info pack multichannel

17
www.vouchercloud.com Drive sales online & in-store with vouchercloud www.vouchercloud.com

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Page 1: Info pack multichannel

www.vouchercloud.com  

Drive sales online & in-store

with vouchercloud

www.vouchercloud.com

Page 2: Info pack multichannel

www.vouchercloud.com  

Timeline

April 2005 Feb 2010 April 2010 May 2011 Nov 2011 Jan 2012

The story so far

Invitation Media launches the Invitation Book in Bristol

vouchercloud launches on Android

dealcloud launches to explore the daily deal space

BlackBerry smartphone app launches

vouchercloud v.2 website launches and WP7 version launches

vouchercloud app launches in the UK on iPhone

vouchercloud takes investment from Vodafone Ventures

Page 3: Info pack multichannel

www.vouchercloud.com  

  Mobile and SMS vouchers for national and local brands

  Smartphone application

  Online voucher codes and printable vouchers

  Merchant dashboard allowing businesses to manage and create offers

What is vouchercloud?

The UK’s number one mobile voucher platform

Page 4: Info pack multichannel

www.vouchercloud.com  

The vital stats since we launched 2.4 million UK downloads to date

127,000 New members joining every month

5.5 million Vouchers downloaded since launch

3.1 million Vouchers redeemed so far

53% / 47% Male to female ratio

18 – 45 The vast majority (90%) of users are high-spending consumers aged 18 - 45

Page 5: Info pack multichannel

www.vouchercloud.com  

UK Brand Partners A selection of brands we’ve worked with

Over 18,000 merchant relations

Over 22,000 offers across the UK

Across 30,000 stores in the UK

Page 6: Info pack multichannel

www.vouchercloud.com  

What our clients say… “With mobile marketing becoming a key part of our digital marketing strategy, we see vouchercloud as a preferred partner for mobile vouchers. ”

“We achieved some great results the first time we promoted an offer via vouchercloud. We would definitely use this platform again to promote similar projects. ”

“We have worked closely with vouchercloud since day one. The location-based offers served via vouchercloud have helped drive incremental footfall, more repeat purchases and have raised average transaction values across our retail estate. ”

“vouchercloud acts as a reliable platform of responsive users which has been a staple part of new customer delivery to the Virgin Wines business, especially during seasonal periods...confirming vouchercloud as a key partner who are absolutely capable of delivering quality new customers into our business. ”

Gill Makepeace Affiliate Marketing Manager Debenhams

Andrew Ellis CRM Manager Gap

Matthew Keys Online Marketing Executive Hotel Chocolat

Nicholas Cropp Business Development Manager Virgin Wines

Page 7: Info pack multichannel

www.vouchercloud.com  

How it works

1. Users open the vouchercloud application which uses GPS to automatically detect their location.

The app shows offers nearby sorted by distance, popularity or AtoZ.

Users can choose a category or search if they know what they are looking for.

Tapping an offer takes them to the Venue page.

Browsing and finding offers

2. The Venue page shows more details including :

  Your offers   Terms and conditions   Maps and branches where the offer is valid   Information on your business   Phone number and website

This screen is also where a customer can download an offer (this means they can use it without a phone signal).

When they are in store and want to use a voucher they simply press USE VOUCHER and we send you a receipt

Page 8: Info pack multichannel

www.vouchercloud.com  

How it works

3. The first part of the redemption process is for your staff to make sure that the correct branch is selected, as well as knowing what offer the customer wishes to use. You need to tell your staff to ask the customer to press SHOW CODE

Redeeming an offer and redemption mechanisms

4. The next screen is the tracking screen and will display either a alphanumeric code or a barcode. We accept the following :

  reason code (with or without a randomly generated 5 digit number)   sap code   voucher code   till code   barcode (EAN13 or CODE128 )   A pre-provided set of unique codes which we upload to our system

PLEASE NOTE: to accept barcodes you must have a LCD/CCD scanner that can read 2D barcodes or images from a mobile phone screen

Page 9: Info pack multichannel

www.vouchercloud.com  

You’re in control Merchants have access to a powerful merchant dashboard, giving you detailed information about all your current and expired offers (including branch and redemption statistics). You will also be able to create new offers whenever you like.

Creating offers We know how important flexibility is when running an offer. vouchercloud enables you to control:

  The total number of times a voucher is downloaded

  The number of times an individual can use a voucher – single usage, unlimited usage or whatever you choose

  Which days and months vouchers are valid. If a voucher is not valid then the user will not be able to redeem it

  The terms and conditions of your offer

Reporting We also provide a detailed reporting mechanism - all redemptions are logged on your merchant dashboard where you can browse redemption stats by date, branch or offer.

Reports can be delivered in real-time (as voucher redemption takes place) or we can deliver a daily, weekly or monthly summary.

All receipts tell you the branch the voucher was used at, the offer title and the redemption code.

Page 10: Info pack multichannel

www.vouchercloud.com  

Additional exposure Mobile

Featured Prominent position on the vouchercloud app. The featured section is the first category that users see when opening the app.

Push notification a message that is sent to the user even though they are not in the app

(150 character max)

Page 11: Info pack multichannel

www.vouchercloud.com  

Additional exposure Mobile

Category advert A pop up advert will appear every time a customer enters the category within the vouchercloud app

Banner advert An advert positioned at the top of the listing page

Hyper local advertising Is a category advert as above (but limited to a 1 mile square radius). Ideal for promoting single branches

(320x50 pixels)

(320x460 pixels)

(320x460 pixels)

Page 12: Info pack multichannel

www.vouchercloud.com  

Additional exposure Online

Homepage Hero banner Prime space on the vouchercloud.com homepage

Homepage Top offers A section that shows a selection of top mobile, printable and voucher codes

Listing page banner (MPU) A 300x250 pixel rotating banner space

Themed pages Used in conjunction with our themed emails, a page that we would push traffic to from our themed emails

Website Takeover A custom designed background to the entire site, used in conjunction with the various banner types described above, to provide full brand exposure

Page 13: Info pack multichannel

www.vouchercloud.com  

Additional exposure Email

Hero header promotion 800% uplift*

Email statistics

  1.4 million email database

  53:47 male / female ratio

  90% aged 18-45 years old

  Mobile voucher newsletter sent to database every Thursday

  Voucher code newsletter sent to database every Tuesday

  23% open rate

  Solus emails are available which can be segmented by gender, age and location

Featured offers section 500% uplift*

*average uplift in traffic

Page 14: Info pack multichannel

www.vouchercloud.com  

Features: M-commerce M-Commerce platform allows brands to drive traffic to their mobile websites enabling vouchercloud to generate affiliate revenues

Page 15: Info pack multichannel

www.vouchercloud.com  

Features: Vouchercloud Stores New stores feature will allow brands to add their own channels to the app. Consumers will then be able to install the channels they wish to have and organise the category carousel as they wish.

Page 16: Info pack multichannel

www.vouchercloud.com  

Features: Deals vouchercloud will be taking the deal space mobile by allowing consumers to buy deals on the go and redeem instantly in-store

Page 17: Info pack multichannel

www.vouchercloud.com  

General enquiries for anything affiliate related [email protected]

Mark Andres Head of Affiliates

[email protected] +44 (0)117 934 1493 +44 (0)7968 625 273

Get in touch

Jake Mazan National Account Manager

[email protected] +44 (0)117 934 1369

Clare Joslin Partnership Executive

[email protected] +44 (0)117 934 1489

Ami Spencer Partnership Executive

[email protected] +44 (0)117 934 1485

Rachel Crocker National Account Manager

[email protected] +44 (0)117 934 1498

Paul Beadnall Partnership Executive

[email protected] +44 (0)117 934 1358