industrialist / academic collaboration in electronic system design

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Industrialist / Academic Industrialist / Academic collaboration collaboration in Electronic System Design in Electronic System Design Prof Jon C Howes, NEuW Limited Genesis of the UK’s independent Genesis of the UK’s independent design community!? design community!?

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Industrialist / Academic collaboration in Electronic System Design. Genesis of the UK’s independent design community!?. Prof Jon C Howes, NEuW Limited. The Present status of UK in independent Electronic System Design. - PowerPoint PPT Presentation

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Page 1: Industrialist / Academic collaboration  in Electronic System Design

Industrialist / Academic collaboration Industrialist / Academic collaboration in Electronic System Designin Electronic System Design

Prof Jon C Howes, NEuW Limited

Genesis of the UK’s independentGenesis of the UK’s independentdesign community!?design community!?

Page 2: Industrialist / Academic collaboration  in Electronic System Design

The Present status of UK in independentThe Present status of UK in independentElectronic System DesignElectronic System Design

• Electronic Product Designers served by a vibrant independent design community

• UK leads with 40.5% of this European design market

(all statistics - Future Horizons report for 2001)

• Market grew by 6.6% in 2001 to $2.1billion

• UK has an enormous number of start ups in this sector

Page 3: Industrialist / Academic collaboration  in Electronic System Design

Independent design community Independent design community focus of this presentationfocus of this presentation

• Design Houses• Electronic Product and Electronics content design services

• Chipless semiconductor companies• Sell design of chips & sub blocks as “Intellectual Property” or “IP”

• Fabless semiconductor companies• Sell chips manufactured in other companies’ semiconductor “Fabs”

Page 4: Industrialist / Academic collaboration  in Electronic System Design

The Present status ofThe Present status ofElectronic Product DesignElectronic Product Design

Why is UK independent design so successful?

• History of, and skills in, engineering innovation

• Embedded systems implementation expertise

• Product level design expertise

• Knowledge of international requirements & standards

• Capability to localise Products for European markets

Page 5: Industrialist / Academic collaboration  in Electronic System Design

The Past ofThe Past ofElectronic Product DesignElectronic Product Design

• Rapidly increasing complexity– of Products– of Electronics design content of Products

• Shorter times to market

• Shorter Product life cycles

• DEMAND for growing independent design community– to ACCELERATE all developments

Page 6: Industrialist / Academic collaboration  in Electronic System Design

Growth of UK design communityGrowth of UK design communityRole of the UniversitiesRole of the Universities

London

Manchester

Belfast

Cambridge

Bristol

EdinburghGlasgow

Sheffield

Newcastle

• Strong links with industry

• Source of trained workforce

• Source of spin-off companies

• Research & expertise in future design methods

Your University

Page 7: Industrialist / Academic collaboration  in Electronic System Design

Growth of UK design communityGrowth of UK design communityCompany locationsCompany locations

London

Manchester

Belfast

Cambridge

Bristol

EdinburghGlasgow

Sheffield

• Many established on Science Parks

• Links with University R&D

• Potential for growth in other University areas

• Symbiotic relationships with UK Universities

Newcastle

Page 8: Industrialist / Academic collaboration  in Electronic System Design

Growth of UK design communityGrowth of UK design communityRole of company “Failures”Role of company “Failures”

London

Manchester

Belfast

Cambridge

Bristol

EdinburghGlasgow

Sheffield

Newcastle

• Engineering expertise “trained” in UK companies

• Engineering expertise “released” from UK companies

• STC, Ferranti, Plessey, ...

• Design ventures by ex-employees• Used to be “survival instinct”• Now it is “entrepreneurial”

• Need to nurture links with Universities

Page 9: Industrialist / Academic collaboration  in Electronic System Design

The Future ofThe Future ofElectronic System DesignElectronic System Design

• World leading UK independent design community– in advanced Product, Silicon & Software expertise– in market share

• Enhanced through UK Universities advanced R&D

• Collaborating with Electronic Product Designers throughout the world

Page 10: Industrialist / Academic collaboration  in Electronic System Design

How to find Industry / Academia partners?How to find Industry / Academia partners?

• Attend UKDF !!!!!!!!!!!

and

• Guide Documents give the necessary access to:

– Structure of UK

design community

– Industry directory

– University expertise

& activities

• From:

DTI Publications

Page 11: Industrialist / Academic collaboration  in Electronic System Design

ContactContact

Prof Jon C Howes

Managing Director

NEuW Limited

Industrial visiting Professor

at University of Newcastle

Tel: +44 (0) 1457 820326

Fax: +44 (0) 1457 820304

[email protected]