infinity technology ektron social media
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High level overview of thoughts when discussing Social Media implementations - Outlining many business cases. Presented on 2/9/10 with Infinity Technologies, Green Bay, WI.TRANSCRIPT
Social Media
Mike Pascucci, Social Media Strategist
This PowerPoint contains private, confidential, and privileged material for the sole use of the intended recipient. Any review, copying, or distribution of this PowerPoint by others is strictly prohibited.
Agenda
Ektron OverviewWho I amDefine Social Media Discuss CommunicationOutline Case StudiesClosing remarksQuestions
Company Overview
Quick Facts
Founded in 1998 200+ Worldwide EmployeesHeadquartered in Nashua, NH
US Offices: San Francisco, CA; Richmond, VA; Austin, TX
Offices Worldwide UK, AUS, Singapore, Canada
Corporate GrowthPrivate and Profitable Company 6 Year Growth of 425%2009 Growth of 38%
Introduction
Mike PascucciSocial Media Strategist
http://www.Ektron.com
12 years Online community – Social Media experience
Community development Manager of eBay’s community - developing new community platforms, vendor management, International Consultant - and off-line focus group manager for 5+ years
Director of Moderation Services for Mzinga. Experience in building, developing and implementing effective strategies across some of the largest Online Communities (ESPN, FOX, AEXP, ABC News…)
What is Social Media?
User Generated content (textual, video, photo)A “Tweet” on Twitter, a “Friend” on Facebook, a “Connection” on LinkedIn“Web 2.0” tools (Blogs, Ratings/Reviews, Article comments, Profiles, friending….)
Any Content shared through the relationships that are built and/or extended leveraging Social applications.
These interactions WILL have some kind of affect on individual and business behavior.
You Can’t Live Without It
Social mediais the
#1 activityon the web
Opportunity
Now, more and more companies today want to do Social Media, but they do not know the Who, What, Where and Why
Opportunity
Web
Content
Management
Social Media
Three HUGE technologies that have merged together…
Social
eCommerce
Where to begin
The times are changing
Old Communication
Are you listening
What are you learning
Are you Participating
New Communication
Dell and Social Media
$60 Billion company1.5 million followersGenerated $6.5 Million in sales via Twitter presence in 2009*Not just salesSupportIdea GenerationBrand awarenessLoyalty and Retention
*Source:http://mashable.com/2009/12/08/dell-twitter-sales/
Sales
Dell and Social Media
Support
Best Buy
Information & Guidance
Who is doing it right?
Peer Support
Dominos
Damage Control
Domino’s & Social Media
Insight and Analysis
IKEA and Facebook
Autumn ’09, opening new store in Malmo, SwedenFacebook page created for the Store managerUploaded photos to his page and allowed others/friends of his to “tag” the items Photos spread out beyond the local area and within Facebook profile pages – creating awareness of the brand, store and contestNo static banner promotion, IKEA got people talking about their product which resulted in more conversation and branding
Promotion
NASDAQ
Information sharing
Vitamin Water
Summer ’09 created Facebook page to solicit ideas for a new flavorFans influence the final decision$5,000 went to the team that “named” the productMore than 1 Millions fans of the Vitamin water are potential purchasers when launchesCommunity feels “ownership” in the process and final resultAwareness, loyalty, ownership, retention…..
Co-Creation
Who is doing it right?
Affinity
AT&T
Leverage External tools
B 2 B – Toshiba eXCHANGE
Similar to existing social networks, such as Facebook, LinkedIn or MySpace, Toshiba eXCHANGE will unite the Toshiba community by providing members with a convenient, easy-to-use online forum to share and seek information – such as best sales practices and techniques, end-user generated knowledge and product tips.
Detailed profiles of online eXCHANGE members that will enable users to connect directly to other Toshiba sales professionals Blogs that will keep members aware of ongoing product and program updates Video clips that will provide education and product launch information Content ratings, which will help indicate the value of information and content RSS Feeds/tags that mark key interest areas for users Intelligent searches that will help members locate information quickly and easily
* http://www.socialmediaportal.com/PressReleases/2009/08/Toshiba-Launches-Social-Business-Network-Designed-to-Connect-Sales-Service-and-Corporate-Professionals-Nationwide.aspx?ReturnUrl=%2fSearch%2fDefault.aspx%3fTag%3dToshiba%2beXCHANGE
The Explosion of Bacon
2 days before Christmas 2008, recipe “formulated” via a challenge made on TwitterBBQAddicts.com created and promoted on their siteTweet sent to 1,200 followersChristmas day, traffic spiked to more than 27,000 visitorsWithin 2 months, the website was viewed over 390,000 timesPicked up via NY Times and other Media outletsFacebook fan pages, photos, recipe sharing
Word of Mouth
People are Communicating
ROI
Marriott – Made over $5M in bookings from people who clicked through to the reservations page form their Bloghttp://www.washingtonpost.com/wp-dyn/content/article/2008/08/24/AR2008082401517_pf.html
Blendtec increases sales 700% because of “Will it Blend” Video’s posted to YouTubehttp://mashable.com/2007/09/27/blendtec-sales/
Wine Library (Gary Vaynerchuk) increases revenue from $4M to $50M via leveraging Social media outletshttp://www.topnamemarketing.com/
Movie Paranormal Activity ($15,000 to make) made more the $7M w/ help of Social Mediahttp://mashable.com/2009/10/07/paranormal-activity/
Aberdeen Research: “Companies using social networking sites are 17X more likely to improve customer satisfaction than companies that don’t" http://filesocial.com/3celfv9
June 2009 study from MarketingVox and Nielsen which found that 25% of search results for the world’s Top 20 brands linked back to user-generated content – only to increase in the near future
Decisions need to be made
Content
Drive people to you
Are you ready
Closing remarks
Social Media – Web 2.0 is not a fad or something that will pass
Companies that are leveraging Social media and Web 2.0 functionality are surviving, while others are struggling
All companies have different visions and goals, and your Social media policies and strategies should parallel those efforts
Websites need to be more engaging and less static
YouTube Video
Contact Information
Mike PascucciSocial Media Strategist
[email protected]://www.ektron.com/mikepascucciblog
http://mikepascucci.com@mikepascucci
@Ektron(603) 816-5408
Questions
www.linkedin.com/in/tschmied
Photo accreditation
Slide 9 www.intersectionconsulting.com/blog/?p=402 Slide 11 kstp.com/news/stories/s1185707.shtml Slide 12 http://www.mikearauz.com/images/marauz_good_listening.jpgSlide 13 http://www.iusb.edu/~cted/Images/iStock_000005194673-learn.gifSlide 14 www.buzzfeed.com/katietwohands, Slide 31 www.cartoonstock.com/directory/P/Parrot.asp;
madgreek65.blogspot.com/2008/12/are-it-leader...Slide 32 http://paramoreredd.com/content/blog/images/crown.gif
www.executionists.com/.../social-media-strategy/ Slide 33 www.socialmediavision.com/social-media/ Slide 34 http://www.anchorfinancial.info/images/starting_line.jpg
(my updates to the original graphic)
Slide 38 www.servitokss.com/question-marks/