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First levelSecond level Third levelLike Never Before with SAP Cloud for Sales

April 2014New Cloud Marketing Programs for SAP Partners

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2For internal SAP and partner use only

Agenda

SAP RUN Like Never Before with Cloud for Sales

SAP Cloud Content: Ready-to-go Campaigns Partner Web Feed Content

Questions and Answers

The ProgramSAP RUN Like Never Before with Partners

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4For internal SAP and partner use only

New Campaigns

SAP RUN Like Never Before Program 2014

SAP BusinessAll-in-One RDS

SAP Real-Time Data Platform

SAP Business Intelligence NNN

SAP Business Suite on HANA

SAP 360 Customer

SAP Rapid Deployment Solutions

SAP Afaria

SAP Mobile (Lines of Business)

SAP Business One on HANA

SAP Cloud for Sales

Ready to RUN for SAP Partners via Marketing Service Bureaus or SAP Virtual Agency:

SAP Business One (v9) Solutions for Big Data

from SAP

Coming Soon

SAP Cloud for Human Resources Predictive Analytics SAP BPC

Hybris Syclo SAP BCM

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 5For internal SAP and partner use only

SAP RUN Like Never BeforeCampaign Concept (Example: RLNB Business Suite on HANA)

Business ‘Pain Point’ orLine of Business set

email; DM postcard; banners in 3 formats – images and copy

x 4 pain points

Web PagesLanding; Registration and

Thank You

Event KitPoster; banner; online and offline invites

Industriesimages and copy

x 5 industries

Offers x 3Implementation

Guide

Teleguide

Social Media Kit

Modular approach:• Ready-to-go with Cloud for Sales and Cloud for HR content• Available for Co-Marketing or Partner-led use• 100% MDF reimbursement applies

Cloud for SalesSAP RUN Like Never Before with Partners

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7For internal SAP and partner use only

PROGRAM/THEME SAP Cloud for Sales Contacts Cheryl Hamer-Liles, Siegmar Beier

Objectives Demand generation, creating leads in Net New and Installed base

Market & Customer Segment

SME companies Revenue: €50 million to €500 million in revenue Employees: up to 1,000

Target Titles Key decision makers within sales : CSO, Sales VP, Sales Directors

Solution SAP Cloud for Sales

High-level Message • Optimize your sales performance with SAP.

Pain Points • Capturing new accounts• Increase sales effectiveness• Increase existing account penetration• Optimise lead generation• Reduce sales cycle time

Industry Segment Consumer Packaged Goods; Professional Services; Manufacturing; High Tech; Cross industry - generic

Tactics Online: eDM, flash bannersPrint: Direct MailOther: Social Media Kit, Telemarketing Guide, Event Kit (Invite, landing page, registration page, thank you page, posters)

Offers Seven Must Haves for Sales Effectiveness Guide CSO Insights 5 Challenges for Better Sales Infographic Rieber customer story – elevating sales and delighting customers

SAP RUN Like Never Before - SAP Cloud for SalesCampaign Summary

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8For internal SAP and partner use only

SAP RUN Like Never Before - SAP Cloud for Sales5 Business Pain Point versions

Example: “Optimize leads faster” version

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9For internal SAP and partner use only

SAP RUN Like Never Before - SAP Cloud for SalesCampaign focus – Business Pain Points & Headlines

Capturing new accountsOPEN new doors with enhanced sales tools

Increase sales effectiveness VIEW your customers more clearly

Increase existing account penetration EXPAND your customer base and grow your business

Optimise lead generation DRIVE leads faster

Reduce sales cycle time SPEED up your sales cycle

Generic SUPERCHARGE your sales team

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10For internal SAP and partner use only

SAP RUN Like Never Before - SAP Cloud for Sales5 Industry-specific versions

Example: Direct Mail Postcard – Professional Services version

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 11For internal SAP and partner use only

SAP RUN Like Never Before - SAP Cloud for SalesCampaign Focus: Industry images & headline

SUPERCHARGE your sales team to work smarter

Consumer Packaged Goods Professional Services Manufacturing High Tech Cross industry - generic

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12For internal SAP and partner use only

SAP RUN Like Never Before - SAP Cloud for SalesOnline Assets

Online (Co-Marketing via MSB) Online (Self-service via Virtual Agency)

Flash Banners (in different sizes)

Additional materials:• Telemarketing Guide, Social Media Kit

Landing Page, EDM

Co-branded, 100% MDF for all tactics • Partner-led “Light“ version, free of charge• 100% MDF for tactics eg TM

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 13For internal SAP and partner use only

SAP RUN Like Never Before - SAP Cloud for SalesPrint Assets

Event Kit Print AssetsPostcard:• Poster, Roll Up Banner

• Invitation templates (Print, Online)

• Co-branded• 100% MDF for all tactics

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14For internal SAP and partner use only

SAP RUN Like Never Before - SAP Cloud for Sales Campaign Offers

Offer 1. SAP Guide

7 Must haves to improve sales effectiveness.

Offer 3. Customer StoryCustomer Success:

Rieber Kitchen Company

‘’Elevating sales effectiveness and delighting customers with SAP.’’

Offer 2. CSO Insight

Infographic: 5 challenges

3 Campaign Offers +/or Partner can add an alternative offer

Additional Cloud ContentReady to go on SAP Virtual Agency

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 16For internal SAP and partner use only

SAP Cloud Campaigns on SAP Virtual Agency

Campaign Name Campaign Link

SuccessFactors HCM Suite https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000074

SuccessFactors HCM Event-in-a-Box https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2484

SuccessFactors Employee Central https://www.sapvirtualagency.com/orgs/Initiative.aspx?id=1000000115

SuccessFactors Recruiting https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000071

SuccessFactors Workforce Analytics https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000026

SuccessFactors Talent Solution https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000156

SuccessFactors Performance and Goals https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000158

SuccessFactors Learning https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000112

2013 Business ByDesign Manufacturing https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2408

2013 CRM upsell campaign with Cloud for Sales https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000046

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 17For internal SAP and partner use only

Campaign Name Campaign Link

2013 ProServ Best Practices Webinar Series Replay https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000110

2013 SAP ByD Profitability non-industry specific campaign

https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2420

2013 SAP ByDesign Competitive Campaign https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000023

2013 SAP GB Subsidiary Campaign https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2308

Behind the Numbers - ByD Analytics Campaign 2013 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000076

SAP Cloud for Sales Campaign 2013 https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=2434

SAP Cloud for Social Engagement 2013 Campaign https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000119

SAP Cross Cloud 2013 Campaign https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000119

Cloud Go Guides for Customers and Travel & Expenses https://www.sapvirtualagency.com/Orgs/Initiative.aspx?id=1000000176

Partner Web FeedCloud Content for Web Syndication

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 19For internal SAP and partner use only

What is SAP Partner Web Feed?

SAP Partner Web Feed is a FREE program designed to keep your website updated with the latest SAP Cloud content.

The SAP Partner Web Feed will help you: Bring fresh SAP Cloud content to your website automatically Generate leads through gated assets like: white papers, ROI calculators, videos, etc. Give prospects, customers, and employees fast access to the latest SAP Cloud product information and

resources

… with just an easy, one-time set up!

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 20For internal SAP and partner use only

Value Proposition and Benefits

SAP Partner Web Feed is a easy to use, valuable addition to your website.

Easy to set up Content is Search Engine Optimized Demand generation tool that will bring customers to

you website Content that updates automatically

Key Benefits – Lead generation: White paper and video assets turn

anonymous visitors into leads– Customized content: Your SAP Cloud content will

feature only the products you sell– Customer retention: Keep potential customers on

your website

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21For internal SAP and partner use only

Content Features

 Content Features Select from 16 product content options

SAP BusinessObjects BI OnDemand SAP BusinessObjects BI, Edge edition SAP Business One SAP Business All-in-One SAP Crystal solutions SAP Afaria SAP Lumira SAP Business Suite powered by HANA SAP Business ByDesign SAP Cloud for Customers SAP Cloud for Travel & Expense SAP Cloud for Social Engagement SuccessFactors HCM Suite SAP IQ SAP ASE SAP HANA SAP Business Planning and Consolidation – Coming April 27th

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 22For internal SAP and partner use only

Setting-up your SAP Partner Web Feed

Syndicating Content is as easy as 1 – 2 – 3!1. Create a blank web page on your site2. Insert just a few lines of syndication code into your site’s HTML3. Content syndicates immediately and automatically

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 23For internal SAP and partner use only

Manage your SAP Partner Web Feed

Program Management Features SharedVue technical assistance is available

anytime for help with implementation or best practices

Multiple implementation options to work with any kind of website

Tools to track page hits and visitor activity on your SAP Partner Web Feed pages

Start Syndicating Now:http://SAP.sharedvue.net/partner

© 2014 SAP AG or an SAP affiliate company. All rights reserved. For internal SAP and partner use only 24

Thank you

Contact information:

Siegmar BeierSAP Cloud MarketingPhone: +49 160 90821490Email: siegmar.beier@sap.com