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Oracle SOA Suite, the Most Capable Tool for Every Possible Integration Challenge v

Simone Geib, Sr. Principal Product Manager, Oracle Mark Simpson, Consultancy Director, Griffiths Waite

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13 3

Speakers

• Senior Principal Product Manager at Oracle – Engineering team

• Based in Redwood Shores, California

• In charge of BPEL PM, SOA JDeveloper, Mappers/Translations and WebLogic Integration

• With Oracle since 2008 through BEA acquisition

• Twitter: @SOASimone | email: [email protected]

• Blog: http://blogs.oracle.com/soa

• Consultancy Director, Griffiths Waite

• Based in Birmingham, UK

• With Griffiths Waite since 1998

• Oracle ACE Director for SOA

• SOA Community Award Winner 2009, 2010, 2011

• Twitter: @mark_gw | email: [email protected]

Simone Geib

Mark Simpson

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http://blogs.oracle.com/soa�

mailto:[email protected]�


Oracle Fusion Middleware Business Innovation Platform

User Engagement

Identity Management

Business Process

Management Content

Management Business

Intelligence

Service Integration Data Integration

Development Tools

Cloud Application Foundation

Enterprise Management

Web Social Mobile


“For the next 10 years, Application and Data Integration capabilities will be the most important Value-Add of the IT Organization”

A CIO’s Perspective

F100 Retail CIO


Transactions Enterprise Integration

B2B

APIs

Events Data

Services

Processes

Need a strategic integration architecture

How to address the growing number of touch points & reduce complexity?

On-premise Applications Siebel, PeopleSoft, JDE, SAP…

Devices and Sensors RFID, Smart Meter, Location-based

Cloud Applications Taleo, RightNow, Fusion CRM, 3rd Party

Business Process Outsourcing Non-core competencies

Mobile Clients Tablets, Smart Phones


Oracle SOA Suite

Oracle SOA simplifies connectivity of applications across cloud, mobile, and on-premise environments

– The only complete SOA platform

– Unified and consistent tooling for development but also management & monitoring

– Standards-based to integrate with your existing IT investments, lowering your upfront costs

– Not just systems but also people – human workflow and business rules

– Complete visibility into enterprise-wide implementations

Strategic Integration Architecture

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13 8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 8

Guidance & Governance

Management & Security

Enterprise Manager

Enterprise Gateway

SOA Management Pack

Web Services Manager

Foundation Pack Enterprise Repository Accelerators

Guidance, Governance, Management & Security


Oracle is a Gartner Magic Quadrant Leader in application infrastructure

These graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner “Magic Quadrant for Application Infrastructure for Systematic Application Integration Projects” by Jess Thompson, Yefim V. Natis, Massimo Pezzini, Daniel Sholler, Ross Altman, Kimihiko Iijima , June 2012. http://www.gartner.com/reprints/oracle?id=1-1B1W7CR&ct=120625&st=sb

Gartner “Magic Quadrant for Application Infrastructure for Systematic SOA Infrastructure Projects” by Massimo Pezzini, Yefim V. Natis, Jess Thompson, Daniel Sholler, Ross Altman, Kimihiko Iijima, June 2012 http://www.gartner.com/reprints/oracle?id=1-1AZW1P3&ct=120621&st=sb

Gartner “Magic Quadrant for Application Infrastructure for Systematic SOA Application Projects” by Yefim V. Natis, Massimo Pezzini, Jess Thompson, Daniel Sholler, Ross Altman, Kimihiko Iijima , June 2012 http://www.gartner.com/technology/reprints.do?id=1-1AZW1P6&ct=120621&st=sb

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http://www.gartner.com/reprints/oracle?id=1-1B1W7CR&ct=120625&st=sb�

http://www.gartner.com/reprints/oracle?id=1-1AZW1P3&ct=120621&st=sb�

http://www.gartner.com/reprints/oracle?id=1-1AZW1P3&ct=120621&st=sb�

http://www.gartner.com/technology/reprints.do?id=1-1AZW1P6&ct=120621&st=sb�

http://www.gartner.com/technology/reprints.do?id=1-1AZW1P6&ct=120621&st=sb�


Speed Time-to-Integration

Unique “Integration Workbench” to facilitate Architect/Developer Collaboration and guide best-practice Integration Architecture (canonical services-based)

JDeveloper

Fully integrated JDeveloper environment = highly productive developer environment

Apps Adapters

Best Oracle Applications Adapters and Industry-specific Wizards Built by the application team itself

Apps Content

Applications content pre-harvested in Oracle Enterprise Repository (e.g. Fusion Apps)

Integration Workbench (Foundation Pack)


SOA Infrastructure

optimized with In-Memory Caching Technology

Maximum Availability Design with Optimization for Oracle RAC Database

Exa*

8 times better performance and out of the box Maximum Availability with Exa* Engineered Systems

Policy-driven Security

End-to-end security with Policy Gateway, Integration with Oracle Identity Suite and Oracle Enterprise Gateway

Oracle Service Bus with Coherence

Proven @ Scale & Highly Reliable Integration Infrastructure

Active Gridlink for Oracle RAC

Ensure Scalability, Reliability & Security


Deployed at 1,000’s of

customers since 2006 BPEL 2.0 engine is the

single most deployed orchestration product

Carries millions of transactions every day

Persistence layer optimized over the years with direct assistance from the database team

Leverages the latest database advances (GridLink, RAC, partitions, etc.)

Integration is not just about systems

People are part of your processes

Systems and people should be handled by the same product.

ERP systems expose XA interfaces

Core business transactions cannot be duplicated or lost

Oracle BPEL engine supports transactions when systems expose them

Handles all patterns

Industry-leading orchestration & workflow engines Deployed at 1,000’s of customers & inside all Fusion Apps

Tuned for the highest volumes

Not just systems but people

Transactional support on par to none


Integrated SOA

Infrastructure provides for “end to end instance tracking” across the entire stack

SOA Mgmt. Pack provides Monitoring capabilities for Business Transactions

Significantly richer BAM, unified with OEP and seamlessly integrated with BI

Pre-built Industry-specific Management Dashboards

All-in-one Mgmt. Console

20/20 Vision to Manage & Operate Integrations Deliver Greater Visibility

Integration Dashboard (Healthcare)

New Business Activity Monitoring

Business Transaction Mgmt


Desktop Web Cloud

Mobile Enablement Add a new channel to integration

MAINFRAME

Sales HR Marketing Shipping R&D

SERVICE VIRTUALIZATION & MEDIATION

Mobile


“Integration Everywhere”

OnStar SOA Suite BPEL, Rules &

WSIF for SMS messaging

Choice Hotels SOA Suite Service-enable 25

year old reservation system

Sabre Oracle Enterprise

Repository Developer Community

Management for APIs

SFpark Oracle Service Bus Data collection and

message protocol conversation

Integration Everywhere – Mobile New Use Cases


MAINFRAME

Sales HR Marketing Shipping R&D


Accidental SOA Cloud Architecture Ad-hoc integration bypasses IT standards (security, monitoring, SLA’s, etc.)

PaaS IaaS SaaS

SaaS Logistics

SaaS CRM

Bypass On-premise

IT


MAINFRAME

Sales Marketing


Comprehensive integration: on-premise & cloud


“Integration Everywhere” Logitech SOA Suite E-Business

Suite to SFDC

CoreLogic AIA PIP CRM OD to E-

Business Suite

Crocs SOA Suite, AIA

FP JDE to

Demandware

Clorox SOA Suite SAP to Nistevo

Transportation Mgmt. (IBM)

Integration Everywhere – Cloud Apps New Use Cases


SOA Suite makes full use of Exa engineered stack: • Socket Direct Protocol (SDP) over InfiniBand (IB) for JDBC and Network

Channels • Exalogic Optimized Self Tuning Thread Pool • Scatter/Gatter I/O • Cluster one-way multi-channel RMI with lazy de-serialization • Active Grid Link, SQLNet over InfiniBand (SDP)

SOA Suite has been optimized for Exalogic: • XML Processing: SDOM shallow copy (2x), XSLT multi-threading (6x) • Instance state cached in Coherence (DB CPU: up to 40% lower, ART: up to

20% lower) • Audit data batched • Working directory for file adapter on Flash Drive • Large heap leveraged for large docs (B2B, OSB) • Virtual Assembly Builder Templates for easy provisioning from Cloud Control,

etc.

SOA on Exalogic


2,614 2,672

0

500

1,000

1,500

2,000

2,500

3,000

Txns Processed / Sec

SOA Performance – Exalogic Virtual vs. Physical

Exalogic Physical (1 Node)

Exalogic Virtual (1 Node)

3x Throughput gains 2x better response time

SOA on Exalogic Optimization continues

Configuration COTS Exalogic (X3-2) EL Release Non- EL 2.0.0

FMW Release 11.1.1.6.0 Platform OEL 5.6 Exalogic Optimizations Not Enabled Enabled

Hardware 2 x Intel Xeon E5-2690 0@ 2.90GHz, 2 Sockets/8 cores

Configuration Baseline Exalogic EL Release 2.0.0 2.0.1 FMW Release 11.1.1.6.0 Platform OEL 5.6 (Physical) OVM 3.0.3 Network IB Connected Mode Exalogic Optimizations Enabled

Application Tier 6 Weblogic Servers (WLS)

6 WLS on 6 VMs w/ 4 CPUs each

Hardware Intel Xeon X5670 @ 2.93 GHz, 2 Sockets, 6 cores each


Looking at Big Data? What about Fast Data? Get Ahead of the Curve with Oracle Event Processing

Big Data minutes

His

toric

al d

epth

: dee

p

Example: analysis of traffic patterns and congestion times for urban planning

ms

Fast Data

His

toric

al

dept

h:

shal

low

Example: monitoring of traffic cameras to ensure given license plate not in use on multiple vehicles Add “depth” to your fast data by merging

output of MapReduce to stream processing

24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle internal

OEP on Exalogic

http://www.oracle.com/technetwork/middleware/complex-event-processing/overview/cepexalogicwhitepaperfinal-498043.pdf

http://www.oracle.com/technetwork/middleware/complex-event-processing/overview/cepexalogicwhitepaperfinal-498043.pdf�



www.griffiths-waite.co.uk

SOA Suite Case Study Motability Operations Mark Simpson – Consultancy Director


> 18 years Oracle development and architecture experience

> 1st UK Oracle ACE Director for SOA > 1st BPEL project 2005, 1st BAM 2006 > Regular Speaker

– UKOUG Conference – 9th Year – Butler Group (Ovum) Master classes – Gartner, IDC – Oracle Open World x 3yrs – SOA Symposium

> Oracle SOA Community – Award Winner 2009, 2010 and 2011

Your Speaker – Mark Simpson

Consultancy Director Griffiths Waite

Global Fusion Middleware Innovation Award with Motability Operations

www.griffiths-waite.co.uk www.griffiths-waite.co.uk

> Not-for-profit company > Operates the UK’s leading car leasing scheme for disabled people. > Offers cars, powered wheelchairs and scooters. > Customers exchange their UK government funded allowance for a worry-

free motoring package that includes: > Car, powered wheelchair or scooter > Insurance > Servicing > Tyres > Breakdown assistance > Adaptations and wheelchair accessible vehicles are also available

> Largest fleet operator in the UK and biggest supplier of used cars to car dealerships

> Dealer Network of over 8,000 – with 4,500 remarketing dealers

Motability Operations

http://www.motabilityoperations.co.uk/Pages/Home.aspx�


Motability Scheme Objectives

£ Mobility Allowance

Owned by 4 Shareholding Banks

Funding from Financial markets

Customer service & Lease Mgnt.

Provision of cars, and in-life

lease package

Grants

Customers

Supplier Contracts

Resale of used vehicles

Motability Operationsmanages the

Motability Car Scheme

Charity oversees & monitors

Manufacturers & Dealers

InsuranceRoadsideTyres

Windscreens

Suppliers

Long Term Scheme

Agreement

£ Mobility Allowance

Owned by 4 Shareholding Banks

Funding from Financial markets

Customer service & Lease Mgnt.

Provision of cars, and in-life

lease package

Grants

Customers

Supplier Contracts

Resale of used vehicles

Motability Operationsmanages the

Motability Car Scheme





Windscreens

Suppliers



Windscreens

Suppliers

Long Term Scheme

Agreement Resale of Contract End Vehicles


> To support 50% increase of stock levels over the next 3 years and known peaks in volumes > Implementation of a remarketing business process and supporting rules that is flexible to change as

the stock levels, market performance and site traffic changes. > Move from historical and manual daily sales reports to real-time reporting and visibility of individual

vehicles in the remarketing process, enhancing insight of sales performance > To facilitate the integration of a best in class E-Commerce website that would be integrated directly

into the remarketing business process

SOA Solution Drivers

> To fit in with the EA strategy and ongoing refresh of legacy IT systems

> Definition of a business focused framework of services that can adapt as the business model evolves

> To support more innovative marketing of vehicles to new channels including b2b and b2c.


SOA Principle : Separate Services and UI from Process Business Change

Service Oriented

Architecture

Business Process

Management

Business Process Change

IT Assets

Reusable, Standard Services

Standard Integration of Services

Business Processes

Services Services Services Services

Decision Service

Business Service

Business Service

Business Service

Services

Business Service

IT Assets Trading Partners Legacy Systems Web Sites Databases Core Applications

Business Requirements

Better Information

insight

Support Business Requirements

Faster

Efficient Delivery Of

New Services

Automation of Existing

Processes

Accountability Reduce Cost New Channels Visibility New Services

Customer Service Shareholder Value Governance Business Drivers

User Interface

Business User Portal


Business Services Framework

Sales Cascade Process

Business Services & Events e.g. Publish Vehicle, Sales Notification,

Delivery Date Change Available Credit etc.

Mfldirect2 E-Commerce Other Channel

Other Channel

Current Systems

Changing Business Rules, Altering Business Process, Auditing, Operations Management etc.

Enterprise

Email Alerting

VRM Support

VRM Sales

Goldmine

Business Obj

Business Scope Overview


Vehicle Sales Cascade Process

CDD -7 -8 -9 -6 -5 -3 -4 -2 -1 1 2 3 4 6 5 CALENDAR DAYS WORKING DAYS

-10 -13 -12 -11 -14

Preview

Exclusive

Imminent

Dealer Forecourt


Logical Architecture


> Decoupled from Business Process, which is implemented in SOA

> Connectors provided in EP format > Concentrate on E-Commerce Functionality:-

Promotions, Discounts, Behaviour / a2b testing

E-Commerce Front End – Elastic Path


> Real-Time Business Metrics, enable immediate actions and rule changes

> Stock Levels and Sales Performance > Dictating Remarketing Tactics > Driving Operational Efficiency > Ability for finely grained metrics

Oracle BAM Dashboards


> Accelerated publishing times to site from 15 minutes to an immediate upload > A record number of 706 cars were sold on the first day > Within the first week of launch, they sold 3,100 vehicles, which far surpassed their

average weekly number of 2,000-2,500 vehicles > Shift of a good number of percentage points to Online Sales (51% + x%) > Achieved end-to-end monitoring of each individual car through the remarketing process > Enabled Business Driven change of strategy through Peak period

“With Oracle SOA Suite, Oracle WebLogic Server and Oracle Business Activity Monitoring,

we have vastly improved the visibility and traceability of our used cars as they travel through the remarketing cycle.

We now have a flexible and sustainable platform for future growth.” Stephen Curry, Solution Architect

SOA Success – Fusion Middleware Global Innovation Award 2012


Thank You – Any Questions Q A &

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 38

Summary

Complete, unified, standards-based integration suite

Strategic integration platform across all environments and channels: on-premise, cloud and mobile

As you get started with Big Data – think of Fast Data

Trusted and proven by the most demanding customers, such as Motability Operations

39 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

Do you know where to go for information on Oracle SOA Suite?

• Oracle-internal product page: http://soa.us.oracle.com

• Product page (owned by PM): http://bit.ly/soaotn Downloads, link to doc library, list of new features, whitepapers, etc.

• Advanced Oracle SOA Suite (owned by PM): http://bit.ly/advancedsoasuite

• All other downloads: http://edelivery.oracle.com

Facebook facebook.com/OracleSOA

Oracle’s SOA blog blogs.oracle.com/SOA

Twitter @OracleSOA #oraclesoa @demed @soasimone @ayers_dl, @vikasaatoracle etc.

http://soa.us.oracle.com/�

http://bit.ly/soaotn�

http://edelivery.oracle.com/�

40 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Oracle Confidential – Subject to change - intended for information

purposes only, and may not be incorporated into any contract.

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