innovation and entrepreneurship executive master class business... · innovation and...
TRANSCRIPT
InnovatIon and EntrEprEnEurshIp ExEcutIvE MastEr class Getting your ideas to market2014-2015
3 ForEword
4 who Is In thE ExEcutIvE MastEr class In InnovatIon and EntrEprEnEurshIp
5 who wIll You worK wIth?
6 thE vlErIcK dIFFErEncE
8 taIlorInG thE proGraMME
9 thE corE ModulEs
10 Your lEarnInG JournEY
12 what You’ll lEarn • corE ModulE I - crEatE valuE • corE ModulE II - capturE valuE • corE ModulE III - dElIvEr valuE • corE ModulE Iv - rEalIsE valuE
16 choosE Your own path
18 thE vlErIcK nEtworK
19 proGraMME InForMatIon contact us
2
contEnts
There has never been a more important time for innovation. We believe innovationwill spark the growth that’s so badly needed across the Western world. And yet many organisations struggle to prioritise innovation and bring new ideas to market.
Which is why our Executive Master Class in Innovation and Entrepreneurshipis such a timely and relevant programme. It turns participants into innovationchampions who are capable of successfully taking their ideas to market. And it doesthis because it fast-tracks participants through crucial areas of thinking and knowledge.
We give you and your company the skills and insight you need to defend an ideato potential business sponsors and investors – and to bring your innovation to life.
The programme allows you to follow different tracks, depending on your background and needs:
EntrEprEnEursThis route equips participants with the negotiation skills they need to defendnew business plans to investors and business partners. It also gives you the marketing insights you’ll need to bring your idea to the market.
corporatE InnovatorsIdeal for participants working at the level of research and development unit manager,product manager – or in new business development and corporate innovation.It helps you understand how to push innovation through your organisation, alongwith how to structure and open up your organisation to allow ideas to come to life.You’ll get a comprehensive overview of the culture that’s needed to foster innovation. I look forward to meeting you and sharing ideas in October.
Professor Walter Van DyckProgramme Director
3
whY thE ExEcutIvE MastEr class In InnovatIon and EntrEprEnEurshIp
FunctIon
sEctor
partIcIpant proFIlEs
IT Services & Software Telecom Professional Services Pharmaceuticals 8Machine construction Metalworking Chemicals Electronics Textiles Others
General Manager & Director Project Manager R&D Manager Business Unit Manager Innovation Manager Business Development Manager Product Manager Sales Manager Other
Every year we welcome a diverse group ofparticipants to the Executive Master Class inInnovation and Entrepreneurship.
An incredible group of people from a widerange of sectors including pharmaceutical,technology, retail and government – and theirroles range from owner managers, throughto marketeers, product development specialists,technology and manufacturing experts.
Is It tIME For You and Your coMpanY to JoIn thEM?We’ve had the pleasure of welcoming both independent participants and people from a wide variety of companies, including Alcatel Lucent, Barco, Bayer CropScience, Bekaert, bpost, Cartamundi, Deba Components, Devan Chemicals, DuPont, Friesland Campina, GDF Suez, GSK, IMEC, Janssen, KBC, Newtec, Septentrio, Taminco, TE Connectivity, Telenet, TNO, Toyota Motor Europe, Sony, VIB, Unilever, Verizon, VITO and many more…
Sector Function
Sector Function
4
who Is In thE ExEcutIvE MastEr class In InnovatIon and EntrEprEnEurshIp
5
Professor Walter Van Dyck
Professor Sophie Manigart
Professor Marion Debruyne
proFEssor waltEr van dYcKLeads the Innovation Management Research Cluster and is anexpert in technology-based business models and corporateinnovation strategies. In the last five years he has coached morethan 100 innovative ideas in global and multinational companies,in sectors including life sciences, smart systems and clean tech.
PrOFESSOr SOPhIE MANIGArTIs an expert in entrepreneurial finance. She has researchedfinancing strategies for more than two decades while advisingnumerous startups. When she saw a gap in financing startups,she became a founder of the first Belgian business angel network.
PrOFESSOr MArION DEBrUyNEIs passionate about the strategic side of innovation andthe innovative side of strategy. She helps companies thinkabout how to respond to changing markets and escapecommoditisation by adapting their product line, marketingstrategy and ultimately, their business model. She believesin market-driven organisations that innovate togetherwith their customers.
As well as our core faculty, you’ll also meet guestlecturers, academics and practitioners from diversebusiness backgrounds.
who wIll You worK wIth?
You can FInd thE Full lIst oF FacultY, spEaKErs and coachEs atvlErIcK.coM/EMcIE
Your FacultY
thE vlErIcK dIFFErEncElEarnInG aBout BusInEss at vlErIcK wIll InspIrE You For lIFE.We have a unique approach to learning, which focuses on bringing theory to life, giving you the skills and insight you need to really make a difference.
Spend time on our beautiful campuses, and you become part of one of the most active business communities in Europe, learning in a way that will help you to be a more effective and productive business leader throughout your career.
As you’ll see on the next page, our programmes put you at the centre of every learning experience. And it really is an experience far away from traditional classroom learning. You’ll work collaboratively with your faculty and fellow participants to bring your ideas to life in a robust and practical way.
Our online platform V-talks brings together all course material you need during the programme.
A tablet pc is foreseen for each participant. By using the online platform we not only save trees, we also provide a learning experience that fits closer to your personal and professional digital lifestyles.
" After a 22 year international career in multinationals, it was time to realise my dream: start a new company and bring an innovative product onto the market. I selected the Vlerick Executive Master Class in Innovation and Entrepreneurship (EMCIE) for professional support. My innovation: A smart parcel box at people’s houses that assures 24/7
deliveries and returns with automatic signature when not at home. The Vlerick profs and my fellow participants helped me sharpen my business model and the start-up of the company. The choice of electives strengthened my B2B and B2C marketing skills: in whatever innovation you create, put the customers first. In March 2014, the idea won the ‘Harvard Business School European Venture Competition’ - which attracted some great investors! The Vlerick EMCIE experience has reinforced my passion to go for innovation ... in a realistic way. “
luc van Bosstraetencoo International GM Benelux at parcelhome
" We created IntelliStamp as a technological innovation. But as a CTO, I knew that technology was nothing without a successful market approach. Thanks to the Vlerick Innovation and Entrepreneurship programme, we were able to create a strategic business plan that we executed – and continue to execute – with
success. IntelliStamp is now a critical component within both government and private enterprise, delivering a legal electronic communication channel. “
Klaas Bals cto at Inventive designers
6
7
We’re on your side, all the wayContinuous learning is a way of life atVlerick. Our teams have an open doorpolicy and they're always keen toshare their vast experience.
Putting ideas into actionWe’ll encourage you to capture ideas every day anddevelop them into concrete plans for your company.These techniques will help you to view the whole ofyour career as a continuous learning opportunity.
Live it, learn it, do itAcademic tools & frameworks are only valuable ifthey can be applied in real life. As well as traditionallearning, you'll go on visits, taking part in discussions,simulations & group assignments. You'll also be ableto interact with faculty and course participantsvia our online platforms.
Company projectThroughout our long, intensive programmes, you’ll channel your learning into addressinga challenge in your own business. It’s an approach that proves real ROI to you and your company.
Group powerYou’ll work alongside experienced peoplefrom diverse backgrounds – and you canactively choose who you mix with by choosingdi�erent pathways through your learning.You’ll be sharing, learning and benefittingfrom the buzz of group energy.
The big pictureBeing at Vlerick gives you a greatopportunity to step back from dailybusiness and let us help you takea more strategic view.
A network for lifeYou’ll meet interesting and inspiring peopleyou’ll want to keep in touch with for the restof your professional life. You’ll find our 17,000alumni in more than 100 countries worldwide.
8
taIlorInG thE proGraMME
OPERATIONS &SUPPLY CHAIN
PEOPLE MANAGEMENT & LEADERSHIP
ACCOUNTING & FINANCE
STRATEGY
GENERALMANAGEMENT &
ENTREPRENEURSHIP
HUMAN RESOURCES MANAGEMENT
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
Makingacquisitions
work3 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Excellencein supply chainmanagement
12 Days
Executivemaster class insupply chainmanagement
21 Days
Operationalexcellence
6 Days
Supply chain
finance3 Days
Changefundamentals
3 Days
Businesscoaching
4 Days
The people
manager4 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Self-leadership
2 Days
Seniorleadership
developmentprogramme
8 Days
Negotiatingto create
value5 Days
Strategiccost
management4 Days
Masteringcosts &budgets
3 Days
Fundamentalsof financial
management2 Days
Understandingannualreports
2 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Executivemaster class incontrollership
21 Days
Venturecapital &privateequity2 Days
Executivemaster classin corporate
finance21 Days
Corporateperformancemanagement
4 Days
INNOVATION
Executivemaster class ininnovation &
entrepreneurship21 Days
Growth through
innovation4 Days
Entrepreneurialinnovation
12 DaysCompensation& benefits
management4 Days
Executivemaster class
in HRM21 Days
StrategicHRM4 Days
Globalreward
managementprogramme
11 Days
Managementaccelerationprogramme:
young managers16 Days
Operatingbusiness in
a globaleconomy
2 Days
Executive development programme
21 Days
Advancedmanagementprogramme
16 Days
Expandingyour business
to China6 Days
Leadershiptransition
programme7 Days
Deliveringservice
excellence3 Days
Executivemaster class in
business processmanagement
21 Days
Excellence inbusiness process
improvement12 Days Aligning
business& IT
3 Days
Mastering IT
management6 Days
Enterprisearchitecture
at work2 Days
Essentials in process
improvement3 Days
MARKETING & SALES
Executivemaster class in B2B marketing
& sales21 Days
Essentialsin marketingmanagement
4 Days
Productmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Key accountmanagement
3 Days
SME Excellence
10 Days
Service management
& service innovation
16 Days
SMEchallenge
8 Days
EXTENDED ECO-SYSTEMDIAGRAM 1
In search of new
business opportunities
4 Days
IT & BUSINESS PROCESS MANAGEMENT
Projectmanagement
4 Days
a wholE world oF nEw thInKInG, ExpErIEncEs and pEoplE arE waItInG For You at vlErIcK.
Each Executive Master Class begins with four core modules. All participants attend these over a period of four days. After that, you can select the classes that best meet yours and your company’s needs. With the support of your faculty, you’ll choose three electives to study over 7-9 days.
You’ll be immersed in a vibrant atmosphere of innovative thinking, with opportunities to make connections, learn different disciplines and develop your own area of expertise. Vlerick will open your mind to a new way of learning.
thE corE ModulEsEach oF thE 4 corE ModulEs FocusEs ona crItIcal aspEct oF succEssFullY taKInGYour InnovatIon FroM concEpt to MarKEt.
You’ll apply the theory of business modelling, entrepreneurial marketing and finance to your idea with hands-on group coaching sessions, where the emphasis is on making it work in real life. And remember, the door is always open. You’ll have every opportunity to discuss ideas with faculty and with other participants.
In thE sEssIons, You’ll BEnEFIt FroM:
• Feedback from small and large group sessions• Expert coaching and mentoring enhancing the power
of your idea• Video-based feedback on your idea pitching skills
You’ll also learn to design a powerful business model for your idea – and when you’ve completed all the modules in this programme, you’ll present your business case to a panel of investors, business experts and Vlerick faculty.
This will allow you to fine-tune your idea pitching and presentation skills – and give you the experience and confidence that will give you the edge when you do it for real.
" Innovation is all about creating, capturing, delivering and realising added value for our target customers. As a prefab concrete paving production company, our strategy focuses on customer intimacy. We are currently investing in new machinery, extra capacity and new capabilities and offering co-creation opportunities to our customers. In addition, you need to build a sound business model to decide which new processes, products and markets need to be developed further. All this sounds very obvious – and thanks to the Executive Master Class in Innovation & Entrepreneurship, with the input from the coaches and the other participants, it is! “
wim van raemdonck director Innovation & shEQ
9
10
vlErIcK Is a placE that opEns MInds and opEns paths to dIFFErEnt tYpEs oF lEarnInG.
corE ModulEsWhen you join the Executive Master Class, you’ll take all four core modules. These have been designed to give you a superb basis and get you working alongside your fellow participants and the faculty.
When you’ve completed the core modules, it will be up to you to decide what you want to learn.
whErE do You want to Go nExt?Entrepreneurs could decide to take the Entrepreneur Path to strengthen their negotiation and people management skills.
Corporate innovators could choose the Corporate Innovation Path to learn how to push innovation throughout their organisation and manage product development.
And if you want to learn completely new subjects, you can pick and choose your own path.
coMpanY proJEctTowards the end of this journey, you’ll use everythingyou’ve learned to carry out a project in your own company.
and thEn?You’ll have the support of Vlerick for life. You’ll be a member of our alumni and you’ll be able to take part in online activities. Many of our alumni and the companies they work for come back to us to learn and share more. Maybe you’ll be one of them…
Your lEarnInG JournEYMARIEIs an entrepreneur. She has an idea shewants to bring to market and she’s going to learn how to do this. She’s also going to become an expert at negotiation and marketing so that she cannot only defend her new business plan but also successfully bring her idea to market.
BEHZADIs sponsored by the pharmaceuticalcompany he works at. He wants to geta firm grasp of how to make innovationflourish in the workplace. To get this heneeds to know how new ideas can bestructured and brought to life acrossvarious levels in an organisation.
OLIVEROwns a technology company. He’s goingto take a whole new approach to innovationby participating in the course with Marieand Behzad. He’s also decided that heneeds to know more about marketingand strategy – so he’s chosen specificsubjects to help build his capabilities.
TAILORED TO YOU (9 DAYS)You choose where you wantto develop or broaden yourexpertise – or learn completelynew subjects.
CORE MODULES (12 DAYS)Every participant and thecompany they work for has di�erent aims. But there are common challenges and knowledge theywant to gain too – and the core modules are where these are addressed. They give you a firm foundation to build your learningon and an opportunity to learnwith a group that will become an important part of your networkfor the rest of your career.
INTERVIEWWhen you apply, we spendtime talking to you and gettingto understand your goals. It helpsus to match you with the rightcoaches and groups.
COMPANY PROJECTNow you channel all your learninginto addressing a challenge in yourown business. It’s an approach thatproves real ROI to your company.
THIS WAY
THIS WAY
THIS WAY
PICK &CHOOSE
Start
MODULE ICREATEVALUE
MODULE IICAPTURE
VALUE
MODULE IIIDELIVERVALUE
MODULE IVREALISEVALUE
GETTING STARTEDSetting off on a learningjourney with Vlerick is thestart of a relationshipthat will last throughoutyour career.
THE FINISH LINEBut this is just the beginning. Vlerickignites your passion for learning.So as you succeed in one goal, you andyour company may decide to createeven more value by pushing your learningwith us further.
ENTREPRENEURPATH
CORPORATEINNOVATION
PATH
PICK & CHOOSE PATH
If you need to learncompletely new things,you can create your
own path.
ENTREPRENEUR
CORPORATEINNOVATION
Choose this routeif you want to
strengthen yournegotiation and people
management skills.
Choose this routeif you want to learn how
to push innovation throughyour organisation.
THE ALUMNI NETWORKYou’ve now built a network of contactsyou’ll want to keep in touch with for the restof your working life. You’ll stay in contactwith faculty sta� too. Because being atVlerick isn’t a one-o� experience – it’s alifelong source of support and inspiration.
OLD FRIENDS, NEW SKILLSWe’ll be looking forward towelcoming you back to Vlerickthoughout your career.
LIFELONGLEARNING
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLEMANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days
GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLEMANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Productmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLE MANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Productmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
Productmanagement
4 Days
11
MARIEIs an entrepreneur. She has an idea shewants to bring to market and she’s going to learn how to do this. She’s also going to become an expert at negotiation and marketing so that she cannot only defend her new business plan but also successfully bring her idea to market.
BEHZADIs sponsored by the pharmaceuticalcompany he works at. He wants to geta firm grasp of how to make innovationflourish in the workplace. To get this heneeds to know how new ideas can bestructured and brought to life acrossvarious levels in an organisation.
OLIVEROwns a technology company. He’s goingto take a whole new approach to innovationby participating in the course with Marieand Behzad. He’s also decided that heneeds to know more about marketingand strategy – so he’s chosen specificsubjects to help build his capabilities.
TAILORED TO YOU (9 DAYS)You choose where you wantto develop or broaden yourexpertise – or learn completelynew subjects.
CORE MODULES (12 DAYS)Every participant and thecompany they work for has di�erent aims. But there are common challenges and knowledge theywant to gain too – and the core modules are where these are addressed. They give you a firm foundation to build your learningon and an opportunity to learnwith a group that will become an important part of your networkfor the rest of your career.
INTERVIEWWhen you apply, we spendtime talking to you and gettingto understand your goals. It helpsus to match you with the rightcoaches and groups.
COMPANY PROJECTNow you channel all your learninginto addressing a challenge in yourown business. It’s an approach thatproves real ROI to your company.
THIS WAY
THIS WAY
THIS WAY
PICK &CHOOSE
Start
MODULE ICREATEVALUE
MODULE IICAPTURE
VALUE
MODULE IIIDELIVERVALUE
MODULE IVREALISEVALUE
GETTING STARTEDSetting off on a learningjourney with Vlerick is thestart of a relationshipthat will last throughoutyour career.
THE FINISH LINEBut this is just the beginning. Vlerickignites your passion for learning.So as you succeed in one goal, you andyour company may decide to createeven more value by pushing your learningwith us further.
ENTREPRENEURPATH
CORPORATEINNOVATION
PATH
PICK & CHOOSE PATH
If you need to learncompletely new things,you can create your
own path.
ENTREPRENEUR
CORPORATEINNOVATION
Choose this routeif you want to
strengthen yournegotiation and people
management skills.
Choose this routeif you want to learn how
to push innovation throughyour organisation.
THE ALUMNI NETWORKYou’ve now built a network of contactsyou’ll want to keep in touch with for the restof your working life. You’ll stay in contactwith faculty sta� too. Because being atVlerick isn’t a one-o� experience – it’s alifelong source of support and inspiration.
OLD FRIENDS, NEW SKILLSWe’ll be looking forward towelcoming you back to Vlerickthoughout your career.
LIFELONGLEARNING
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLEMANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days
GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLEMANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Productmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLE MANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Productmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
Productmanagement
4 Days
" During the programme, it became clear to me that there is a world of difference between having an innovative idea and actually bringing a new product into the market successfully.
Cartamundi is full of creative people who are constantly coming up with great ideas. The Executive Master Class taught us to make the right choices when selecting ideas, and then covert the ideas into the right products with the right business plans. “
steven nietveltcto, cartamundi
EIndhovEn22-24 octoBEr 2014
corE ModulE I crEatE valuEwhat Is EntrEprEnEurIal InnovatIon?We help you understand what entrepreneurial behaviourreally is, and how it contributes to transforming ideas intobusinesses. You’ll also be introduced to the structure of thecoaching sessions you’ll have across all four modules.
tools For GEnEratInG IdEasYou’ll be discovering tools to help you solve problems andgenerate ideas – and you’ll be taking part in exercises andlearning from case studies across a wide spectrum ofmarkets and industries.
You’ll learn how to identify breaking points in projectsand look for original solutions and possibilities.
ManaGEMEnt sKIllsAnd because you’ll need people around you to getyour idea to market, you’ll learn how to build, growand manage a team.
BusInEss ModEllInG, part onEYou’ll begin to develop the business model that spellsout the core logic for creating, capturing and deliveringvalue from your innovation. You’ll learn about innovationecosystems, getting to know your market, committingto markets and stakeholders.
You’ll also learn the best times and places toenter markets.
12
13
corE ModulE II capturE valuEhow do You harnEss thE valuE oF InnovatIon?An innovation is only worth as much as the market isprepared to pay for it. So you need to be able to showthe market that your idea is different and special.
You’ll learn how to differentiate your innovation from competitors. You’ll also find out how to make best use of partnerships.
EntrEprEnEurIal MarKEtInGYou’ll discover how to get the market to accept yourinnovation by giving it reasons to buy. And if there arebarriers to your idea, you’ll learn how to remove them.
BusInEss ModEllInG, part twoYour understanding of product and service businessmodels will deepen. You’ll learn how to define yourservice or product and to articulate it as a marketablesolution. You’ll learn how to do a power analysis ofyour business model to convert your innovative ideainto business value.
FInancIal plansTo lay the foundations for value delivery, this module ends with an interactive business game that illustrates the relationship between income statements, cash flows and balance sheets. It’s a highly useful way of understanding your idea from a financial perspective.
BrussEls 11-13 dEcEMBEr 2014
" In my business, continuous innovation helps us establish new markets and services in which we need to out-perform our competitors. The Executive Master Class has given me a new angle and tools that allow me to manage this process more closely and profoundly in my company. The key is to pursue the opportunities that stand a chance of being successful, and to abandon those that don’t at an early stage. “
Jurgen heymanManaging director, corporate vice president,sales performance International Europe
GhEnt29-31 JanuarY 2015
corE ModulE III dElIvEr valuEGEttInG FundInG For Your IdEaFor your idea to be funded, you will need to demonstrate a positive return on investment. So you’ll have to understand entrepreneurial finance.
We’ll help you to answer questions including how to manage cash – and how much money you’ll need to finance your idea. We’ll show you which critical assumptions are most relevant. And we’ll help you to understand who it’s best to get funding from – business angels, venture capitalists or corporate investors.
We’ll make you more familiar with financial planning and project valuation – and you’ll also learn to make maximum use of intellectual property and licensing.
FInancIal plannInG and proJEct valuatIonThis is where you learn to translate your business plan into concrete numbers. You start to build the financial plan that will eventually let you check if your business will deliver as expected – and that will give potential investors, business angels or venture capitalists the information they need to assess your business idea.
You’ll also start to learn to value your idea using methods including traditional discounted cash flows, real option valuation and venture capital-based valuations.
stratEGIc IntEllEctual propErtY (Ip) ManaGEMEnt and lIcEnsInGProtecting your intellectual property is crucially important in bringing innovations to market. You’ll learn how to acquire and enforce IP rights, including design copyrights and trademarks through to patenting.
Starting out in business with a firm understanding of IP will help you to increase revenues, reduce costs, to extend product lines and to prepare for shifts in technology and markets. To be able to offer a technical edge, IP preparation is essential.
So you’ll learn about offensive and defensive IP strategies, freedom to operate, background and foreground IP – and you’ll develop the skills to analyse to what extent an idea can be, or already is, protected.
BusInEss ModEllInG, part thrEEBy now you’re ready to understand IP-based business models as they are typically used in science-based and high tech settings where technology is collaboratively developed. You’ll learn when to use which type of business model, depending on the technology-derived power of your idea and the business situation you’re facing. Biotech entrepreneurs and university technology spin-offs will understand the challenges and critical success factors of their IP-based business models.
14
" Writing the business case for BlueChem, the sustainable chemistry incubator, was a great challenge. But, the insights during the Vlerick programme regarding ecosystems, IP and finance – and especially the case studies and the personal coaching – really helped sharpen the picture so that I could see all the opportunities. Besides that, I really appreciated the feedback from the other participants and that extra step the Vlerick team was willing to take to think along. “
Gabrielle van Zoeren, project leader sustainable Economy and Eco-Innovation, city of antwerp
lEuvEn25-27 FEBruarY 2015
corE ModulE Iv rEalIsE valuEtIME to polIsh Your pItchThis is where you put all your learning into practice -and your business idea to the test. You value your businessand have a final coaching session. Then we simulate abusiness pitch, where you explain your idea and needs toa panel in a prepared and compelling way.
We coach you through the whole experience so that whenyou come to finally pitch your ideas to real life investors,you’ll have the edge.
EntrEprEnEurIal FInancEWithout a good financial plan even the most gamechanging entrepreneur will have difficulty securingventure capital.
So you’ll learn the essentials of company valuation, theimpact of ratchets, harvesting strategies and other aspectsof shareholder contracts in techno entrepreneurial settings.
vEnturE pItch sIMulatIonBefore you present your own idea for an investor andexpert jury, we take you through a business simulation.In it, you’ll evaluate a fully-fledged venture business planusing all the concepts you’ll have learned. You’ll adaptit, calculate the funding needed and defend its returnon investment before a jury of finance and businessprofessors, acting as venture capitalists.
Finally, you’ll do this for your own business idea, whichis the masterpiece of your learning journey.
" The Executive Master Class has provided me with inspiring insights and practical frameworks for connecting the dots in the overall business ecosystem. It means we can effectively spot disruptive innovations and translate them into sustainable profitable business. “
Johan dwachteredirector Global pricing,alcatel-lucent
15
choosE Your own pathoncE You’vE coMplEtEd thE corE ModulEs, You thEn choosE how You’d lIKE Your lEarnInG ExpErIEncE to contInuE.You can choose one of three paths. If you’re an entrepreneur,you may want to choose the Entrepreneur Path, where you’ll learnto strengthen your negotiation and people management skills.If you work for a company, you could choose the Corporate InnovationPath, to learn how to push innovation throughout your organisation.
Alternatively, you can select any of the other areas of studywe offer and build your own Pick and Choose path.
EssEntIals In MarKEtInG ManaGEMEntDiscover the full spectrum of marketing management
An innovation is only worth as much as the market is prepared to pay for it. How can you get your idea accepted in the market? This programme outlines the marketing fundamentals crucial for successful market entry.
4 daYs: 26 & 27 May 2015, 11 & 12 June 2015
nEGotIatInG to crEatE valuEMake the impossible possible
A successful negotiator makes everyone feel a winner. So we take you well beyond traditional processes and tactics. You’ll develop the skills you need to deal with multiple parties and close deals in the best possible way.
4 daYs: 25-27 November 2015, 14 & 15 December 2015
EntrEprEnEur path
16
MARIEIs an entrepreneur. She has an idea shewants to bring to market and she’s going to learn how to do this. She’s also going to become an expert at negotiation and marketing so that she cannot only defend her new business plan but also successfully bring her idea to market.
BEHZADIs sponsored by the pharmaceuticalcompany he works at. He wants to geta firm grasp of how to make innovationflourish in the workplace. To get this heneeds to know how new ideas can bestructured and brought to life acrossvarious levels in an organisation.
OLIVEROwns a technology company. He’s goingto take a whole new approach to innovationby participating in the course with Marieand Behzad. He’s also decided that heneeds to know more about marketingand strategy – so he’s chosen specificsubjects to help build his capabilities.
TAILORED TO YOU (9 DAYS)You choose where you wantto develop or broaden yourexpertise – or learn completelynew subjects.
CORE MODULES (12 DAYS)Every participant and thecompany they work for has di�erent aims. But there are common challenges and knowledge theywant to gain too – and the core modules are where these are addressed. They give you a firm foundation to build your learningon and an opportunity to learnwith a group that will become an important part of your networkfor the rest of your career.
INTERVIEWWhen you apply, we spendtime talking to you and gettingto understand your goals. It helpsus to match you with the rightcoaches and groups.
COMPANY PROJECTNow you channel all your learninginto addressing a challenge in yourown business. It’s an approach thatproves real ROI to your company.
THIS WAY
THIS WAY
THIS WAY
PICK &CHOOSE
Start
MODULE ICREATEVALUE
MODULE IICAPTURE
VALUE
MODULE IIIDELIVERVALUE
MODULE IVREALISEVALUE
GETTING STARTEDSetting off on a learningjourney with Vlerick is thestart of a relationshipthat will last throughoutyour career.
THE FINISH LINEBut this is just the beginning. Vlerickignites your passion for learning.So as you succeed in one goal, you andyour company may decide to createeven more value by pushing your learningwith us further.
ENTREPRENEURPATH
CORPORATEINNOVATION
PATH
PICK & CHOOSE PATH
If you need to learncompletely new things,you can create your
own path.
ENTREPRENEUR
CORPORATEINNOVATION
Choose this routeif you want to
strengthen yournegotiation and people
management skills.
Choose this routeif you want to learn how
to push innovation throughyour organisation.
THE ALUMNI NETWORKYou’ve now built a network of contactsyou’ll want to keep in touch with for the restof your working life. You’ll stay in contactwith faculty sta� too. Because being atVlerick isn’t a one-o� experience – it’s alifelong source of support and inspiration.
OLD FRIENDS, NEW SKILLSWe’ll be looking forward towelcoming you back to Vlerickthoughout your career.
LIFELONGLEARNING
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLEMANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days
GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLEMANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days
GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Productmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLE MANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days
GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Productmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
Productmanagement
4 Days
17
pIcK & choosE pathYou simply select the 2-3 subjectsmost suited to you across 7-9 days. Or just contact us for further advice.
corporatE InnovatIon pathGrowth throuGh InnovatIonLead your organisation to innovative results
To get even more from your innovation,you need to use its intellectual propertystrategically. This programme helps youto align your strategic business objectiveswith the way you manage innovation.We’ll also help you to develop innovationand corporate venturing processes.
4 daYs: 27-30 April 2015
product ManaGEMEntLaunch new products & services
Become a true product champion.Learn how to successfully position yourproduct in the marketplace, convinceinternal and external customers.
4 daYs: 28 & 29 May 2015, 4 & 5 June 2015
MARIEIs an entrepreneur. She has an idea shewants to bring to market and she’s going to learn how to do this. She’s also going to become an expert at negotiation and marketing so that she cannot only defend her new business plan but also successfully bring her idea to market.
BEHZADIs sponsored by the pharmaceuticalcompany he works at. He wants to geta firm grasp of how to make innovationflourish in the workplace. To get this heneeds to know how new ideas can bestructured and brought to life acrossvarious levels in an organisation.
OLIVEROwns a technology company. He’s goingto take a whole new approach to innovationby participating in the course with Marieand Behzad. He’s also decided that heneeds to know more about marketingand strategy – so he’s chosen specificsubjects to help build his capabilities.
TAILORED TO YOU (9 DAYS)You choose where you wantto develop or broaden yourexpertise – or learn completelynew subjects.
CORE MODULES (12 DAYS)Every participant and thecompany they work for has di�erent aims. But there are common challenges and knowledge theywant to gain too – and the core modules are where these are addressed. They give you a firm foundation to build your learningon and an opportunity to learnwith a group that will become an important part of your networkfor the rest of your career.
INTERVIEWWhen you apply, we spendtime talking to you and gettingto understand your goals. It helpsus to match you with the rightcoaches and groups.
COMPANY PROJECTNow you channel all your learninginto addressing a challenge in yourown business. It’s an approach thatproves real ROI to your company.
THIS WAY
THIS WAY
THIS WAY
PICK &CHOOSE
Start
MODULE ICREATEVALUE
MODULE IICAPTURE
VALUE
MODULE IIIDELIVERVALUE
MODULE IVREALISEVALUE
GETTING STARTEDSetting off on a learningjourney with Vlerick is thestart of a relationshipthat will last throughoutyour career.
THE FINISH LINEBut this is just the beginning. Vlerickignites your passion for learning.So as you succeed in one goal, you andyour company may decide to createeven more value by pushing your learningwith us further.
ENTREPRENEURPATH
CORPORATEINNOVATION
PATH
PICK & CHOOSE PATH
If you need to learncompletely new things,you can create your
own path.
ENTREPRENEUR
CORPORATEINNOVATION
Choose this routeif you want to
strengthen yournegotiation and people
management skills.
Choose this routeif you want to learn how
to push innovation throughyour organisation.
THE ALUMNI NETWORKYou’ve now built a network of contactsyou’ll want to keep in touch with for the restof your working life. You’ll stay in contactwith faculty sta� too. Because being atVlerick isn’t a one-o� experience – it’s alifelong source of support and inspiration.
OLD FRIENDS, NEW SKILLSWe’ll be looking forward towelcoming you back to Vlerickthoughout your career.
LIFELONGLEARNING
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLEMANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days
GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLEMANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days
GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Productmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLE MANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days
GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Productmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
Productmanagement
4 Days
MARIEIs an entrepreneur. She has an idea shewants to bring to market and she’s going to learn how to do this. She’s also going to become an expert at negotiation and marketing so that she cannot only defend her new business plan but also successfully bring her idea to market.
BEHZADIs sponsored by the pharmaceuticalcompany he works at. He wants to geta firm grasp of how to make innovationflourish in the workplace. To get this heneeds to know how new ideas can bestructured and brought to life acrossvarious levels in an organisation.
OLIVEROwns a technology company. He’s goingto take a whole new approach to innovationby participating in the course with Marieand Behzad. He’s also decided that heneeds to know more about marketingand strategy – so he’s chosen specificsubjects to help build his capabilities.
TAILORED TO YOU (9 DAYS)You choose where you wantto develop or broaden yourexpertise – or learn completelynew subjects.
CORE MODULES (12 DAYS)Every participant and thecompany they work for has di�erent aims. But there are common challenges and knowledge theywant to gain too – and the core modules are where these are addressed. They give you a firm foundation to build your learningon and an opportunity to learnwith a group that will become an important part of your networkfor the rest of your career.
INTERVIEWWhen you apply, we spendtime talking to you and gettingto understand your goals. It helpsus to match you with the rightcoaches and groups.
COMPANY PROJECTNow you channel all your learninginto addressing a challenge in yourown business. It’s an approach thatproves real ROI to your company.
THIS WAY
THIS WAY
THIS WAY
PICK &CHOOSE
Start
MODULE ICREATEVALUE
MODULE IICAPTURE
VALUE
MODULE IIIDELIVERVALUE
MODULE IVREALISEVALUE
GETTING STARTEDSetting off on a learningjourney with Vlerick is thestart of a relationshipthat will last throughoutyour career.
THE FINISH LINEBut this is just the beginning. Vlerickignites your passion for learning.So as you succeed in one goal, you andyour company may decide to createeven more value by pushing your learningwith us further.
ENTREPRENEURPATH
CORPORATEINNOVATION
PATH
PICK & CHOOSE PATH
If you need to learncompletely new things,you can create your
own path.
ENTREPRENEUR
CORPORATEINNOVATION
Choose this routeif you want to
strengthen yournegotiation and people
management skills.
Choose this routeif you want to learn how
to push innovation throughyour organisation.
THE ALUMNI NETWORKYou’ve now built a network of contactsyou’ll want to keep in touch with for the restof your working life. You’ll stay in contactwith faculty sta� too. Because being atVlerick isn’t a one-o� experience – it’s alifelong source of support and inspiration.
OLD FRIENDS, NEW SKILLSWe’ll be looking forward towelcoming you back to Vlerickthoughout your career.
LIFELONGLEARNING
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLEMANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days
GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLEMANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days
GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Productmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
IT & BUSINESS PROCESSMANAGEMENT
Deliveringservice
excellence3 Days
Enterprisearchitecture
at work2 Days
Aligningbusiness
& IT3 Days
PEOPLE MANAGEMENT & LEADERSHIP
Negotiatingto create
value5 Days
Negotiationessentials
3 Days
Individualcoachingsessions
2 Days
Businesscoaching
4 Days
The people
manager4 Days
Changefundamentals
3 Days
Operationalexcellence3 or 6 Days
Purchasingmanagement
3 Days
Projectmanagement
4 Days
Expandingyour business
to China6 Days
Operatingbusiness in
a globaleconomy
2 Days
GENERAL MANAGEMENT &ENTREPRENEURSHIP
MARKETING & SALES
Essentialsin marketingmanagement
4 Days
Productmanagement
4 Days
Retail& trade
marketing4 Days
Digitalstrategy
3 Days
Salesmanagement
3 Days
STRATEGY
Makingacquisitions
work3 Days
Successfulstrategy
execution3 Days
Essentialsin strategy
2 Days
ACCOUNTING & FINANCE Strategic
costmanagement
4 Days
Masteringcosts &budgets
3 DaysFundamentals
of financialmanagement
2 Days
INNOVATION
Growth through
innovation4 Days
Understandingannual
accounts2 Days
HUMAN RESOURCESMANAGEMENT
Compensation& benefits
management4 Days
StrategicHRM4 Days
StrategicB2B
marketing4 Days
Brandmanagement &communication
4 Days
Structuring& financingM&A deals
3 Days
Internationalfinance
2 Days
Venturecapital &privateequity2 Days
Leadingglobalteams3 Days
Inspirationalleadership
4 Days
Selfleadership
2 Days
Corporateperformancemanagement
4 Days
In search of new business opportunities
4 Days
Key accountmanagement
3 Days
Essentials in process
improvement3 Days
Supply Chain
Finance3 Days
OPERATIONS & SUPPLY CHAIN
Projectmanagement
4 Days
Productmanagement
4 Days
From the first day you step onto our beautiful campuses, you’ll meet inspiring people you’ll want to stay in touch with for the rest of your professional life.
We have a very active network of Vlerick alumni – more than 17.000 people in 100 countries worldwide.
So even when your programme has finished, you’ll still be part of one of the most vibrant business communities in the world.
thE vlErIcK nEtworK
thE vlErIcKnEtworKorGanIsEsrEGular EvEnts,and has onlInEForuMs thatYou’ll BEEncouraGEd totaKE part In.
18
datEs and locatIonscore Module I October 22-24, 2014, Eindhovencore Module II December 11-13, 2014, Brusselscore Module III January 29-31, 2015, Ghentcore Module Iv February 25-27, 2015, Leuven
The dates and locations of the electives dependon the path you have chosen (also see pp. 16-17).
language English
Your cErtIFIcatEWhen you successfully complete your company project and attend at least 80% of the lectures,you will be awarded the Executive Master Classin Innovation and Entrepreneurship Certificate.
tuItIon FEEThe programme fee is €12,345. This includes instruction and project coaching, teaching and supporting materials. Additional seminar costs are €1,745. These include, learning materials, coffee breaks, lunches, dinners and evening activities. Hotel costs for eight nights will cost approximately €1000. Travel expenses are not included.
All fees exclude VAT @ 21%.
Tuition fees are billed after registration and mustbe settled before you start the programme.
cancEllatIonsPlease check our terms and conditions at www.vlerick.com/conditions
JoIn onE oF our InFo sEssIonsWe organise Info Sessions at regular intervals. These sessions give you the opportunity to visit our campus and talk to current students and programme staff.
More info and dates: www.vlerick.com/infosessions
proGraMME InForMatIon contact us
Ghita Greef Product ManagerT: + 32 9 210 98 94E: [email protected]
Stephanie Louwagie Programme AssistantT: + 32 9 210 92 34E: stephanie.louwagie @vlerick.com
Find more info andthe application form:www.vlerick.com/ emcie
applY nowAs sharing knowledge and experience among professionals is an essential part of our learning concept, the average age of participants typically ranges from 30-45. Participants must have at minimum 3 years of working experience.
We give careful attention to group formation, as having the right background and work experience enhances the learning climate. To guarantee that your profile fits with the Executive Master Class’s target group, we kindly ask you to fill in the application form (www.vlerick.com/emcie).
Once we have received your application form and CV, we will contact you to schedule an intake interview. The number of participants is limited, so early application is strongly recommended.
FInancIal BEnEFIts For You?• 10% special reduction for paying members
of Vlerick Alumni• KMO Portefeuille or other governmental
subsidies.• Vlerick Social Profit Grants for organisations
in the social/non-profit sector
Find more info at:www.vlerick.com/benefits
19
applIcatIon ForMExEcutIvE MastEr class In InnovatIon and EntrEprEnEurshIp
Your contact details will be stored in a database of Vlerick Business School for the purpose of keeping you updated on our activities. Pursuant to the Belgian Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten opzichte van de verwerking van persoonsgegevens) of 8 December 1992 you are entitled to inspection and correction of data related to you as kept by Vlerick Business School.
plEasE rEturn thIs ForM to:
Vlerick Business School, attn. Ghita GreefReep 1, 9000 Ghent, BelgiumFax: + 32 9 210 99 [email protected] can also apply online at www.vlerick.com/emcie
Yes, I would like to stay up-to-date about the activities of Vlerick Business School via e-mail. No, I do not want to receive information about the activities of Vlerick Business School via e-mail.
Name First name M F
Function
Company
Company address N° Box
Postal code City
Country
Telephone
Home address N° Box
Postal code City
Country
Home telephone
Invoice to be addressed to:
Name First name M F
(Only complete the section below if different from company address above)
Address N° Box
Postal code City
Country
VAT n°
I’m a gold or platinum member of Vlerick Alumni and enjoy a 10% reduction on this programme
Date - - Signature
In addition, I wish to receive more information on the management programmes of Vlerick Business School that I have ticked on the reverse side of this form.
Yes, I wish to apply for the Executive Master Class in Innovation and Entrepreneurship 2014. I have completed the required information below and am adding my CV.
INNOVATION AND ENTREPRENEURSHIP EXECUTIVE MASTER CLASSGetting your ideas to market2014-2015
✓
I prefer: the Entrepreneur Path the Corporate Innovation Path the Pick & Choose Path to wait and to make my choice in the course of the programme.
I would like to receive information on the following programmes (please tick). Please return your contacting details to us by fax, e-mail or post.
accountInG & FInancE Corporate Performance Management Executive Master Class in Controllership Executive Master Class in Corporate Finance Fundamentals of Financial Management International Finance Mastering Costs & Budgets Strategic Cost Management Structuring & Financing M&A Deals Understanding Annual Reports Venture Capital & Private Equity
GEnEral ManaGEMEnt & EntrEprEnEurshIp Advanced Management Programme Executive MBA Expanding your Business to China In Search of New Business Opportunities Management for the Hospital Professional Management Acceleration Programme: Young Managers Mastering Interim Management MBA in Financial Services & Insurance Operating Business in a Global Economy Executive Development Programme: International Managers Executive Development Programme: Middle managers Service Management & Service Innovation SME Challenge SME Excellence
huMan rEsourcE ManaGEMEnt Compensation & Benefits Management Executive Master Class in HRM Global Reward Management Programme Strategic HRM
Ict & BusInEss procEss ManaGEMEnt Aligning Business and IT Business Intelligence Workshop Delivering Service Excellence Enterprise Architecture @ Work Excellence in Business Process Improvement Executive Master Class Business Process Management Mastering IT Management IT Outsourcing
InnovatIon Corporate Innovation Management Entrepreneurial Innovation Executive Master Class in Innovation & Entrepreneurship Leading Innovative Organisations
MarKEtInG & salEs Brand Management and Communication Digital Strategy Essentials in Marketing Management Executive Master Class in B2B Marketing & Sales Key Account Management Product Management Retail & Trade Marketing Sales Management Strategic Business-to-Business Marketing
opEratIons & supplY chaIn Excellence in Supply Chain Management Executive Master Class Supply Chain Management Operational Excellence Project Management Purchasing Management Supply Chain Finance
pEoplE ManaGEMEnt & lEadErshIp Business Coaching Essentials Change Fundamentals Inspirational Leadership Leading Global Teams Leadership Transition Programme Negotiation Essentials Negotiating to Create Value Self-leadership Senior Leadership Development Programme The People Manager
stratEGY Essentials in Strategy Making Acquisitions work Successful Strategy Execution
MorE InForMatIon on www.vlErIcK.coM
thE proGraMMEs oF vlErIcK BusInEss school
BrussEls - GhEnt - lEuvEn - st. pEtErsBurGvlErIcK BusInEss school - thE BusInEss school oF GhEnt unIvErsItY and Ku lEuvEnstIchtInG van opEnBaar nut - puBlIc utIlItY FoundatIon - vat BE 0424 244 049hQ: rEEp 1 - 9000 GhEnt - BElGIuM - t + 32 9 210 97 [email protected] - www.vlErIcK.coM