Learning is acquiring new, or modifying existing, knowledge, behaviors, skills, values, or preferences

and may involve synthesizing different types of information. The ability to learn is possessed by

humans, animals and some machines.

Plans are useless - the planning is important

“You can’t just ask customers what they

want and then try to give that to them. By the time you get it built, they’ll want something new.”

Customers Problems notpreferences

Sensing not asking

Competitors Plansnot actions

Questioning not benchmarking

Investors Vision not short-term goals

Listening not sending

TeamEmotions not

acquired knowledge

Engaging not pushing

Build the learning

experience together

Get emotionally

engaged

Bring your perspective and ask for

others

Martin Kuppmkupp@escpeurope.eu

@martinkupp