innovative business strategies, tactics and tools for top advisors

22
Innovative Business Strategies, Tactics and Tools for TOP ADVISORS January 10, 2012 Webinar Equanicity Resources, All Rights Reserved, January 10, 2012

Upload: equanicity-resources

Post on 07-Nov-2014

912 views

Category:

Business


0 download

DESCRIPTION

www.equanicity.comBruce R. Wright, co-founder of Equanicity Resources presents a series of tactics and tools that will help you to get to the future ahead of everyone else.

TRANSCRIPT

Page 1: Innovative Business Strategies, Tactics and Tools for Top Advisors

Innovative Business Strategies, Tactics and Tools

for TOP ADVISORS

January 10, 2012Webinar

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 2: Innovative Business Strategies, Tactics and Tools for Top Advisors

When asked the secret to his success, Wayne Gretzky the

great hockey player, responded, “A good hockey player plays where the puck

is. A great hockey player plays where the puck is going

to be.”Equanicity Resources, All Rights Reserved, January 10, 2012

Page 3: Innovative Business Strategies, Tactics and Tools for Top Advisors

Peter Drucker,Business Consultant and Author

“The future belongs to those who create it.”

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 4: Innovative Business Strategies, Tactics and Tools for Top Advisors

It is unlikely that you will outthink the current

economy or your typical competitors by thinking,

reacting and behaving like MOST PEOPLE.

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 5: Innovative Business Strategies, Tactics and Tools for Top Advisors

Equanicity Resources, All Rights Reserved, January 10, 2012

As soon as you let average people know that you are

thinking and acting differently from them, you

will encounter RESISTANCE.

Page 6: Innovative Business Strategies, Tactics and Tools for Top Advisors

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 7: Innovative Business Strategies, Tactics and Tools for Top Advisors

Equanicity Resources, All Rights Reserved, January 10, 2012

Exceptional people ALWAYS encounter resistance from

people who think and act in average ways.

Page 8: Innovative Business Strategies, Tactics and Tools for Top Advisors

Innovation and competitive advantages begin with new AWARENESS or the vision to

either perceive something that is invisible to others or to see a new application for something

commonly perceived by others.

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 9: Innovative Business Strategies, Tactics and Tools for Top Advisors

Which will you choose?1. See what is now invisible to

almost everyone else.2. Create a new application for

something commonly available.3. Think and act very similarly to

just about everyone else and pretend that you are special or unique.

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 10: Innovative Business Strategies, Tactics and Tools for Top Advisors

Unique ProductsVs.

Uncommon Wisdom

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 11: Innovative Business Strategies, Tactics and Tools for Top Advisors

Equanicity Resources, All Rights Reserved, January 10, 2012

Uncommon wisdom has been commonly available (in writing) since the advent of

written language. The question is this:

Will you choose to be a conduit or will you surrender

that role to a competitor?

Page 12: Innovative Business Strategies, Tactics and Tools for Top Advisors

You do not have to be an original source. Discerning people will be very happy with you even if you are

merely an effective conduit.

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 13: Innovative Business Strategies, Tactics and Tools for Top Advisors

“Man’s mind, once stretched by a new idea, never regains it’s original

dimension.”Oliver Wendell Holmes

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 14: Innovative Business Strategies, Tactics and Tools for Top Advisors

Tactics

1. Stretch the imagination, the possibilities, the vision, the joy, the fulfillment and the sense of significance for all of your clients, prospects, referral sources, colleagues, readers, listeners, viewers, etc.

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 15: Innovative Business Strategies, Tactics and Tools for Top Advisors

Tactics (continued)

2. Clarity3. Kindness4. Listen more, sell less

Solve more, be more helpful

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 16: Innovative Business Strategies, Tactics and Tools for Top Advisors

Tactics (continued)

5. No Coercion6. No Force7. No Condescension8. Educate and Elevate

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 17: Innovative Business Strategies, Tactics and Tools for Top Advisors

Tools

1. New attitude, i.e. teacher, conduit and innovator instead of transactional salesperson.

2. Writings from you and or others who are conduits or originators of uncommon wisdom.

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 18: Innovative Business Strategies, Tactics and Tools for Top Advisors

Tools (continued)

3. Videos4. Receptions and book signings5. Retreats6. Webinars7. Social media

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 19: Innovative Business Strategies, Tactics and Tools for Top Advisors

Innovation occurs when you get to the

future ahead of everyone else.

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 20: Innovative Business Strategies, Tactics and Tools for Top Advisors

Upcoming Events

AM&AA Winter Conference: Collaborating for Success

January 17-19, 2012 in Las Vegas, NV

Macro Strategic Planning® 2012

February 17, 2012 in Marina Del Rey, CA

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 21: Innovative Business Strategies, Tactics and Tools for Top Advisors

Upcoming EventsBusiness Innovation 2012 – Growing

Your Business in Turbulent TimesMarch 15, 2012 in Los Angeles, CAMacro Strategic Planning ®

Certification CoursesPhase 1: June 2012Phase 2: Sept 2012

Equanicity Resources, All Rights Reserved, January 10, 2012

Page 22: Innovative Business Strategies, Tactics and Tools for Top Advisors

You are INVITED to connect with us Website: www.equanicity.comTwitter: www.twitter.com/ElephantGuideEmail: [email protected]: 855-809-9006 (toll free)

432-618-1573 (TX)805-527-7516 (CA)