inmagine group- marketing into the global audience
TRANSCRIPT
We are one of the largest creative ecosystems
We sell photos, illustrations, footage, audio
We sell fonts and graphic assets
We invest into design-based SaaS and PaaS
44 locations worldwide19 languages, 24/7 support globally
86+million
creative assets and growing
80,000content
submitted daily
content contributors
288,000+- from - 100%
bootstrapped
350employees
Our group in numbers
15 years of serving global corporates
1. Set and define your branding
2. Adapt to new marketing trends and tools
3. Grow a team with the right expertise
4. Generate PR consistently
5. Create local branding and credibility
6. Invest into content marketing
7. Focus on community to create advocates
8. Leverage partnerships and cross
marketing
9. Keep learning about new markets and
nuances
10.Benchmark against competition
10 steps to market globally
1. Set and define your branding
1. Nobody knew we were based in Southeast Asia
2. ‘We don’t buy from terrorists’; ‘We don’t buy from Asians’
3. 24/7 customer support4. Setuped US virtual address
with US entity for trust factor5. Founders were low profiled
We branded ourselves extremely carefully
as a US-centric company
2. Adapt to new marketing trends and tools
Past Present
Advertise on 1 or 2 channelsLink-building
Omnichannel marketing Presence, Authority, Social proof
Desktop Desktop + MobileFully responsive, Mobile first indexing
Product drivenContent + Price only
Customer experience drivenTrustPilot, Net Promoter Score, Customer Care
Data is limitedBasic analysis + Excel
Large data setsDoubleClick, GA 360, BigQuery
GeneralisationOne size fits all
PersonalisationSearch & Results, Insider, GetResponse, Intercom
Manual optimisationHypothesis
Programmatic and automationSegmentation, Bid optimisation, A.I.
Data Driven Attribution Unified View Optimisation Loop
3. Grow a team with the right expertise
Sales and customer support
Cultural diversity = new ideas
Geographical research and coverage
Community engagement
20+ nationalities
Experience built up over years
Low turnover
International exposure
Continuous learning
Internal + External hires
Occasional PR Targeted PR Mass Market PR
4. Generate PR consistently to sustain momentum
Top-up cards in Japan Relationships with 20+ global accelerators
400+ global startups supported = lead generation + ambassadors
5. Create local branding and credibility
6. Invest into content marketing
7. Focus on community to create advocates
Geographic coverage
Community coverage
Value chain coverage
Competencies coverage
8. Partner where relevant. Don’t go in alone
New markets New possibilities New platforms
9. Keep learning about new markets and nuances
10. Benchmark against competition
1. Set and define your branding
2. Adapt to new marketing trends and tools
3. Grow a team with the right expertise
4. Generate PR consistently
5. Create local branding and credibility
6. Invest into content marketing
7. Focus on community to create advocates
8. Leverage partnerships and cross marketing
9. Keep learning about new markets and
nuances
10.Benchmark against competition
10 steps to market globally