Initial ideas proposal

Rachael Lau 12.3

Target audience

This is data is gathered from my target audience survey, it has helped me to decide who to aim my target audience at for my music magazine.

My target audience would be girls between the age of 15 – 19 years old. I have chosen to aim my magazine towards this age group because it is specific and it allows me to inform and entertain them with similar topics that both age group likes to read. My target audience would be female because from my research, girls seem to read music magazines more than boys therefore to increase the chance of being sold, I decided to target my magazine at young girls.

TitleAt the start of the project I have created some names that I would be suitable for my music magazine, they are “K Star”, “Infinity K” and “South Star” . To ensure that my title would be attractive to my target audience I have done a questionnaire about it with some people who are aged between 13- 19 years old. From the information gathered they like “….” the best,….

The title would be in a bold font that would be positioned at the top of the page. This would allow the reader to see the title first. The colour of the title would also be in “…” because the results from my questionnaire shows me that my target audience prefers to see this colour on the magazine.

Choice of genreMy magazine would be specialised in Korean pop music. I have chosen this genre because I think that it helps to introduce readers to a new foreign genre because that would allow them to understand other people of different nationality and their culture in an effective way.

Another reason as to why I have chosen Korean pop music is that it does not just offer pop music, it also includes rock, dance pop, electric and R ‘n’ B. All these sub-genres are part of Korean pop music, this can bring the readers attention to a variety of music in a single magazine.

Contents of whole magazine

Overall, my magazine would feature a new artist and an interview. I have decided to do this because my target audience would like to see these topics in a music magazine.

Initial ideas for front cover

My front cover would have an image of an artist that I’m going to feature inside my magazine in the centre of the page.

The strapline would be positioned at the sides to avoid covering the image.

The price and barcode would be placed at the lower right corner of the page.

Initial ideas for contents page

My contents page would be separated into columns to ensure that it is clear and structured while I would have images that are relevant to the magazine in different sizes to indicate the importance of each article.

Initial ideas for double page spread

I would have an image of a new featuring artist, that fills ½ or 1/3 of the page to show that this article would focus on this topic.

The page layout would be in columns, so that the readers would be able to follow the contents of the magazine easily and it would appeal to my target audience because it is clear and organised while it is still interesting to read.

Initial ideas for photographs

I have decided to use medium long shot and medium shots for most of my images, because it would clearly present to the reader who is going to be featured in the magazine and it is to ensure that my magazine would resemble an existing magazine to show that it would be successful in the market.

I would also encourage the use of props such as headphones or a instrument to show the reader that this is a music magazine.