insights from bryan mattimore, top expert on creativity ideation and branding
DESCRIPTION
10 Inspirational Moments from Bryan Mattimore 1. How you define the problem and creative challenge is as critical as the ideas you come up with. 2. Challenging your current assumptions about your business and industry will help you hone your creative challenge. 3. Look outside your industry for inspiration and ideas. 4. Add "And" to any creative challenge you have and you'll take your thinking to a new place. 5. Use Stimuli from other industries to trigger innovations. 6. Group gatherings trigger creativity in people. 7. Customers are innovation catalysts - be open and flexible to learning from them. 8. Having an idea quota ensures that you will not stop creating after the first good idea. 9. "The scientific mind does not so much provide the right answers as ask the right questions." - Anthropologist Claude Levi-Strauss 10. Innovation is an ongoing process and evolution. Advice: When you're clear on your creative challenge, ideas tend to flow. Refection: How are you gaining inspiration from outside your industry?TRANSCRIPT
With 10 Insights On Problem Solving
BRYAN MATTIMORE
Presents
One of America’s top experts in creativity, ideation and
branding
1. How you define the problem and creative challenge IS AS CRITICAL AS THE IDEAS YOU COME UP WITH
2. Challenging your current assumptions
about your business and industry WILL HELP YOU HONE YOUR CREATIVE CHALLENGE
3. Look outside your industry FOR INSPIRATION AND IDEAS
4. Add “and” to any creative challenge you have
AND YOU’LL TAKE YOUR THINKING
TO ELEVATED LEVELS
5. Use stimuli from other industries TO TRIGGER INNOVATIONS
6. Group gatherings IGNITE CREATIVITY IN PEOPLE
7. Customers are innovation catalysts, BE OPEN AND FLEXIBLE TO LEARNING FROM THEM
8. Having an idea quota ensures that you will not stop INNOVATING AFTER THE FIRST GOOD IDEA
9. e scientific mind does not so much provide the right answers AS ASK THE RIGHT QUESTIONS
10. Innovation is An ongoing process
and evolution
When you’re clear on your creative challenge,
FINAL WORDS
ideas will flow.
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