Global Vox Populi (ISO 9001:2008

Certified Company, ESOMAR

Corporate Member, and MRSI

Member) is a leading Global Data

Collection, Market Research,

Analytics and Consulting firm

White Paper:

Infographics - Create an

edge for your Business!

Global Vox Populi

Every great Marketer has considered impregnating the concept of Infographics

in their Content Marketing; some might as well have already done it. But, what

are Infographics you ask?

Infographics are essentially a visual representation of data. It has the ability to

compress incredible amounts of data about the desired subject in a compact

and facile visual representation which are effortlessly understood by the target

audience. It is the executive form of the Phrase “Pictures speak a thousand

words”.

It is usually used to present complex data into simpler form. Infographics are

becoming the rising stars of content strategies in almost every industry. The

increase of content and data accessibility has generated a platform for

infographics which has created value for both the consumers and the industry

alike. In simpler words, it includes organizing the data and making it visually

appealing and easy to understand by converting it into graphs, charts, maps,

and visual stories. Nobody, especially a customer would like to read huge data

about ones products/ services. That’s when Infographics comes in picture

making the data informative, engaging and deliver the message quickly.

History of Infographics:

Infographics has its presence globally since hundreds of years. The pictorial

representations in the historical buildings as well as on the walls of the caves

depict different messages through infographics used during ancient times.

Moving on to 1975, we come to the father of data visualization, Edward Tufte.

That was the year that, while teaching at Princeton, Tufte developed a seminar

on statistical graphics with John Tukey, a pioneer in the field of information

design and later published a Visual Display in 1982, establishing himself as an

infographics expert.

However, the entrance of infographics into the business world is still considerably

new. Marketers are still exploring the facets of Infographics and finding the ways

how to extract maximum benefits through this. According to Cliff Atkinson,

Infographics , If designed and utilized appropriately, can - Help a potential client

understand a concept quickly , Serve as an elegant visual interface to the

quality content and enhance the overall understanding of the customer about

what message you want to deliver to them.

Designing the Infographics:

Before making an infographics, three questions are needed to be answered-

Why? How? Does it Work? There should be clear understanding of complexity.

Steps to follow for execution of the Infographics:

Step 1 – Choosing the topic

When choosing a topic, be selfless and pick something that is of common

interest ensuring that there is a close connection to your business or professional

background in order to establish your expertise. Try to create an infographic that

is more generic and universally usable. One should be open for understanding

the little known concepts as well.

Step 2 – Designing the Infographics

Once you have organized all your information, try to imbibe and present the

information in the most creative and logical way. Split your information up into

layout of your infographic. You can obtain information how to design the

infographics by browsing through other already available infographics as well.

Step 3- Go digital: Infographics are now drawn using the computer. Any Vector

graphics editor should do the job.

What’s in the future?

It is predicted that Businesses Will Make Use of More Visual Content in marketing

in the near future. Infographics projected to create more impact in engaging

customers more so in 2014 and beyond. According to the B2B Content

Marketing Research from the Content Marketing Institute, in 2014, the use of

infographics will be an important tactic that B2B businesses and marketers

would use, with a 51% increase in usage. The use of video for content marketing

is expected to continue gain popularity in 2014, with 73% of B2B businesses and

marketers resorting to this technique to disburse relevant content to their

targeted audiences.

It is important to reiterate the effectiveness of content marketing not only from a

digital marketing perspective, but in your overall marketing and sales efforts.

Effective engagement with targeted customers will bring in profitable results

through use of such a method of visual representation.

Hence, to conclude, if used wisely, infographics can help a great deal to

market complex solutions or products which are difficult to otherwise deal with.

Besides print, infographics are also taking shape in several different formats, such

as interactive narratives, visual explainer and other digital formats. Infographics

is going to play a vital role in the future for content marketing and hence, it

becomes imperative to imbibe this concept for creating an edge for the

businesses.

About Us:

Md. Sadique Akhter is the CEO and President of Global Vox Populi – A leading

Market Research, Analytics and Consulting firm.

Email: sadique.akhter@globalvoxpopuli.com