innovation policy needs in europe - getting it right for the future success

8/14/2019 Innovation policy needs in Europe - Getting it right for the future success

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Innovation policy needs in Europe -

getting it right for future success

PRO INNO Europe Partnering Event

Stockholm 24-26 November 2009

Dr Jari Kuusisto

Director


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Outline

European innovation policy - key trends

Innovation is changing and policy needs to evolve

Innovation policy is getting a broader mandate

The case of demand and user driven innovation policy Innovation is becoming more demand and user based

Demand and user-driven innovation policy

Growing role of users as innovation actors

How to promote user innovation?


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Innovation is changing and policy needs to evolve

The concept of innovation is now perceived as muchwider, it includes New forms of innovation

Technological-,organisational-, business model-, serviceinnovations

New sources of innovation Open innovation, user innovation, user communities...

Public sector innovations, and citizens role in it

Innovation policy needs to evolve to realise thepotential of wider innovation concept


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Innovation policy is getting a broader mandate

The mandate of innovation policy has expanded Innovation policy has to tackle many new types of issues

Services-,

Public sector-, and

Organisational innovations

It also has a key role in addressing major societalchallenges, e.g.

Climate change control, ageing society, public sector reform

How can innovation policy deliver and meetexpectations in its new role?


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The case of demand and user

driven innovation policy


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Innovation is becoming more demand and

user-based

Policy needs to acknowledge that traditional research-based

innovations are now rivalled by those based on novel services, business models, organisational forms, and user

innovations

New types of capabilities are needed Understanding of the needs of users and society

Ability to utilise individual users, user groups and user communities

as sources of ideas and novel solutions

Capability to use Europes knowledge base to transform these

needs and ideas into new enterprises, products and services, isa recipe for success


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Demand and user-driven innovation policy

It seeks to capitalise systematically on market pull asa factor enhancing commercial success

Examples of concrete policy issues include Users as innovation actors

Opening of public Sector Information for re-use

Implementation of PSI directive

Raw Data for New Services and Products (27 Billion Eur.)

The need for European Union intellectual property (IP)strategy as an integral part of innovation policy

19th century tools are not ideal for 21st century business

Innovation policy indicator development -> they need to bein line with broadening aspects of innovation


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Growing role of users as innovation actors

Users do innovate, and evidence of their potential isaccumulating

Medical instruments, mobile software, sports goods, financial andtravel services...etc.

Typically user innovation involve new functionalities

User groups and user communities are increasingly important

Rationale to facilitate user innovation

Spillover effects are significant

User involvement can lower the risks of commercialisation

User involvement can yield shorter time to markets

Users ideas and efforts represent huge innovation potential

Communication technologies have enabled cost effective userparticipation on local and global scale


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User innovation can be promoted by

Building awareness of its nature and benefits

Facilitating user innovations and user

entrepreneurship

Speeding up user innovation indicator development

Involving users in publicly supported R&D projects

Supporting platforms that facilitate user innovation

E.g. cluster initiatives, living labs...

Developing IP and licensing practices

Better flow of user innovations to producer enterprises Removing barriers to user innovation

......


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Thank you for your attention!

innovation policy needs in europe - getting it right for the future success

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