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Hooked onContent Marketing

Create the Bait

Find the Fish

Bait the hook

Attach the Sinker

Reel them IN

Weigh your Catch

Castthe Line

Identify your audience. Create buyer personas and segment customer groups.

Develop content that educates, helps or entertains your target audience.

Create a compelling call to action. Balance your request for information with the value of your content.

Tailor your message to appeal to your target audience and ideal buyer personas.

Distribute your content through channels used by your audience – email, social, mobile and web.

Turn conversions into customers with marketing automation tools like lead scoring and nurture marketing.

Analyze the results of your campaign to attribute success and adapt for optimization.

62%Content Marketing Costs

Less than traditional mktg

7 out of 10 consumers like custom contentbecause information is targeted to speci�c interests

77%of consumers understand that the company is

selling something,but that’s OK as long as the

information is valuable

87%

of marketers useSOCIAL MEDIA

to distribute content

67%On average,companies

with

blogsproduce

more

leadsper month

Sources: Demand Metric (http://www.demandmetric.com/content/content-marketing-infographic), Custom Content Council (http://www.customcontentcouncil.com/sites/default/�les/CMO_presentationFINAL.pdf), Content Marketing Institute/MarketingProfs (http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2bresearch2013cmi-121023151728-phpapp01-1.pdf )

Download the ebook: www.clickdimensions.com/contentmarketing

www.clickdimensions.com

Content marketing can promote your brand, establish your organization as a thought leader, and generate high quality leads for your sales team. Follow these steps to build, execute and measure your content marketing strategies.