PCO innovation

Create the objective.

To do what by when, where, with whom and how.

brief writing

Think of what your client (this could be a colleague, a customer, a machine, a group of people, a building) needs most (perhaps they have provided you with a brief).

1. Establish the needs. Put yourself in the shoes of the consumer or client. What do they think and what are their unmet needs?

Then list all these needs, e.g. ‘I need new premises, access, shelter, storage and recreation space.’

© nils vesk 2012

2. Establish the desires.

Think about what response your client desires, not only in the service you are providing but also as a direct result in a broader context, e.g. ‘I want to have a beautiful home that makes my neighbours go “Wow!”’

© nils vesk 2012

3. Establish the must-haves. What’s non-negotiable? What’s mandatory?4. Revisit the needs. Come back to the needs again. Work out if there are anymore needs that have surfaced. Write them down.

5. Work on it with the client. Or test it with a market group if you don’t have a client just yet.

© nils vesk 2012

Example:1. Objective: To rebuild our building with an overall budget of $X, to design an eco-friendly, award-winning office for ten people, practical but contemporary and modern in its design to suit its surroundings.

5. Revisit the needs: Corridors will be wide with ample seating for corridor conversations to foster new ideas, and corridor walls will cultivate innovation and a team spirit by displaying new ideas and current thinking with pictures, charts, etc.

2. Who am I? (establish needs from clientʼs perspective): I am a young fresh to market small business with a big future. The people who spend their days inside our building need to be stimulated, rested and motivated togenerate ideas every day.

3. Desired response: That the business premises help attract and retain A-grade talent. That our workers love walking into the office each day. That clients feel they want to come here and just hang out.

4. Mandatories: The building must house ten people comfortably, be environmentally friendly, have a sense of space and quiet reflection. Workspaces need to feel open and clean without the sense of constraint.

6. With the client: Branding identity is to be incorporated through the building in a subtle but ʻcoolʼ way.

BRIEF WRITING

© nils vesk 2012

KNOW YOUR TERRITORY

PROcess

PRODuCt

serviCE

office meetingto

uch poin

ts

determine objectives

arrange meetingresearch/ materials

conduct meeting

KnOwYouR TeRrItORy

create agenda

© nils vesk 2012

ice breakeR

aha

BAACODE

BAACODE

USP I love th

is

brand

OBstRUCtion

JC Decaux

REVERSE BRAINSTORMING

stops you innovating1

2

3

4

5

6

7

8

9

10

opposite

1

2

3

4

5

6

7

8

9

10

something in between1

2

3

4

5

6

7

8

9

10

emails emails only 2x no emails

design experiences

sound smell site touch taste

energy levels walk aways interactions engagements segues

arrival departure security relationships order

objectives debates discussions hot seat table talkgraphic facilitation open space planned spontaneity questions break outsoutdoor activities passive v active transportation messages hope

courage expectation language palette & tonalitycontext change

exploration challenge emotion data history

future strength communication risk innovation

this list of design experiences has been by inspired matt church check out mattchurch.com for more inspiration

design experiences

map the experience

mentalmap

downloadcontent

contextconcept

link

frame

strategic

:)

?

modelspictures

highlight

communicate

thoughts -IPassocations

metaphors

:o

: /

*

meaning

statement

explanation

matter

detail

case study

stats

storyprocess

essence

tactical

capturestuff

metapoint[]

ooo :()

):(

o

map the experience

map the experience

mapping

map the experience

surveys and metrics

create a case for your

effectiveness

that events are a waste of

money

what else could I

create with this intel?

insert survey monkey logo

think longterm v short term

what do you want to

follow up

make it fun

© nils vesk 2012

02.5

02.5

0 1.3 2.5 3.8 5.0

" s t r o n g l y d i s a g r e e "

" d i s a g r e e "

" a g r e e "

" s t r o n g l y a g r e e "

D o y o u h a v e a p r o c e s s / s y s t e m f o r c a p t u r i n g a n d c o l l a t i n g t h e i d e a s g e n e r a t e d i n y o u r b u s i n e s s u n i t / o r g a n i s a t i o n ?

profile

profile your event

mainstream broadcast media

digital

follow on

create campaign

get speakers to contribute

run for 4 weeks

create accountability

ask them what they

learnt?

the basic key points

were....

what will you do in the next 7

days?

Hi Craig,

Congratulations on your decision to join us at our Innovation Blueprint follow-on program. It was great working with you at our recent event and in the next 12 weeks we'll be reinforcing some of the things we covered so that you're taking action to help create some wicked innovation in your business.

We hope that you're as excited as we are!

You've probably figured out by now that this program will be unlike any other.

As with all of my events, I have designed this to be as practical and powerful as possible. It will help you take the steps you need to take to create that wicked innovation and cash in on it.

This program isn't just about innovation it's also about having fun. We want to show you how much easier it can be to create and realise an innovation when you're having a ball. So get ready to take off your first task is just about to start.

follow on

© nils vesk 2012

WHAT FIRES YOU UP?

There are three drivers of motivation when it comes to innovation:

1. Understanding the motivation behind your ideas.2. Identifying what energy and resources you have to put into your ideas.3. Being committed and accountable to your ideas

Do this now:1. Write down what is the biggest motivator for you and your innovation.2. Stick your motivation up somewhere that you can see it. Look it at often, it's your driver!

Okay, so know that we're getting our head around getting pumped up about innovating, let's see what ideas you might already have bubbling in that creative brain of yours. Start your creative motor now by completing the following idea generation exercise.

Before our next module make sure that you have completed the following:1. Listed all the motivators you have.2. Get yourself a notebook to capture all of your ideas and thoughts in3. Sat down with your team to see what gets them motivated.4. Establish three key areas for innovation.

follow on

© nils vesk 2012

PCO innovation blueprint

brief writing

surveys& metrics

map the experience

profile

ideageneration

follow on

1. create a face book page

2. create a twitter account

3. create a linked in group

4. get people to rant

5. use Hootsuite to save time

1. set up a mail chimp campaign

2. ask them what they learnt

3. summarise basic key points

4. ask them what they’ll do next

5. run for 4 weeks

1. establish the needs

2. establish the desires

3. establish the must-haves

4. revisit the needs

5. work on it with the client

1. think of how you want them to feel

2. consider all the physical elements

3. enTRANCE and EXit experience

4. consider energy levels

5. think in movie scenes

1. think of the things delegates dislike

2. look for inspiration beyond events

3. reverse brainstorm

4. apply ideas on specific places

5. think concepts b4 specifics

1. start with a mind map

2. get linear

3. story board each scene

4. use pictures

5. create a mood board

1. set up a survey monkey account

2. think long term v. short term

3. what do you want to disprove?

4. make it fun and easy

5. follow up with the R.O.I

aha

I love

this

design experiences

PCO

© nils vesk pty ltd 2012 ! ! www.innovationblueprint.com.au

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