ineevm - the next generation media platform

© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

Mumbai

Conference 21–22 October 2010

Exhibition 21–23 October 2010

iNeevM - The Next Generation Media Platform


Global Trends in Digital Media

Broadband-based Online Catch-up TV

Growing popularity in the US & UK

Providers setting up for global expansion

Social Media

Expanding from Lifestyle Invasion to providing Lifestyle Aids

Nature of PR campaigns has changed making larger brands more vulnerable

Need for Social Media & Cloud Preservation

Monetization Models

Ads remain key revenue generator

Movement towards paid content still uncertain

Elegant, Innovative & Non-intrusive advertisement models will be key to user engagement & monetization


Siemens and Media | Our Portfolio

Business Systems

Facility Design and Build

Digital Production

Digital Library

Enterprise Architecture

MarketStrategy

Broadcast Management Systems

Broadband Media Platform

SocialMedia Platform

Digital Distribution

iNeevM Media PlatformiNeevM Media Platform


iNeevM – The Next Generation Media Platform

iNeevM is a framework to manage and deliver high quality digital and rich media content with various collaboration and advertisement management features

Siemens is continuing to invest in creating solutions for future media

Initiatives for future media framework


iNeevM – Key Features

Local, Remote and Live Ingest

Automated Transcoding of the content into low res

Frame Accurate annotation for stored content and Live in-coming content

Content discovery - Easy search and retrieval based on categories

Review, enabling potential users to check content quickly and efficiently.

On Demand - Personalized videos either stream or download

Catch-up TV

Advertisement management

Workflow based approval of the content prior to publishing online.

Online collaboration - Comments, rating and feedback features

UGC (User Generated Content) management


iNeevM - Industry specific implementations

Integration Services

Content Services Video Platform

iNeevMiNeevM

Blogs Forums

Search Collaboration

Editing Ingest DRM

Content PackagingGeo IP

Delivery

CRM Billing Analytics Learning mgmt Advertisement mgmt

BroadcastingBroadcasting EducationEducation PublicationPublication

Digital Library

CMS


Catch-up TV

Video on demand

Promotional Activities

Video Content discovery

Advertising management Video in video Overlays Synchronised banners

Analytics & Reporting

Social Media

Java/J2EE, Microsoft & COTS based

solution :

SharePoint Portal

Alfresco Content management system

RESTful based web services

Siemens iNeevM enables broadcasters to deliver high quality digital content and engage & retain customers with various collaboration & advertisement management features.

Business Problem Solution

Disparate business problems

consolidated into single solution

iNeevM for Broadcasters


iNeevM solution for School Education

Siemens proposed solution for parent and teacher to collaborate

Continuous round the year Review / Tracking of students.

Integrated with learning management system to aid teacher in

preparing and assigning content

Social Media / Web 2.0 features

Overview:

Teacher view

• Comments on formative assessment, attendance,

progress for each student

• Collaborate with parents – personalized review

• Manage digital content

• Manage assignments

• Integrate with LMS

Parent view

• View formative assessment , teacher comments &

collaborate with teacher

• Collaborate with other parents

This solution provides collaboration between parents and teacher which helps in continuous round the year tracking and review of the student performance


iNeevM solution for Higher Education & Institutes

Videos for on-Campus teaching and learning

• Increase student retention and engagement

• Support diverse learning styles

• Streamline in course creations

Videos for Distance Education [Off-Campus]

• Reduce cost of class delivery

• Enable interactive assignments and build community

Videos for libraries

• Enable discovery, use and display of legacy media

• Streamline video authoring and distribution

Videos for Marketing, Admission and Alumni

• Enable deeper engagement in prospective students and alumni

• Communicate School branding and messaging more effectively

• Enable sharing and collaboration across broader community


Platform Agile integration platform

Monetization

Monetize value of existing content & new content sources Internationalization of content Targeted & context sensitive ads Access to new revenue sources: online advertising, subscription & pay-per-view models

Industry segment focus

Shorter time to market Reusable design / architecture Multi platform content creation , management & distribution

SOA based reusable components Streamline content & production driven process Interoperable

Flexible base framework which an be customized to Industry needs Integrated with business needs

Key benefits

iNeevMManagement

Distribution

Creation


Any Questions?

Contact

Siemens IT Solutions and Services Pvt. Ltd.

Moinuddin AhmedCommunication, Media & Technology [email protected]


Thank you

ineevm - the next generation media platform

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