“Part of the secret to successful digital transformation seems to be the emphasis and meaningful adoption of new organizational models. Whenever we look at companies that have been relatively successful in such transformations, they’ve built vibrant ecosystems around new network-centric models.”

Dion HinchcliffeChief Strategy Officer, Adjuvi@DHinchcliffe

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“In social business, it’s important to know not only when to pitch, but also when to ‘pass’ – when to be helpful, when to refer customers to other sources, when to give them information that’s not directly tied into the hard sell.”

Andrew HutchinsonSocial Media ConsultantAUS Best Blogs 2014 winner@adhutchinson

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“So often in the business context it seems we will do anything to find and convince someone to buy our products or work for us and then trip over ourselves to try to convince them to stay. From my perspective, when we push too hard to establish or keep a relationship, the other party ends up resentful or unhappy, neither of which endears you to them and is unlikely to produce advocates, which in the digital age is a huge opportunity cost.”

Rachel HappePrincipal and Co-Founder, Community Roundtable@rhappe

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“Employee engagement on LinkedIn is most successful when championed by leadership, starting with active executives...This leads to employees feeling empowered and inspired at their jobs.”

Jaimy SzymanskiSenior Researcher forAltimeter Group@jaimy_marie

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“In today’s knowledge-sharing and hyper-connected world, fueled by rapidly changing technology, people demand the very best experience. Users form lasting impressions based on their expectation that applications simply work and are always connected and reliable. The network plays a key role in delivering the best user experience. The experience economy also requires the humanization of business, meaning the adoption of a collaborative mindset where customers, partners and employees easily connect and share creative ideas and best practices. A social business is a caring business.”

Vala AfsharCMO at Extreme Networks@valaafshar

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“The culture of silos will hurt all data and information. It will lead to duplication, confusion, inaccuracy, slowness, and incomplete information. It will become a significant drain on resources as employees waste their time navigating through many systems with different interfaces.”

Gerry McGovernFounder and CEO,Customer Carewords@gerrymcgovern

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“There's value in integrating Social Identity for use across channel and departments...[which] promotes better relationships.”

Charlene LiFounder, Altimeter Group@charleneli

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“Technology has broken down so many barriers and we have adopted technology in our personal lives that has become a part of our lifestyle. We do things differently because we have access to this technology in the palm of our hands...In today's world, people want a workstyle that matches their lifestyle.”

Elisa SteeleEVP Strategy and CMO, Jive@ElisaSteele

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