that it is not an issue

for solely the Japa-

nese, but rather a hu-

manitarian issue.

There is a calling, to any

and everyone out there…

Japan is in need of our

support. Do not turn your

backs on them.

David is a

senior

inspiring to be

a leader in the

hospitality

industry by

creating

innovative

ways of

leadership He also proclaims he is the

Philadelphia Phillies’ biggest fan!

Regardless of cultural

differences of language and

beliefs, the people around

the world’s hearts go out to

the victims of the earth-

quake/tsunami that struck

Japan. We are all Japanese

today. This is not solely an

issue concerning Japan,

but instead a global issue.

Businesses such as the

Red Cross play a major

role in assisting those who

are without their families,

homes, and belongings.

They utilize “text dona-

tions” to reach out to peo-

ple who are looking to help

those in need.

Google launched a

Japan Missing Person’s

search engine to help

families locate people

who are missing. The

search engine allows

people who are lost to

help reach out for help to

their family and friends

who are looking for them.

Twitter also has played a

major role in reuniting

missing persons.

The phenomenon of

the internet and social

media has assisted the

world when dealing with

natural catastrophes and

global issues to show the

rest of the world what

actually is happening.

As a U.S citizen,

we must all realize

The Day Japan Stood Still by David Giblin INSIDE

THIS

ISSUE:

Culinary

Tourism

2

Dark Tourism 3

Voluntourism/

Cruise

4

Pop-Culture/

LGBT

5

Classifieds 6

Games/Comics 7

Senior Seminar

Associates

8

M A R C H 2 0 1 1 V O L U M E 1 7 I S S U E 3

Recent Events

Section 1 volunteered at Cradles to Crayons in

Conshohocken. Section 2’s Stair Climb event for the American Lung As-

sociation.

*Visit www.redcross.org for more information

on how to help the earthquake/tsunami victims

in Japan.

March 2011 2 Volume 17 Issue 3

“Domestically,

tourists have

traveled to

Philadelphia for

decades now to

experience the

famous Philly

cheesesteak.”

Chocolate Tourism by Sara Firman

Culinary Tourism: Can the Side Dish be the Main Dish? By Jasmine Dottin

When people think about vacation, they imagine

where they would travel, activities they would like to do,

and perhaps the people they would travel with (or hope

to leave at home!). Typically, food is not considered one

of the top concerns people have as they daydream about

their vacation. However, there are several signs that

indicate that this assumption is no longer true.

Increasingly, people are traveling to experience the

cuisine of the destination they select for vacation. Be-

tween 2005 and 2008, approximately 27 million leisure

travelers participated in food focused activities during

their stay in the United States (International Culinary

Tourism Association), and this number has continued

to rise since then. Erik Wolf, President of the

International Culinary Tourism Association, coined the

term for this type of travel as “Culinary Tourism” .

Travelers who pursue unique and memorable culinary

experiences are considered to be “culinary tour-

ists” (culinarytourism.org).

Although this term just came into full use in 2001,

tourists have sought memorable food experiences for

centuries in Europe to enjoy the wineries, vineyards,

and pastas of Italy and the gourmet cheeses and truffles

of France. Domestically, tourists have traveled to

Philadelphia for decades now to experience the famous

Philly cheesesteak.

This growing desire for food focused experiences

means big business for the tourism and hospitality

industry. Tour operators have the opportunity to

extend their portfolio of tour itineraries to incorporate

interactive cuisine experiences, like the private cooking

classes offered by A Taste of Spain. Restaurants can

benefit from culinary tourism as well by pairing up with

tour operators who can design tours that bring visitors

to their restaurant to learn about the cuisine they make,

and of course to consume it as well. Existing tourism

and hospitality businesses can increase their profit

margin by developing and integrating culinary

experiences around what they already offer.

While food was once thought of as a side activity to

the main purpose of tourists’ travel, it now stands the

potential of being the main reason for tourists’ vacation.

So yes indeed, the side dish can be the main dish, at

least as far as food and tourism is concerned.

Jasmine Dottin is a

senior student at Temple

University double

majoring in Tourism and

Hospitality Management

and Spanish. Jasmine

aspires to develop

cultural tours to Latin

American destinations.

of the making chocolate. Tourists

are able to learn about the history

and culture behind chocolate. This

aspect of the tours and museums

appeals to eco-tourists, whose

interests in ecotourism make up

one of the largest market trends in

the tourism field today.

Most people in the Mid– Atlan-

tic region know Hershey,

Pennsylvania as “The Sweetest

Place on Earth”,. However, a new

chocolate destination has been

gaining increased attention in the

past several years, making

competition for this title.

The Republic of Ghana, a small

country located in the Western part

of Africa, has been developing their

chocolate tourism efforts and it has

not gone unnoticed. As one of the

most well-known countries for

As the tourism industry

evolves, one can see a rapid

growth in niche markets;

interests that attract certain

people to specific offerings. A

new kind of tourism called

“chocolate tourism” can now be

seen around the world as a

fresh niche market. This new

way of indulging in chocolate

includes chocolate museums,

chocolate-themed walking

tours, chocolate factory visits,

specialist chocolate cafes and all

-you-can-eat chocolate buffets.

Considering the irresistible

taste and smell of chocolate, it

is no wonder why individuals

are attracted to tours with

tastings. Chocolate tourism also

takes visitors behind the scenes

chocolate, Ghana has great appeal to

eco-tourist adventurers. On vacation

to the country these adventurers can

visit the leading chocolate processing

companies in the country and

experience the process of chocolate

making. They also have the

opportunity to journey to the local

cocoa farms, making it a truly

authentic experience that cannot be

found elsewhere.

As the chocolate trend spreads,

make sure to look out for more of

these genuine experiences of a

cuisine that everyone can enjoy.

“Chocolate Decadence” Ritz-Carlton,

Washington, D.C.

Sara loves to explore

Philadelphia, listen to

music, travel, and spend

time with family and

friends. Sara will hope-

fully be interning in the

Fall somewhere far, far

away from here, explor-

ing the world and meet-

ing new people!

March 2011 3 Volume 17 Issue 3

The Darker

Side of

Tourism by Matt Rodriguez

Sites associated with war,

assassination, genocide and other

tragic events continue to attract

visitors year after year. “Dark”

tourism, as it is commonly referred

to, is a niche in the industry that has

shown steady growth.

Dark tourism is not a new

phenomenon; in 1947, Poland

founded a museum on the site of the

Auschwitz-Birkenau concentration

camp used by the Nazis during the

Second World War. Since the mu-

seum’s opening, more than 20 mil-

lion guests have visited the infamous

l o -

cation regardless of the

gruesome acts that took

place. More recently, follow-

ing Hurricane Katrina's

destruction in 2005, numer-

ous guided tours were devel-

oped and offered guests a

chance to witness the devas-

tation first hand. Other

than tourism sites, a

name derived from the

Greek word “thanatos”

which means to person-

ify death, include the

Ground Zero Museum

Workshop that honors

the lives lost during the

9/11 attacks as well as various

memorials throughout Cambo-

dia that house the remains of

the 1.7 million people that were

killed during the genocide led

by Pol Pot.

Despite the increasing

popularity of dark

tourism, the amount of

existing literature is

minimal. Few articles

offer an explanation as to

why tourists are drawn to

such locations. Those that

do, argue that guests visit

f o r r e m e m b r a n c e ,

education and sometimes

for pure entertainment.

Whatever the reason may

be, sites that offer dark

tourism must approach

the planning and imple-

mentation process with

great care. Managers must take into

account how the attraction will be

perceived by visitors, local residents,

survivors and families of possible

victims.

In time, visitors to Japan will

have the opportunity to travel to

locations affected by the earthquake

and subsequent tsunami. After the

country recovers from the recent

devastation, any attractions

d e v e l o p e d w i l l b e h i g h l y

controversial, as most macabre

tourist offerings are. Dark tourism

will continue to grow in popularity.

And as it does, sites must ensure

these attractions are properly

honoring the memory of those

affected by tragic events.

Matthew Rodriguez is a

motivated young professional

that aspires to work in the

adventure tourism industry.

The knowledge he has ob-

tained at Temple University

has prepared him to be

successful at the next level.

“After the

country

recovers from

the recent

devastation,

any attractions

developed will

be highly

controversial.”

Japan Relief Bracelet Fundraiser 1 bracelet for $3 2 bracelets for $5 Ask any Senior Seminar Associate for details

City Tap House Beer Tasting

$35 a ticket

Saturday, April 16, 3:00pm-

5:00pm

City Tap House, Philadelphia

Contact Colin Johnson for

details C.Johnson@Temple.edu

STHM Alumni Dinner Awards

&65 a ticket

Friday, April 29 5:30pm-8:00pm

Hyatt Regency Philadelphia at Penns Landing

Philadelphia 76ers vs. Toronto Raptors

$30 a ticket

Friday, April 8 starts at 7:00pm

Wells Fargo Center

Upcoming Events

March 2011 4 Volume 17 Issue 3

Cruising into the Bahamian Markets by Taryn Nichols

Traveling for a Cause By Regina Smith

One of the more re-

cent trends in the tourism industry is the idea of “voluntourism.” This travel niche allows tourists who are not only looking for a get-away a chance to make a difference in the location they visit.

W i t h o p p o r t u n i t i e s abound, voluntourists have the freedom to choose from a variety of destinations that will satisfy their travel de-sires. Researching volunteer projects and organizations is as important an aspect of the

trip planning process as selecting a destination. There is a huge variety of projects and opportuni-ties in remote and exotic loca-

tions that can utilize the interests and talents voluntourists possess.

According to traveleguides.com, some of the most popular areas for this niche can be found in Africa, Asia, and Latin America. These are just some of the common desti na tions to participate in voluntourism. Many other areas present great volunteer opportunities and beautiful settings as well.

There is an increasing number of people traveling with the motive of volunteering their time to become immersed in a foreign culture. The immersion in a destination gives trav-elers a better understanding of the people, culture, and everyday life of others. This in turn creates a deeper, more personal experience for each person involved. Not only will a tourist interact and form relationships

with the local community they are involved with during their getaway, they will also meet other travelers with the similar interests and passions.

Voluntourism creates a u t h e n t i c , m e m o r a b l e experiences for tour-ists and locals alike. For your next vaca-tion, would you con-sider giving your time to a good cause? The outcomes and rewards seem to be a sure guarantee!

people of the Bahamas, especially those who make and sell their own goods. The Straw Market is the main, and probably the only source of income for these people and this fact is evident in that parents are teaching their children at the market how to barter and sell from tourists. N o t a p a r t i c u l a r l y financially-booming country, the Bahamas benefit greatly from the cruise ships that dock at their Ports of Call. Hundreds of taxis line up outside of the ships to bring tourists to and from shops, restaurants, and beaches where cruise ships’ passengers make up the entirety of the population.

Imagine a half of a city block

broken into fifteen aisles about 30 yards long and a yard and a half wide. Take everything you own and put it inside of the aisle you are also sharing with about twenty other people and all of their possessions, each p e r s on o wn i n g a b o x approximately 2 yards x 2 yards. Stick in 30 people per aisle then try to walk through. On the corner of Bay and Mar-ket Streets in Nassau, Bahamas is the popular tourist attraction called the Straw Market. The Market is exactly such – Bahamian vendors sell hand-woven baskets, hats, purses, and basically anything straw, as well as carved wood creations, knock-off handbags, dresses, and hand-made jewelry. As you push your way through the aisles, it becomes clear that the only people in this market besides the vendors are passengers on the cruise ships docked 20 yards away– the Market’s target group.

Tourism from cruise passen-gers is a huge industry for the

One might wonder how the Bahamas w o u l d s u r v i v e financially if the land wasn’t so beautiful or s u r r o u n d e d b y beautiful waters . Although a popular tourism location, the Bahamas benefit greatly from cruise tourism in general, especially their shop-ping markets. The target market for the vendors at the Straw Market is the cruise pas-sengers, because everyone wants an authentic souvenir from a different country they have visited, a fact the Baha-mian vendors know well.

While ReginaSmith

loved living in Phila-

delphia for the past 3

years, she is excited to

move somewhere

new, she just does not

know where yet. She

hopes to acquire a

senior internhip ex-

perience where she is

able to focus on ban-

quets and events,

whether it is in a

resort, hotel or for a

non-profit organiza-

tion

Taryn Nichols’ career

aspiration is to become

the first female Major

League Baseball

Commisioner; however,

if that does not work out,

her back-up plan is to

work in facility

management within a

professional stadium.

Sports have always been

a large part of Taryn’s

life as she is a current

member and Captain of

the Temple Field Hockey

team.

March 2011 5 Volume 17 Issue 3

Pop-Culture Tourism in New Zealand by Amanda Dinan

The tourism industry has

several types of niche markets. Pop-

culture tourism is one of them. This

niche can be defined as

tourism influenced by

popular books, television

shows, music, movies, or

any other type of main-

stream media. New Zea-

land is one destination that

has benefited from the

development of Pop-culture

tourism. The impact of the

release of Lord of the Rings

on New Zealand’s tourism

industry has been exam-

ined in-depth by the tourism industry

to gain a clearer understanding of how

this niche market can increase tourist

visitation.

The case study, Lord

of the Rings versus Harry Pot-

ter – Case Studies of Film Tour-

ism in Action, looks into the

effects of pop-culture tourism on a

destination. With the release of Lord

of the Rings which was filmed in New

Zealand, the country began to be seen

as “home of Middle Earth”, the world

in which Lord of the Rings takes place.

New Zealand subsequently was able to

market the destination towards Lord of

the Rings fans, offering them the op-

portunity to visit the locations where

the Lord of the Rings was filmed to

gain a closer connection to their favor-

ite movie and story. Specifically, tour-

ism websites for New Zealand began

2009, this niche market

spent over $63 billion on

travel. Philadelphia was

able to benefit from the

LGBT traveler market

thanks to the city’s gay friendly

reputation.

What was once known as

Philadelphia’s Midtown Village

is now known as Philadelphia’s

“Gayborhood”. This neighbor-

hood is located in the heart of

Center City. The Gayborhood

district is situated between Pine

to Chestnut Streets and be-

tween 10th to Jupiter Streets.

While walking around the Gay-

borhood, one can see street

signs underlined in rainbow

colors to identify the area. Fa-

mous gay bars like 12th Air Com-

mand Headquarters frequented

by Men and Sisters visited by

women, the great gay literature

bookstore Giovanni’s Room

and the handful of fabulous gay

friendly shops, hotels, and

restaurants are all located in

this area.

In addition to the Gaybor-

hood, Philadelphia annually hosts

LBGT events throughout the year.

The Equality Forum is one of the

city’s more distinguished events. It

is a week-long summit that cele-

brates the lesbian, gay, bisexual

and transgendered community.

The event includes panels, parties,

and the Out Festival. This year’s

Equality Forum will be held April

25th-May 1st. The Equality Forum is

always looking for volunteers. So,

get out there, volunteer, and ex-

plore the how Philadelphia caters

to the niche market of LGBT trav-

elers!

Source: Commu-

nity Marketing

Inc. 2010 Gay and

Lesbian Tourism

Destination Rank-

ings

Philadelphia Ranked 9th in the

Nation

In 2003, The Greater

Philadelphia Tourism Market-

ing Cooperation (GPTMC) and

Community Marketing Inc.

launched a $2 million gay

friendly marketing campaign,

“Get Your History Straight and

Your Nightlife Gay." The cam-

paign was successful and offi-

cially put Philadelphia on the

'gaydar.' According to the 15th

annual Lesbian, Gay, Bisexual

and Transgendered (LGBT)

Tourism Study of 100,000 gay

and lesbian travelers conducted

by Community Marketing, Inc.,

Philadelphia ranked as the 9th

most visited U.S. destination

for gay and lesbian travelers. In

Welcome to the Gayborhood by Michelle Blash

creating driving routes,

lists of attractions, lists of accommoda-

tions, transportation, and tours based on

the movie and books, allowing visitors to

fully enjoy the locations they saw in

theaters or read in the comfort of their

homes.

With the buzz generated from

each release of Lord of the Rings trilogy,

New Zealand gained an opportunity to

market itself to people world-wide who

may never have considered visiting the

country before. This is just one example

among many of how pop-culture can

give a region a boost in tourism.

“While walking

around the

Gayborhood,

one can see

street signs

underlined in

rainbow

colors.”

Michelle Blash is a Philadelphian. Her career goal is to one day become a profes-sor that will inspire college students to go after their dreams.

Amanda Dinan is a Tourism and Hospi-tality Manage-ment major and works in the Banquets Depart-ment at the Double-tree Philadelphia in Center City. She hopes to find an in-ternship in the Ban-quet or Sales Depart-ment of a hotel.

March 2011 6 Volume 17 Issue 3

T H E C L A S S I F E D

Tourism and Hospitality

Internships

Customer Service and Hospitality and Tourism Intern– Eurostars Grand Marina/Hotel (Barcelona, Spain)

Hospitality Intern Program – Hershey Resorts (Hershey, PA)

Food and Beverage Management Intern – Biltmore (Ashville, NC)

Marketing and Operations Intern– Lake Austin Spa Resort (Austin, TX)

Market Coordinator Intern – Splendia LLC (Miami, FL)

Jobs

Suites Supervisor – Levy Restaurants (Louisville, KY)

Sales Executive — Westin Hotels (Rome, Italy)

Volunteering

Shelter, Food, and Health – Marriot Hotels (Various Locations, USA)

* Visit STHM.Experience.com for many more opportunities within tourism and hospitality.

Sport and Recreation

Internships

Brewers Community Foundation Clerical Intern– Milwaukee Brewers Baseball Club (Milwaukee, WI)

Sponsorship Intern– Ultimate Fighting Championship (Las Vegas, NV)

Internship Available in All Departments– AEG (Los Angeles, CA)

Video Production Intern– Kansas City Chiefs (Kansas City, MO)

Marketing Intern– Cincinnati Reds (Cincinnati, OH)

Jobs

Corporate Sales and Service Coordinator – Oakland Athletics (San Diego, CA)

Staff Accountant – Ladies Professional Golf (Daytona Beach, FL)

Volunteering

Eastern Pennsylvania Youth Soccer Association (EPYSA) – (Plymouth Meeting, PA)

* Visit TeamWorkOnline.com for many more opportunities within sports and live events.

& Thank you to our Sponsors

March 2011 7 Volume 17 Issue 3

C. Bradon– President

C. Lews-Founder & Advisor

United Alterations Inc.

Cleaning & Pressing

Alterations of Every Description Since

1941

Buster-Manager

2303 N. Broad St.

Philadelphia, PA 19132

215-229-7760

Challenge Level: Medium Challenge Level: Hard

Be the first to complete both Sudoku Puzzles correctly and win a $5 gift card to

Starbucks! Email answers to newslettercommitteespring2011@gmail.com

March 2011 8 Volume 17 Issue 3

CONTACT US

Montague and Associates

http://sthmseniorseminar.com/2011/spring/

Visit us on Facebook:

http://www.facebook.com/pages/STHM-

Spring-2011-Senior-

Seminar/200794206603088

And Tweet us on Twitter!

http://twitter.com/STHMSpring2011

president Darrell Redman

vice president Cory Kling

marketing Chair: Jasmine Cabral

Tim Kane

Lauren Trevorah

Justin Pajic

Global awareness Chair: Kelsey Stein

Evan Trenkner

Neal Cook

alumni panel/

volunteering Chair: Tong Vo

Ryan Wilson

Brittany Rogers

project Chair: Taryn Nichols

Cory Kling

Courtney Riches

Nate Fletcher

Otis Massey

budget Chair: Bentley Flanary

Susan Berry

fundraising/

sponsorship Chair: Colin Johnson

Charissa Fiorelli

Nick Capresecco

Gordon Riley

Jon Kerzetski

Nicole Little

human resources Chair: Ryan Straus

Megan Kita

Laura Grashof

newsletter Chair: Julie DiCarlo

Randy Johnson

Masha Manojlovich

Hank Conicelli Brian Osborne

Thu Nguyen

website Chair: Philip Jacobs

Taraya Alston

Esther Choi

Justin Myers

president Samantha Turzanski

vice president Joe Stoll

marketing Chair: Chelsea Brooks

Joe Stoll

Sara Firman

Dave Giblin

global awareness Chair: Jason Harper

Michael Leszczyhski

Megan Byers

alumni panel/

volunteering Chair: Donald Myers

Craig McAnany

Rosemarie Pohl

project Chair: Amanda Dinan

Regina Smith

Jeff Valli

Greg Javardian

Chelsea Feeser

budget Chair: Najada Merdani

Michael Mychack

fundraising/

sponsorship Chair: Curtis Phair

Seung Yeon (Sara) Han

Jake Segal

Trish Silvestri

Michelle Blash

human resources Chair: Mehrnoosh Dabiri

LaiSze (Ada) Tang

Matthew Rodriguez

newsletter Chair: Jasmine Dottin

Tyler Hayes

Justin Bukovec

Tim Swierczek

Sydney Rubin

website Chair: Steve Danno

Elizabeth Ewell

Melanie Henderson

Section 1 Section 2