iDear Advertising Decision Maker,

Archery retailers are the lifeblood of our industry. Each year, they introduce thousands of new shooters to archery, help

returning customers select new equipment, and tirelessly promote our sports in their communities.

To succeed in the archery industry, you need to reach these hard-working retailers. And there’s no better way to do that

than through Inside Archery.

Inside Archery is the most read and trusted trade magazine in the archery industry. Archery industry leaders and buyers all

rely on Inside Archery. Readers continually praise Inside Archery for its insightful product information, trend analysis, dealer

education, and business advice.

In addition, Inside Archery is continually strengthening its online presence through the website insidearchery.com,

which features regularly updated and informative content from our staff and the industry’s most respected freelance

writers. Our website is yet another way for your products to get even more exposure.

Readers can also access Inside Archery on their mobile

devices thanks to the convenient Inside Archery digital

app. That means that Inside Archery—and your adver-

tising message—will be incredibly accessible in 2016.

The app also gives you more ways to engage with your

target audience by allowing you to link your website and

social media page, or embed videos from your ad within the

Inside Archery app.

Inside Archery is the trade magazine you need to push your

message and your products into stores and distributor warehouses

nationwide. We’re publishing 10 issues in 2016, so we’ll be covering the

archery scene like no one else and delivering your message with continuing,

timely impact. That gives you more opportunities to increase the strength of your

brand and allows us to include more of the product information that our readers demand.

When you advertise in Inside Archery, you know that your message is reaching the right audience.

Inside Archery is BPA audited, and there are currently over 15,000 verified and audited readers.

At Zebra Publishing, we believe in the strength of the archery industry and the impact of Inside Archery. So please give us

a call, and let’s discuss how we can help you succeed.

From the Zebra team, we wish you a very prosperous 2016.

Warmest personal regards,

Sherry Krenz

Founder & Publisher b

• • • • • • • • • • •

z insidearchery.com

Phone: 877-499-9988, x115 • Email: lauren@zebrapub.comz

What Can the App Do For Your Print Ad?

Automatically link your print ad to your website.

Embed audio/video links into your print ad.

Allow readers to easily and quickly share/stream textand images from your print ad through social media.

What That Means for You!

Drive traffic to your online presence.

Make your print ad more interactive and memorable.

Readers use your print ad to become promotersfor your brand online.

Automatically link

your print ad to

your website.

Include up to five direct links:

website, video/youtube,

Facebook, Twitter,

online store.

Allow readers to easily

and quickly share text

and images from your

print ad through their

social media.

Link audio

or video into

your print ad.

AVAILABLE IN ALL FORMATS

I App

z insidearchery.com

EDITORIAL HIGHLIGHTS SUBJECT TO CHANGE

JANUARY 2016 Space Close: 11/10/15 • Mail Date: 12/08/15

n ATA Show Issue n Plan Your ATA Show n Business Advice From Archery Industry Leaders n Inside Retailing: Budget Planning for ATA n Dealer School: Setting ATA Goalsn Online Exclusive: Daily ATA Show Coverage

MARCH 2016 Space Close: 01/28/16 • Mail Date: 02/23/16

n Recap ATA Show n Talk of the Show n Inside Retailing: Analyzing and Remedying your Show Approach n Dealer School: Post-Show Decisionsn Online Exclusive: Latest Cutting Edge Products APRIL 2016 Space Close: 02/25/16 • Mail Date: 03/22/16

n Kinsey’s Dealer Show Review n Compound Bows Pushing the Envelope n Arrows Flying Faster and Truer n Inside Retailing: Capitalize on Speakers (Traveling Pro Staff) n Dealer School: Cashing In on Turkey & Bowfishing Seasonn Online Exclusive: Kids and Archery

MAY 2016 Space Close: 03/24/16 • Mail Date: 04/19/16

n Growing Business: Food Plots/Minerals for Deer n 2016’s Killer Crossbows n Seeing Clearly with New Sights n Inside Retailing: How to Promote Spring Sports n Dealer School: Coexisting with Chain Storesn Online Exclusive: Hottest Bowfishing Gear

JUNE 2016 Space Close: 04/28/16 • Mail Date: 05/24/16

n Best Picks for Hunting Releases n Trendsetting New Arrow Rests n Remarkable Crossbow Accessories n Inside Retailing: How to Profit from Bow-Tuning Service n Dealer School: Making Use of Distributorsn Online Exclusive: 3-D Gear

JULY 2016 Space Close: 05/25/16 • Mail Date: 06/21/16

n Which Scouting Cameras are the Best n Great Compound Accessories n The Finest new Broadheads n Inside Retailing: Keeping “Regular” Customers Loyal n Dealer School: Riding the Crossbow Waven Online Exclusive: The Benefits of Competitive Archery

AUGUST 2016 Space Close: 06/22/16 • Mail Date: 07/19/16

n Making Social Media Benefit Your Business n Game-Attracting Calls, Scents & Decoysn Inside Retailing: Is Bigger Always Better for Archery Stores? n Dealer School: Maximize Profits in your Service Departmentn Online Exclusive: Archery Themed Books Reviewed

SEPTEMBER 2016 Space Close: 07/28/16 • Mail Date: 08/23/16

n Using the Internet to Market your Shop n Gear for the Waiting Game: Treestands & Ground Blindsn Inside Retailing: How to Promote your Store During Bow Season n Dealer School: Succeed with Shooting Lanesn Online Exclusive: The Future of Bowhunting

NOVEMBER 2016 Space Close: 09/22/16 • Mail Date: 10/18/16

n How to Grow Your Business with Recreational Archery n How Important are Crossbows to Your Business? n Inside Retailing: Capitalize on Community Archery Programs n Dealer School: Effective Advertising Approachesn Online Exclusive: Expanding Business Online

DECEMBER 2016 Space Close: 10/20/16 • Mail Date: 11/15/16

n Early Release 2016 Bows! n Rio 2016 Boosting Business n Footwear & Clothing: A Good Fit for Your Store? n Inside Retailing: Insights into Inventory Planning n Dealer School: Attract Crowds with Special Events n Online Exclusive: Looking to the New Year

EDITORIALHIGHLIGHTSRATE CARD #19, EFFECTIVE JANUARY 2016 ISSUEI

z insidearchery.com

IThe Face of Archery Since 1998RATE CARD #19 • EFFECTIVE JANUARY 2016 ISSUE

Contact Our Sales Team Today!Sherry Krenz - Founder & Publisher

(877) 499-9988 x112 • sherry@zebrapub.com

Travis Reginek - Associate Publisher

(877) 499-9988 x152 • travis@zebrapub.com

Pat Boyle - Account Executive

(877) 499-9988 x153 • pat@zebrapub.com

Jennifer Krueger - Account Executive

(877) 499-9988 x115 • JKrueger@zebrapub.com

Evelyn Vaughn - Publisher’s Assistant

(877) 499-9988 x113 • evelyn@zebrapub.com–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

• 2016 PUBLISHING SCHEDULE •––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– ISSUE AD SPACE CLOSE AD MATERIALS MAIL DATE–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

JANUARY 2016 11/10/15 11/16/15 12/08/15–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

MARCH 2016 01/28/16 02/03/16 02/23/16–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

APRIL 2016 02/25/16 03/02/16 03/22/16–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

MAY 2016 03/24/16 03/30/16 04/19/16–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

JUNE 2016 04/28/16 05/04/16 05/24/16–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

JULY 2016 05/25/16 06/01/16 06/21/16–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

AUGUST 2016 06/22/16 06/28/16 07/19/16–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

SEPTEMBER 2016 07/28/16 08/03/16 08/23/16–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

NOVEMBER 2016 09/22/16 09/28/16 10/18/16–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

DECEMBER 2016 10/20/16 10/26/16 11/15/16–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

See Terms and Conditions at insidearchery.com/pdf/atac.pdf

ALL DATES SUBJECT TO CHANGE

2-COLOR ADS: ADD 12% TO BLACK & WHITE RATES

• 2016 ADVERTISING RATES •FULL COLOR

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

AD SIZE 1X 5X 10X––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

2-Page Spread $6,278 $5,507 $4,831––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Full Page $3,491 $3,062 $2,686––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

2/3 Page $3,002 $2,633 $2,310––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1/2 Page $2,581 $2,264 $1,986––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1/3 Page $2,220 $1,946 $1,708––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1/4 Page $1,909 $1,673 $1,469––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1/6 Page $1,641 $1,438 $1,262––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

PREMIUM POSITION––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Cover 4 $5,026 $4,409 $3,868––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Covers 2 & 3 $4,570 $4,009 $3,516––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

MARKETPLACE––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1/6 Page $639 $560 $491––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1/8 Page $549 $482 $423––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1/12 Page $473 $414 $364––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Column Inch $406 $356 $312––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

AD SIZE 1X 5X 10X––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Full Page $2,483 $2,179 $1,911––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

2/3 Page $2,135 $1,873 $1,643––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1/2 Page $1,836 $1,611 $1,413––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1/3 Page $1,578 $1,385 $1,215––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1/4 Page $1,356 $1,190 $1,045––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1/6 Page $1,166 $1,023 $899––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

MARKETPLACE––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1/6 Page $548 $480 $422––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1/8 Page $472 $413 $363––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

1/12 Page $405 $355 $311––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Column Inch $348 $305 $268––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

BLACK & WHITE

FREE BONUS! Inside Archery ads for 2016 include all the features for the new Inside Archery app

and digital edition at no additional cost, including links to the following: website, Facebook,Twitter, YouTube/video, and online store.

z insidearchery.com

Mechanical Requirements:–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––Finished Publication Size: 8-1/8" x 10-3/4"–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––Full Page Trim Size: 8-1/8" x 10-3/4"–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––Full Page Size with Bleed Area: 8-3/8" x 11"–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––2-Page Spread Trim Size: 16-1/4" x 10-3/4"–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––2-Page Spread Size with Bleed Area: 16-1/2" x 11"–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––n Live area must be at least 3/8" in from trim on all sides.n Bleeds must be at least 1/8" out from trim on all sides.n Printing process: Heat-Set Web.n Binding: Perfect Bound.

Ad Submission Requirements:Ads must be sent in digital format subject to the guidelines on this page, and the ad materials deadlines provided. Zebra Publishing Inc. (ZPI), producers of Inside Archery, Bowhunt America, and the ATA Show Guide and Membership Directory, will not be responsible for any errors if said guidelines and/or deadlines are not met. Digital ads which do not conform to these specifications will incur additional graphic design charges required to make format corrections. Design and production charges will be billed at $120 per hour, with a minimum half-hour charge of $60.

n All ads must be received in a PDF file format. PDF files must adhere to webpress printing standards. PDFs should be created for 150 line-screen (300 DPI), contain only CMYK images and colors, have all fonts embedded, and include bleeds and crop marks based on our size specifications.

n All digital ads should be accompanied by a digital or hard copy proof. If digital, please submit an image file of your ad (JPEG, TIF, etc.). If hard copy, printer-approved color proofs are recommended. If sending files electronically via email or FTP, you must still provide a separate digital or hard copy proof. ZPI will not be responsible for any inaccuracies due to disk/file errors without a proof to compare against.

n While we MAY be able to accept ads in other formats and/or created on other software programs and /or other operating systems, exact digital and /or color conversion cannot be guaranteed, and additional charges will be incurred for file conversion.

n Any ad received as hard copy only (i.e. inkjet output, laser output, xerox copy, fax, etc.) will incur additonal costs if ZPI is able to convert it to digital format. If converted, ZPI will not be responsible for reproduction inaccuracies.

n Ad sizes and bleeds must fit the advertising specifications provided. ZPI cannot guarantee exact display size and /or cropping if the require d sizes are not provided.

n Files can be sent on CD/DVD, via email (stephen@zebrapub.com) or by using our FTP site (please call your account executive for specific upload information).

Although ZPI will work diligently to correct your ads, if not in accordance with the specifications or deadlines provided, ZPI is not responsible for any errors or discrepancies. Additional charges for any corrections will be added to your invoice as noted above. If you have any other questions on submitting digital ads, please call our production department at (877) 499-9988, extension 117.

See Terms and Conditions at insidearchery.com/pdf/atac.pdf

Full Page8.375” x 11”

(AD SIZE INCLUDES BLEED)

1/6 Horizontal4.75” x 2.25”

1/2 Vertical4.75” x 7.5”

1/4Column

2.25”x 7.5”

1/122.25”

x 2.25”

2/3 Vertical4.75” x 10”

1/3Vertical

2.25”x 10”

1/2Column3.5” x 10”

1/4 Vertical3.5” x 4.75”1/4 Horizontal

4.75” x 3.5”

1/8Vertical

2.25”x 3.5”

1/4 Flat7.25” x 2.25”

1/3 Flat7.25” x 3.5”

1/12 Flat 4.75” x 1”

1/3 Square4.75” x 4.75”

1/6Vertical

2.25”x 4.75”

1/2 Page Spread16.5” x 5.5”

(AD SIZE INCLUDES BLEED)

1/2 Horizontal7.25” x 4.75”

Col. In.2.25”x 1”

Dimensions listedare Width x Height

Specifications are compatible

with all ZPI titles produced,

including Bowhunt America,

Inside Archery, and the 2016

ATA Show Guide and Mem-

bership Directory. Dimensions

listed are width by height.

Full Page8.375” x 11”

(AD SIZE INCLUDES BLEED)

1/6 Horizontal4.75” x 2.25”

1/2 Vertical4.75” x 7.5”

1/4Column

2.25”x 7.5”

1/122.25”

x 2.25”

2/3 Vertical4.75” x 10”

1/3Vertical

2.25”x 10”

1/2Column3.5” x 10”

1/4 Vertical3.5” x 4.75”1/4 Horizontal

4.75” x 3.5”

1/8Vertical

2.25”x 3.5”

1/4 Flat7.25” x 2.25”

1/3 Flat7.25” x 3.5”

1/12 Flat 4.75” x 1”

1/3 Square4.75” x 4.75”

1/6Vertical

2.25”x 4.75”

1/2 Page Spread16.5” x 5.5”

(AD SIZE INCLUDES BLEED)

1/2 Horizontal7.25” x 4.75”

Col. In.2.25”x 1”

Dimensions listedare Width x Height

Print Advertising Specificationsi b Show Guide

& Membership Directory zZebra Publishing Inc.was founded in 1998by Bill & Sherry Krenz

z insidearchery.com