Get started

Write articles to article direc-

tories ,write reviews, white

papers and Case Studies

Write a blog

Audio tapes, Podcasts, videos on

Youtube, Kindle book, slides on

slideshare

Go social

Go Viral

Repurpose and repeat

Back linking

Original piece of work

Free

Targeted

Credible

Engaging

Shareable

Relevant

WHY CONTENT MARKETING?

Keeps readers attention

Improves brand loyalty

People who go online should be:

Increase in Sales

Increase in lead genera-

tion

EDUCATED

ENTER-

TAINED

INFORMED

INCREASE IN CUSTOMER

ACQUISITION

Content Marketing means creating and shar-

ing valuable free content to attract and con-

vert prospects into customers, and custom-

ers into repeat buyers.

More Business

BY:

DR. SWATI GOGAWAT

MBA3/1372