industrialist / academic collaboration in electronic system design
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Industrialist / Academic collaboration in Electronic System Design. Genesis of the UK’s independent design community!?. Prof Jon C Howes, NEuW Limited. The Present status of UK in independent Electronic System Design. - PowerPoint PPT PresentationTRANSCRIPT
Industrialist / Academic collaboration Industrialist / Academic collaboration in Electronic System Designin Electronic System Design
Prof Jon C Howes, NEuW Limited
Genesis of the UK’s independentGenesis of the UK’s independentdesign community!?design community!?
The Present status of UK in independentThe Present status of UK in independentElectronic System DesignElectronic System Design
• Electronic Product Designers served by a vibrant independent design community
• UK leads with 40.5% of this European design market
(all statistics - Future Horizons report for 2001)
• Market grew by 6.6% in 2001 to $2.1billion
• UK has an enormous number of start ups in this sector
Independent design community Independent design community focus of this presentationfocus of this presentation
• Design Houses• Electronic Product and Electronics content design services
• Chipless semiconductor companies• Sell design of chips & sub blocks as “Intellectual Property” or “IP”
• Fabless semiconductor companies• Sell chips manufactured in other companies’ semiconductor “Fabs”
The Present status ofThe Present status ofElectronic Product DesignElectronic Product Design
Why is UK independent design so successful?
• History of, and skills in, engineering innovation
• Embedded systems implementation expertise
• Product level design expertise
• Knowledge of international requirements & standards
• Capability to localise Products for European markets
The Past ofThe Past ofElectronic Product DesignElectronic Product Design
• Rapidly increasing complexity– of Products– of Electronics design content of Products
• Shorter times to market
• Shorter Product life cycles
• DEMAND for growing independent design community– to ACCELERATE all developments
Growth of UK design communityGrowth of UK design communityRole of the UniversitiesRole of the Universities
London
Manchester
Belfast
Cambridge
Bristol
EdinburghGlasgow
Sheffield
Newcastle
• Strong links with industry
• Source of trained workforce
• Source of spin-off companies
• Research & expertise in future design methods
Your University
Growth of UK design communityGrowth of UK design communityCompany locationsCompany locations
London
Manchester
Belfast
Cambridge
Bristol
EdinburghGlasgow
Sheffield
• Many established on Science Parks
• Links with University R&D
• Potential for growth in other University areas
• Symbiotic relationships with UK Universities
Newcastle
Growth of UK design communityGrowth of UK design communityRole of company “Failures”Role of company “Failures”
London
Manchester
Belfast
Cambridge
Bristol
EdinburghGlasgow
Sheffield
Newcastle
• Engineering expertise “trained” in UK companies
• Engineering expertise “released” from UK companies
• STC, Ferranti, Plessey, ...
• Design ventures by ex-employees• Used to be “survival instinct”• Now it is “entrepreneurial”
• Need to nurture links with Universities
The Future ofThe Future ofElectronic System DesignElectronic System Design
• World leading UK independent design community– in advanced Product, Silicon & Software expertise– in market share
• Enhanced through UK Universities advanced R&D
• Collaborating with Electronic Product Designers throughout the world
How to find Industry / Academia partners?How to find Industry / Academia partners?
• Attend UKDF !!!!!!!!!!!
and
• Guide Documents give the necessary access to:
– Structure of UK
design community
– Industry directory
– University expertise
& activities
• From:
DTI Publications
ContactContact
Prof Jon C Howes
Managing Director
NEuW Limited
Industrial visiting Professor
at University of Newcastle
Tel: +44 (0) 1457 820326
Fax: +44 (0) 1457 820304