INFOGRAPHICSDATA VISUALIZATION FOR BETTER COMPREHENSION AND MESSAGE DELIVERY

DOS AND DON’TS

DO:

• Data and information first

• Identify your target audience before developing the infograph – AKA who cares about this?

• Tell a story – show don’t tell

• Think outside the box

• Keep is simple, simple, simple.

DON’T:

• Don’t be wordy

• Don’t overbrand

• Don’t be confusing

• Don’t just make a pretty chart

LET’S TRY THAT AGAIN

THINGS NOT TO DO:

BAD INFOGRAPH

BAD INFOGRAPH

BORING VS. ENGAGINGINFOGRAPH

GOOD INFOGRAPH

GOOD INFOGRAPH

GOOD INFOGRAPH

GOOD INFOGRAPH