

  • A company mission statement doesnt just declare what you do, but why you exist. And understanding why you exist is even more important to employees than it is to customers. Because when employees are drawn together by a meaningful purpose,

    they work with passion and commitment customers can feel.

    Customers will never love a company until the employees love it first.

    S I M O N S I N E KStart With Why

  • A recent Towers Watson study shows employees who are recognized for accomplishments in support of company values are 23% more likely to be engaged than employees who are

    recognized for accomplishments not aligned with the corporate mission.

    When achievements are connected to company values, employee engagement soars.

    N O 5 4%

    Y E S ! 7 7 %







  • Check out a few companies whose missions bring the best out of their employees.

  • Life is Good empowers employees with three powerful lines: Life is not perfect. Life is not easy. Life is good. As these sentiments grew into a full-blown company, mail began flying in from all around the world reminding Life Is Good just how powerful optimism can be. The global Life Is Good community continues to help co-create the company into a worldwide force for good.

    EXTRA LOVELife Is Goods CEO created non-profit programs to support the companys mission. #GrowTheGood initiative and the Life is Good Kids Foundation page were created to make sure the power of positivity spreads everywhere.

    Spreading the power of optimism.

    L I F E I S G O O D

  • Patagonia remains faithful to a love of wild and beautiful places. The company donates their time, services, and at least 1% of sales to hundreds of environmental groups around the world. Staying aligned to their core values for thirty-plus years in business has created a company that employees are proud to help run and work for.

    EXTRA LOVEDuring Black Friday sales in 2016, Patagonia vowed to donate 100% of their profits to environmental causes. Thinking they would only get a couple million dollars, the company was shocked to discover they made over $10 million in sales to donate!

    Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.


  • In 2000 Jet Blue realigned their mission to bring humanity back to the skies when they started noticing a lack of compassion and human touch in the travel experience. With help of crew members (employees) they stay true to their mission through lovable marketing, charitable partnerships, and influential programs. Jet Blues goals continuously aim at bettering the lives of customers, crewmembers, and communitiesand inspiring others to do the same.

    EXTRA LOVESince 2011, JetBlue crew members have logged 500,000 hours of volunteer services through their Corporate Social Responsibility program. Jet Blue serves their communities through youth & education programs, community events, environmental causes, and charitable giving.

    -to bring humanity back to air travel.

    J E T B L U E

  • Honest Teas mission reflects the openness of their product and company. In 2014, the company paid $200,124 in the form of fair trade premiums for healthcare and education initiatives. They even produce an online public Mission Report every year in an effort to be transparent about our business practices and live up to our mission to seek to create and promote great-tasting, healthier, organic beverages. They hide nothing in an effort to align employees and consumers with their honest promise.

    We strive to grow our business with the same honesty and integrity we use to craft our products, with sustainability and great taste for all.

    H O N E S T T E A

  • The founders of Warby Parker were students when one of them lost their glasses on a backpacking trip and needed a new pair quickly and without breaking the bank. Today, Warby Parker lives by the golden rule, treat customers the way wed like to be treated. With that they create a great product, in a space where all employees can thrive and do good. Check out more of their culture quirks:

    EXTRA LOVEAlmost 1 billion people worldwide (15% of the worlds population) cannot effectively learn or work due to a lack of access to glasses. Warby Parker partners with non-profits to ensure that with every pair of their glasses sold, a pair is distributed to someone in need.

    founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.

    WA R B Y PA R K E R

  • Its never too late to give yourmission a makeover.

    No matter your industry, its possible to think about the impact you make (or could), the value you bring to the community or your customers, and

    craft a rallying cry, a call to join your worthy cause. Doing so will invite your employees to make a genuine contribution to something bigger than they

    are, and learn to love what they do.


    O.C. Tanner, number 61 on the 2016 FORTUNE 100 Best Companies to Work For list, helps organizations create great work environments by inspiring and appreciating

    great work. Thousands of clients globally use the companys cloud-based technology, tools, awards, and education services to engage talent, increase performance, drive goals, and create experiences that fuel the human spirit. Learn more at

    The O.C. Tanner Institute regularly commissions research and provides a global forum for exchanging ideas about recognition, engagement, leadership, culture, human values,

    and sound business principles.