influencer marketing for uranium miners
TRANSCRIPT
Influencer Marketing for Uranium Miners
By Brian Colwell
Mining Twitter
How Brian Colwell helps you mine Twitter:1. Leverage Your Content2. Build Brand Equity & Social Authority3. Connect with Private & Institutional Investors4. Analyze Your Competitive Landscape
Leverage Your Content
Engage Brian Colwell to establish your company’s dominance in these topic areas:1. Uranium & Nuclear Energy
2. Fourth Industrial Revolution
3. Sustainability & Energy Metals
4. Commodities Investing
#DataMining Themes Listen, Amplify, Connect
1. Uranium & Nuclear Energy
Hashtags for tweet optimization include:● #Nuclear $nlr ● #Uranium $ura ● #Yellowcake● #Radioactive #Radioactivity● #Atomic #Fission #Fussion● #Radium ● #Radon ● #Polonium ● #Plutonium
Hashtags for tweet optimization include:● #FourthIndustrialRevolution #4IR● #IndustrialRevolution #industrial
#revolution● #Disruption ● #industrialdisruption $arkq ● #SmartGrid #SmartCity $grid● #Innovation $arkw● #EnergySecurity ● #EnergyInfrastructure
2. Fourth Industrial Revolution
Hashtags for tweet optimization include:● #Greenenergy #Cleanenergy● #EnergyMetals ● #Carbon #Carbonfree ● #Emissions● #CleanTech● #Renewables
○ #solar #solarpower $tan $kwt○ #wind #windpower #windturbine $fan
● #Lithium #Li $lit● #Cobalt
3. Sustainability & Energy Metals
4. Commodities Investing
Hashtags for tweet optimization include:● #EnergyFutures #energy $xle● #Commodity #commodities● #globalmacro● #Metals #industrialmetals● #RareEarth #RRE #minerals● #Mining #pegmatites $xme $pick● #Miners #Mines #JuniorMiner● #Energy #Producer
Build Brand Equity & Social Authority
Goal
Position your company as the top news source for
Uranium & Nuclear Energy
Target Audience
Knowledge is Power● EV Cleantech Enthusiasts & Fans of Renewables● Mining Industry Professionals & Potential Strategic Partners● Private Investors● Venture Capitalists, Private Equity, Hedge Funds● Traders, CTAs● Commodities Producers● Commodity Risk Managers & Hedgers● Institutional Investors & Funds
Take Inventory of Your Content
❏ Investor Kit ❏ Investor Factsheet ❏ Investor Highlights❏ Company Highlights ❏ Meet the Team ❏ Corporate Governance ❏ Project Highlights &
Directory
❏ Exploration Database❏ Stock Information❏ Filings❏ Analysts❏ News Releases❏ Your company in the Media❏ Homepage / Landing Page❏ Videos and other Media
You made it, now market it!
Content Distribution Workflow
Star Player Twitter Accounts
(@YourCEO)
Your Company’s Event Twitter Accounts
Industry Events
Your Company’s Twitter Account
Your Company’s Branded Content
Brian ColwellTwitter Accounts
Influencer Marketing
What can Brian Colwell do for your brand?● Share your company content across seven thriving,
investment-focused twitter accounts (see next slide)● Optimize tweets for searchability
○ Keywords, mentions, hashtags, and cashtags ● Interact with your company’s tweets● Start discussions on your company’s behalf or by mentioning
your company via polls and influencer targeted messages
Brian Colwell Network (2/14/2017)
Klout Tweets Following Followers F/F Ratio 28-day Impressions
@BrianDColwell 64 64.1k 9,615 12k 1:1 1.9 Mil
@BColwell_Econ 61 14k 4,703 5,484 1:1 1.2 Mil
@BColwell_Emgmkt 58 14.9k 5,107 6,040 1:1 1.1 Mil
@BColwell_Alt 61 14.8k 5,289 6,431 1:1 1.8 Mil
@BColwell_CTA 58 16.2k 5,616 6,745 1:1 1.1 Mil
@BColwell_4IR 61 7,459 3,224 3,558 1:1 1.2 Mil
@BColwell_Invest 60 13.1k 2,987 3,437 1:1 1.4 Mil
Connect withPrivate & Institutional Investors
Defining Conversion
First, you must define successConversions could be defined as:● Website visit by Twitter user● Signup form submitted by Twitter user● Completed signup form converts to sale/investment
Logistical Considerations
● Create optimized landing pages Why Should I Use Landing Pages?
● Use UTM tags for Google Analytics tracking for specific campaigns or audiences
● Integrate other social media tools (e.g., crowdfire, tweet juke box, etc.)
Your Competitive Landscape
Twittersphere (2/14/2017)
Klout Tweets Following Followers F/F Ratio Last Tweet
@UraniumEnergy 47 506 136 1,232 1:9 2/14/2017
@CamecoNews 46 273 112 2,316 1:21 2/14/2017
@DenisonMinesCo 46 701 2,889 1,185 1:04 2/14/2017
@FissionUranium 44 1,781 1,812 4,332 1:2 2/7/2017
@Arevaresources 43 1,848 500 1,890 1:4 2/13/2017
@Energy_Fuels 42 534 307 242 1:08 2/14/2017
@ERARangerMine 31 246 115 404 1:3 2/14/2017
@LaramideRes 31 80 303 151 1:05 1/6/2017
@Centrus_Energy 28 131 142 229 1:2 2/14/2017
@UR_Energy 16 190 126 97 1:08 5/2016
@U308Resources 0 0 10 12 n/a n/a
