MEALS FOR WHEELS

WHEELS FOR MeaLS

Hop on your wheels for your those hot meals

NameStreamAmy JordanMarketingSally O NeillMarketingMeg HoareAccountingAdrienne MurphyHuman Resource ManagementFaye CantyHuman Resource Management

Group Formation

PurposeDistribution of profitsThird party Funding

Characteristics of a Non- Profit Organisation

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Business Canvas Model

Our company is a non-profit organisation to incentivize cycling to school/work. It essentially offers discounts in the cafeteria to those who cycle to school and work. Our company would add beep technology to student cards and/or employee cards whereby you would scan your card when you arrive, it would then give you a 20% discount on a healthy lunch option in the cafeteria. It shares the same characteristics as a loyalty card.Value Proposition

Customers get reduced prices on healthy lunch options.They save money as they dont have to pay for petrol or parking.They will be involved in a healthier lifestyle including cycling to work/school each day.Improved mental health is proven with exercise.

Gains for customers

StudentsLow income employeesActive- LifestyleCustomer Segments

We conducted a survey with fellow students from National University of Ireland, Galway and also in the University of Limerick to establish whether or not there is a market for the service among students .We also conducted a focus group with the staff in the Kilmurry Lodge Hotel, Limerick to see if the concept is viable in the workplace. Customer Interaction

NUIG survey- 65% of students said that they were interested in the service and wanted to know more.Kilmurry Lodge employees- 55% said that they would get involved in the Wheels for Meals programme. Kilmurry Lodge Management- The active lifestyle aspect of the service appealed to them more than the monetary benefits.

What we learned

We conducted an in-depth interview with Pat O Neill the senior project manager of Limericks Smarter Travel. Our aim was to establish whether people would convert from driving to cycling to the workplace. We found that under the right circumstances and incentives people were more willing.

Market Research

No direct competitionSimilar services are complementary rather than competitiveExample: Cycle to work scheme Competitors?

Government funding The companies availing of the service themselves as they gain a socially responsible image.Student unions and school boards.

Revenue

A non-profit does make a profit which is called a surplus13

Fixed Costs: the lock, wages, bike rack and swipe cardVariable Costs: Maintenance and Depreciation costsUsage Fee: Money paid towards the subsidy based on how much people avail of the discountsTax exemptions: Non-profit organisations are exempt for paying income and property taxes which cuts costsCost Structure

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Get Customers: pitching to potential clientsKeep Customers: surveys, promote clients positive image in the mediaGrow Customers: advertise success using customer testimonies. Conduct further market research to find more potential clientsCustomer Relationships

Get Customers: Personal selling, pitching to companies, schools and universities regarding the benefits of our services to both them and their employees/students.Keep customers: Ensure customers are getting consistent value. Utilize methods of gaining customers feedback such as surveys to make sure our service is still offering our customers value. Ensure companys image is indeed improving. This may involve using PR to promote a socially responsible imageGrow customers: Advertise the companys success with testimonials. Conduct research to establish whether there is a bigger market for our business15

Kieran DonaghyKerry Football Team CaptainA great thing about Wheels for Meals is that it would promote an active lifestyle among young people

Sarah Lavin International Athlete Princeton UniversityI have heard about Wheels for Meals and think that its a global idea for a global problem!

This is an exciting scheme that we would definatly be interested in. Keep us updated girls!!

Gail Keogh

viagogo is an online ticket marketplace for buying and selling tickets to live events. The company, which was founded in London in 2006, offers its service to customers in 55 countries18

Any ways to incentive the cycle to work scheme is a huge plus, considering that most employees would use the canteen facility on a daily basis this would offer a huge enticement as a cost saving method not only on the transport for employees but also offering further benefits.

Des Frawley, CRM Executive, UPC

Promote our service testimonials of the service in action to grow our customer base. We hope to engage in cause related marketing in the future to raise revenue. E.g. Campbell Catering in Galway teaming up with Wheels for Meals to promote their healthy meals

Looking Forward

Any Questions??Thank you !!!