20 Digital Marketing Trends and

Predictions for 2016

Video Vs. contentVideo beats written content

Go mobileDesktop version is not required

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Voice searchVoice dominates text search

Content lists

Social SERP results

Direct answers News Jacking

Mobile apps

Lists & aggregated content

Social elements in Google SERP Evolving app store optimization

Structured markup of informationStories built on trending topic

Social ad spendingExpecting a great spike

AutomationAutomated marketing is ON

Customer emotionCustomer emotion marketing is in place

Local SEOLocal SEO is emerging

Live streamingAdvent of live streaming

Open graphExpectations on Facebook search

Bing searchBing is strongly competing

InteractionGrowth of interactive content

Google PRGoogle page rank is dead

Keyword Can't predict keyword potential

Analytics dataBecome a top secret

EntitiesKeywords as entities