POLO SHIRT SELF-PORTRAITS COCA COLA SECRET INGREDIENT

Onward Kashiyama Co. has recreated Vincent Van Gogh’s famous self portrait using 2,070 polo shirts. The gigantic self-portrait was displayed at Marunouchi Building Tokyo.

Coca Cola launches online treasure hunt with a viral video full of hidden clues leading you to its famous secret ingredient! www.youtube.com/watch?v=iWcSKbvNNqc&feature=player_embedded  

SUGAR FOR HIRE HEALTHY CHEFS COOKING PARTIES

Trend in the US is to have a pastry chef come round at the end of the meal and prepare desert for your guests at the table

Expect to see an increase in Girls’ Nights or Guys taking place in the kitchen, where dieticians and personal chefs come to teach you the tricks of the trade

MAKE YOUR OWN

Some Chefs will be serving up ‘make your own’. A soup or dessert base with several serving additions to customise your dish

SLEEP POD

STREET MUSEUM DEEPER EXPERIENCE

The Museum of London launches an iphone app ’streetmuseum’ making use of its extensive art and photographic collection. Looking into PAST.

Experiences need to recreate a feeling of something being genuine and authentic to trigger a reaction and relationship in today’s product rich market place

ONLINE / OFFLINE SHOP TRENDY RECYCLE

Supermarket Sarah is both a physical store and online shop. www.supermarketsarah.com

A colourful collection of trench coats and parkas made from re-appropriated parachutes

QUICKSILVER VENDS VIRAL CLIPS – VW ‘Fast Lane Campaign’

Quicksilver in collaboration the Standard Hotel New York launched limited edition swimwear which can only be vended by the side of the pool

Combining real world guerrilla spots creating viral buzz, with Facebook’s community and apps elements.

AA LOOKBOOK TABLET ENABLED SERVICE

Members / customer creates a collection of Inspirational American Apparel looks into a 64 page collection brand giveaway

Internet-enabled mobile devices like the iphone and ipad enable a higher level of service to the customer Above: Car dealer use ipad on showroom floor Below: Japanese hotel lends pre-loaded iphone to guest

MORE THAN JUST BRICKS GIVING PRODUCTS PERSONALITY

Howles’ Denim introduces a new way to talk about products