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<ul><li><p>PHOTOGRAPHY COURSE NOTES </p><p>CPW / GEN 5 </p><p>Photographing Interiors for </p><p>Accommodation Providers and </p><p>Tourism Businesses </p><p>Inspiring Images from Wales </p><p>and Beyond by Nigel Forster </p><p>www.creativephotographywales.com </p></li><li><p>CPW. GEN 5 GENERAL COURSE NOTES PHOTOGRAPHING INTERIORS 2 </p><p>INTRODUCTION </p><p>These course notes are aimed at anyone looking to develop their understanding of interior </p><p>photography. You may be a photographer wishing to develop it as a specific interest or you may </p><p>be a tourism business (an accommodation or activity provider for example) looking to promote </p><p>your property in the best possible light! In this respect there may be information included here </p><p>which is below or beyond what you need but whatever your priority theres plenty of information </p><p>here to enhance your knowledge of interior photography. </p><p>Topics covered in this paper Key Requirements and Considerations </p><p> Preparing your property for photography </p><p> Composition in interior photography </p><p> Getting it wrong common errors and how to overcome them </p><p> The unique challenges of interior photography </p><p> How the professionals overcome these challenges </p><p> Photographing Details </p><p> Not just bricks &amp; mortar - Promoting your Brand </p><p> Essential equipment and software </p><p>Photographing interiors is a wide ranging subject with many issues to consider and a number of </p><p>photographic challenges to overcome. This paper looks in general at the various aspects you will </p><p>need to consider and how to approach your photography. It does not go in depth into photographic </p><p>understanding and technique (these are covered in more detail in other papers) but gives the reader </p><p>a broad based understanding of the approach which needs to be taken to interior photography to </p><p>produce effective results. You will quickly see the limitations of the Point and Shoot approach! </p><p>COURSE NOTES CPW/GEN 5 </p><p>Photographing Interiors for </p><p>Accommodation Providers and </p><p>Tourism Businesses </p><p>AN HDR PRODUCED IMAGE ONE OF THE </p><p>IMPORTANT TECHNIQUES IN INDOOR </p><p>PHOTOGRAPHY! </p></li><li><p>CPW. GEN 5 GENERAL COURSE NOTES PHOTOGRAPHING INTERIORS 3 </p><p>KEY REQUIREMENTS AND CONSIDERATIONS </p><p>Some basics what equipment will you need? Images which are good enough for reproduction or web use are difficult to achieve with an </p><p>automatic compact camera for reasons which should become clear in this paper. More than nearly </p><p>every other photographic subject, control over exposure and other settings and use of RAW (digital </p><p>negative format) is vital in most situations. For this reason the following are basic requirements </p><p> A DSLR or Bridge Camera with an option for use of manual controls </p><p> A zoom or interchangeable lens facility with wide angle option </p><p> A tripod </p><p> The use of a computer with digital editing software </p><p>If you dont have this equipment and are part of a tourism group that needs professional quality </p><p>images think about pooling resources or of course employing a professional photographer! </p><p>How should I promote my property? Good interior photography is vital in promoting your home or premises to customers, whether they </p><p>are visiting or looking for accommodation. If just visiting, there may be public and private areas; you </p><p>only wish to promote the public areas; if they are staying with you, very often the whole property </p><p>inside and out is on show. Your style of photography needs to reflect your offer to customers. </p><p>Think of your target clientele. Do you want to be young &amp; lively, quiet &amp; slow paced, traditional or </p><p>modern, restrained or bold? The style of photography you use should reflect your market and how </p><p>you want to project your property. </p><p>Obviously your bedrooms should look quiet, warm and welcoming; your bathrooms clean and stylish </p><p>and your exterior in the best possible light. However the approach to your public areas may vary </p><p>depend on whether youre a B&amp;B or a pub. The pictures below show alternative approaches. </p><p> TWO VERY DIFFERENT PICTURES ABOVE: BOTH PHOTOGRAPHICALLY ACCEPTABLE BUT CONVEYING </p><p>A VERY DIFFERENT IMPRESSION OF YOUR PUBLIC SPACE.QUIET &amp; RELAXED OR BUSY &amp; THRIVING!! </p><p>IF YOU INCLUDE PEOPLE THEY NEED TO BE RIGHT FOR YOUR MARKET THE IMAGE TO THE RIGHT </p><p>CLEARLY CONVEYS THE WRONG IMPRESSSION FOR A LIVELY BAR!! </p></li><li><p>CPW. GEN 5 GENERAL COURSE NOTES PHOTOGRAPHING INTERIORS 4 </p><p> TWO VIEWS OF THE SAME ROOM AT PICTON CASTLE IN PEMBROKESHIRE ONE A TRADITIONAL </p><p>VIEW AND ONE A MORE DYNAMIC APPROACH USING A LOW VIEWPOINT. BUT STILL VERY </p><p>DIFFERENT FROM ADVERTISING A PUB OR BAR! </p><p>What level of photographic knowledge will I need? </p><p>The answer to this depends on: </p><p> The layout and lighting of your property: properties with small poorly lit rooms (typically old </p><p>buildings) require a greater level of knowledge than brightly lit open plan rooms (typically more </p><p>recent buildings) </p><p> What you want to use the images for: web is perhaps more forgiving than reproduction </p><p> The scope and range of images youre looking for: getting creative with focussing or detail </p><p>generally needs a higher level of understanding that straightforward general room shots. </p><p>At a basic level, an understanding of the following is required: </p><p> Setting the room out and preparing the property for photography </p><p> Familiarisation with your camera controls and settings </p><p> An understanding of basic composition guidelines </p><p> An understanding of basic errors and pitfalls in technique and composition. </p><p>At a more advanced level you will need some or all of: </p><p> An understanding of manual settings and controls on your camera </p><p> Knowledge of exposure and focussing control </p><p> Familiarisation with digital camera and processing techniques such as photomerges and HDR </p><p>photography </p><p> An understanding of the RAW format and digital post processing. </p></li><li><p>CPW. GEN 5 GENERAL COURSE NOTES PHOTOGRAPHING INTERIORS 5 </p><p>PREPARING YOUR INTERIOR FOR PHOTOGRAPHY </p><p>The best photography in the world will not rescue a poorly prepared property. This is not intended </p><p>to be a paper on interior design but some basic preparation and an understanding of what will </p><p>work photographically is essential. </p><p>The key factors are: </p><p> Organisation &amp; furnishing of your room </p><p> The use of lighting </p><p> Soft Furnishings, ornamentation and flowers </p><p> Your Branding (we deal with this later) </p><p> Good decoration and state of repair. </p><p>Organisation &amp; Furnishing of your room </p><p> Rooms should be as clutter free and as tidy as possible. Photographs tend to work best with the </p><p>minimum of ornamentation and should be depersonalised. No-one wants pictures of your </p><p>family and pets on the wall or the kids toys in the corner! </p><p> Try not to fill space with excess furniture only put in what is needed and will be there when </p><p>your guest enters the room. </p><p> Try to be consistent in style &amp; period of furniture. Generally contemporary &amp; simple is in vogue </p><p>old fashioned &amp; ornate is not. However, if your building is from a certain period and you wish to </p><p>be true to this it can work if done carefully. </p><p> Make sure that the important features are shown: a bedroom shot will need to show the bed; a </p><p>breakfast room will need to show the breakfast table! The bed must be perfectly made and </p><p>breakfast should be on the table. </p><p> Dont be tempted to cover the walls with pictures rooms can photograph perfectly effectively </p><p>without them. If you do have pictures / mirrors, few and large is always better then many &amp; </p><p>small. </p><p>SIMPLE OR CLUTTERED: THE ROOM TO THE LEFT IS NEAT AND SIMPLE WITH MINIMAL AND </p><p>CONTEMPORARY FURNITURE: THE ONE TO THE RIGHT LOOKS CLUTTERED AND CRAMPED WITH </p><p>POOR AND INCONSISTENT QUALITY OF FURNISHINGS AND LIGHTING </p></li><li><p>CPW. GEN 5 GENERAL COURSE NOTES PHOTOGRAPHING INTERIORS 6 </p><p> TRADITIONAL: THIS HOTEL OWNER HAS GONE FOR A PERIOD APPROACH. HIGH QUALITY ANTIQUE </p><p>FURNITURE HAS BEEN USED WHICH WORKS WELL IN THE EXAMPLE ON THE LEFT. HOWEVER THERE </p><p>IS AN INCONSISTENCY OF APPROACH ON THE RIGHT EXAMPLE AND THE 4 POSTER IS NOT TO </p><p>EVERYONES TASTE! </p><p> CONTEMPORARY: THE BATHROOM TO THE LEFT IS STYLISH, CONTEMPORARY AND APPEALING. THE </p><p>BEDROOM TO THE RIGHT SHOWS AN INTIMATE BED SPACE AND PLENTY OF ROOM FOR OTHER </p><p>RELAXATION; THE CHAIR DESIGN HOWEVER DOES NOT MATCH THE REST OF THE ROOM </p></li><li><p>CPW. GEN 5 GENERAL COURSE NOTES PHOTOGRAPHING INTERIORS 7 </p><p>The Use of Lighting As we will see later in this paper, one of the main problems with interior photography is low and </p><p>uneven lighting. While much of this is within the control of the photographer, unless you are looking </p><p>for a particular mood or effect, its usually best to supplement natural light with interior lighting. </p><p>You will notice that most of the examples I have used here have some element of artificial light. This </p><p>will have the effect of balancing the light levels of light and dark areas. In a modern building with </p><p>large windows this will be less of an issue than with more traditional buildings. Many bathrooms and </p><p>bar areas or old pubs or hotels will of course be very dark without artificial light. </p><p>Some general principles regarding lighting: </p><p> Using artificial lighting is not without its problems in photography: Hot Spots around the light </p><p>source can burn out and artificial light creates an Orange or other colour shift in the image which </p><p>will need to be corrected in Photoshop. Covering bare bulbs with stylish shades can help. </p><p> In general you will need both low level and high level lighting: low level lighting adds far more </p><p>intimacy and warmth than ceiling mounted lights although these are often needed to boost </p><p>overall illumination levels. </p><p> Halogen bulbs give a more natural light colour than tungsten &amp; others. Avoid fluorescent at all </p><p>costs - it photographs green and is very hard to correct!!! </p><p> There will generally be a difference between the quality and variety of light sources in a public </p><p>area of a hotel or bar, and that available in private rooms. Your bedrooms are the single most </p><p>important space table or wall lamps by the bed(s) are a virtual must. </p><p>OVERHEAD LIGHTING </p><p>MAKES A SIGNIFICANT </p><p>DIFFERENCE TO THE </p><p>OVERALL LIGHT LEVELS. </p><p>HOWEVER THE PAPER </p><p>GLOBE IS NOT THE BEST </p><p>CHOICE </p><p>POOR LIGHTING: MORE </p><p>INADEQUATELY LIT </p><p>INTERIORS: THE SECOND </p><p>HAS SOME ADDITIONAL </p><p>LIGHT BUT ITS </p><p>INSUFFICIENT </p><p>LIGHT ON OR OFF? </p><p>SWITCHING THE LIGHT ON </p><p>HAS WARMED UP THE </p><p>ROOM COLOUR. HOWEVER </p><p>IT HAS ALSO ADDED A </p><p>DISTRACTING BRIGHT SPOT </p><p>IN THE IMAGE </p></li><li><p>CPW. GEN 5 GENERAL COURSE NOTES PHOTOGRAPHING INTERIORS 8 </p><p> For additional mood, try putting some good quality candles in the picture perhaps on a </p><p>mantelpiece if there is one. </p><p> If youre about the refurbish your property, think about spotlights rather than a single bright </p><p>overhead light they generally photograph better and create a much more even light. Globe </p><p>lanterns in particular create a rather unpleasant bright blob in the image AND BARE SINGLE </p><p>BULBS DO NOT WORK! </p><p> Wall lights or table lamps? Table lamps can be moved (often very useful in photography!). </p><p> BALANCED LIGHTING: WITH BOTH THESE EXAMPLES, ARTIFICIAL AND NATURAL LIGHT HAVE </p><p>COMBINED TO PRODUCE A NATURAL EVENLY LIT EFFECT. THE WALL COLOUR HAS AFFTECED THE </p><p>OVERALL COLOUR BALANCE LOOK AT THE SUBTLE SPOT LIGHTING </p><p> WALL LIGHTS OR TABLE LIGHTS BUT NOT BOTH!! THE SECOND IMAGE LOOKS CONFUSED WITH THE </p><p>SECOND SET OF LIGHTS A DISTRACTION. IN BOTH THE NATURAL LIGHT PROVIDES A PERFECT </p><p>BALANCE </p></li><li><p>CPW. GEN 5 GENERAL COURSE NOTES PHOTOGRAPHING INTERIORS 9 </p><p>Soft Furnishings, Ornamentation and Flowers The best of rooms can look bleak without additional wall and soft furnishings, perhaps some </p><p>ornamentation (but minimal &amp; simple in my experience) and maybe a carefully placed bunch of </p><p>flowers. Soft furnishings from bed coverings to curtains should look immaculate unmade or untidy </p><p>beds are not acceptable but it happens!! </p><p> SOFT FURNISHINGS AND ORNAMENTATION CAN WORK OR MAY NOT!!!! </p><p>Soft furnishings should be coordinated and in keeping with the style and colouring of the room. </p><p>Flowers or other ornamentation should be restrained and simple if used at all flowers can look </p><p>contrived! </p><p>ADDING APPEAL: THE TWIN ROOM TOP RIGHT </p><p>HAS AN APPEALING WARMTH; THAT TO THE </p><p>RIGHT LESS SO DUE TO THE WALL COLOURING </p><p>(THE TABLE LAMPS HELP LIFT THE MOOD!). </p><p>WHILE NO BUNCH OF FLOWERS CAN SAVE THE </p><p>LACK OF APPEAL TO THE ROOM ON THE RIGHT! </p><p>ONE OR TWO LARGE PICTIRES OR MIRRORS ARE </p><p>ALWAYS BETTER THAN A COLLECTION OF SMALL </p><p>ONES. </p></li><li><p>CPW. GEN 5 GENERAL COURSE NOTES PHOTOGRAPHING INTERIORS 10 </p><p>Good Decoration, State of Repair and Clean rooms!! It may be stating the obvious but before photography takes place the property has to be as perfect </p><p>as possible. Poor decoration, broken features / objects and dirty floors / walls will not promote your </p><p>property well! </p><p> ALL THESE IMAGES DEMONSTRATE POOR PREPARATION: A DIRTY FLOOR. BROKEN TILES AND DIRTY </p><p>WALLS ALL REQUIRED MANIPULATION IN PHOTOSHOP THIS SHOULD NOT BE NECESSARY AND THE </p><p>CUSTOMER WILL NOT BE HAPPY SEENG THE REALITY!! </p><p>Simple, very light neutral coloured matt surfaces are best. You dont want dark surfaces that reflect </p><p>little light and make the room look gloomy; satin or soft sheen paint can give off unwanted </p><p>reflections, reflected light off deep colours will create a colour cast over everything and wallpaper </p><p>will make a room look fussy with poor colour rendition. If you have access to imaging software such </p><p>as photoshop you can improve things with colour casts but it will be difficult without. </p><p> YOUR CHOICE OF DECORATION: LIGHT, NEUTRAL COLOURS TEND TO PHOTOGRAPH WELL, WHILE </p><p>DEEPER COLOURS (PARTICULARLY YELLOWS) LESS SO AS THEY TEND TO INCREASE THE CAMERAS </p><p>YELLOW DISTORTAION OF ARTICIAL LIGHT </p></li><li><p>CPW. GEN 5 GENERAL COURSE NOTES PHOTOGRAPHING INTERIORS 11 </p><p>What to look out for when photographing your rooms </p><p>There are some basic things to watch out for when organising and photographing your rooms. There </p><p>are also pitfalls its easy to miss but equally easy to avoid. Remember that the camera misses </p><p>nothing things not particularly obvious to the eye will be very noticeable on the picture you take! </p><p>Things to look for in particular are: </p><p> Unwanted items and clutter: Is there too much furniture, furniture out of place or unwanted </p><p>items such as litter bins prominent in the picture? Always make sure the room is tidy!! </p><p> Do you want doors open in the picture? If the door is open is the view beyond appealing or </p><p>would you sooner shut it out! Generally closed is best unless you have a specific reason for </p><p>keeping doors open such as a feeling of space or an enticing view beyond. </p><p> The TV: if there is a TV in the room, do you switch it on or off. If its on the screen should not be </p><p>distracting and should have appropriate subject matter. </p><p> Soft Furnishings: Make sure these are neat and colour co-ordinated. Try the...</p></li></ul>