indian motorcycles first indian dealership press release
TRANSCRIPT
Iconic Indian Motorcycle® rides into Haryana; country’s first dealership
inaugurated in Gurgaon
• Located in the heart of the commercial hub of Gurgaon, Haryana at B-10, Info City, Sector 34
• Showroom can display 9 motorcycles
• Global standards of after-sales and service support to further add to the overall experience of
owning an Indian Motorcycle®
• To open 2 dealerships in India by year end
• Dealership inaugurated by Mr. Bennett J. Morgan, Global Chief Operating Officer, Polaris
Industries Inc. ; Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd. ; and
Mr. Sandeep Bansil, Dealer Principal, Indian Motorcycle
Gurgaon, May 7th
, 2014: Bringing history live on the roads of India, Polaris India Pvt. Ltd., a
wholly owned subsidiary of Polaris Industries Inc., the world leader in Off-Road and All-Terrain
Vehicles has inaugurated the country’s first Indian Motorcycle® showroom in Gurgaon, Haryana.
This world-class showroom was inaugurated by Mr. Bennett J. Morgan, Global Chief Operating
Officer, Polaris Industries Inc. and Mr. Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd.
along with Mr. Sandeep Bansil, Dealer Principal, Indian Motorcycle®.
With this strategic announcement, Polaris India has brought the iconic motorcycle brand closer
to the Indian biking enthusiasts.
“With a showroom design inspired by the original home of the Indian Motorcycle in Springfield
Massachusetts, dealers and consumers will experience the brand as never before. Motorcycles,
apparel, and accessories will be displayed in a retail environment that is both premium and
approachable. It will become a destination for riders and they will want to spend time interacting
with the brand as well as the store,” said Mr. Bennett J. Morgan, Global Chief Operating Officer,
Polaris Industries Inc.
“The very first showroom to display and retail the legendary Indian Motorcycle® holds great
importance for us. It is the first interface where we are giving an opportunity to biking
enthusiasts to own a slice of history with a contemporary twist. The start of the Indian
Motorcycle’s® dealer network in India reinforces the company’s serious commitment towards
growing its footprint in the country and reaching out to Indian Motorcycle® fans. This year we
intend to open 2 dealerships in India,” said Mr. Pankaj Dubey, Managing Director, Polaris India
Pvt. Ltd.
The showroom, located at B-10, Info City, Sector 34, Gurgaon, Haryana, can display upto 9
motorcycles. The entire range of the Indian Motorcycle®: Indian Chief Classic, Indian Chief
Vintage and Indian Chieftain models will be available at the Gurgaon dealership. The team at the
dealership will comprise of trained professionals offering global standards of after-sales and
service support to add to the overall experience of owning an Indian Motorcycle®.
The state-of-the-art showroom combines global architectural standards and infrastructure
synonymous with the reputed legendary brand under one roof. Besides being a visual delight
with the entire range of Indian Motorcycle® on display, the dealership also boasts of attractive
merchandise to enthuse the visitors and customers.
Indian Motorcycle is an iconic brand that gained immense popularity across world geography. In
April 2011, Polaris Industries acquired Indian Motorcycle and in August 2013, it unveiled the all-
new range of Indian motorcycles in the USA.
Since the April 2011 acquisition of Indian Motorcycle by Polaris Industries, the company has
made an unprecedented commitment of time, resources and passion into the design of the all-
new power plant. From the outset, the goal was to capture the iconic design and styling aspects
of the 113-year old brand’s most historic models and fuse that heritage with state-of-the-art
technology and progressive design elements. The new design reflects an unparalleled investment
into researching the complete history of Indian Motorcycle power train development.
About Indian Motorcycle
Indian Motorcycle, a wholly-owned division of Polaris Industries Inc. (NYSE: PII), is America’s first
motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists
around the world and earned distinction as one of America’s most legendary and iconic brands
through unrivalled racing dominance, engineering prowess and countless innovations and
industry firsts. Today that heritage and passion is reignited in India.
To learn more, please visit www.indianmotorcycle.com/en-in
‘Like us’ at www.facebook.com/indianmotorcycleindiaand
‘Follow us’ on www.twitter.com/indianmotorind
About Polaris India Pvt. Ltd
Polaris India Pvt. Ltd. was established as a wholly owned subsidiary of Polaris Industries Inc.
(USA), (www.polaris.com) which designs, engineers manufactures and markets innovative, high
quality Off Road Vehicles (ORV’s), innovative All-Terrain Vehicles (ATVs), the Polaris Ranger®, (for
recreational and utility use), Snowmobiles, Motorcycles and Electric powered vehicles. Polaris
India Pvt. Ltd. launched its flagship products including ATVs, Polaris Ranger RZR®, Side x Side
Vehicles and Snowmobiles in India on 24th
August, 2011.The iconic Indian Motorcycle®, America’s
first motorcycle companywas launched in New Delhi , India on 22ndJanuary,2014 and the entire
range of the all-new 2014 Indian® Chief® was revealed.
Polaris India, has taken one giant step to revolutionize the Indian market for catering to very
culture of the Indian Territory with a wide array of diversified off-road vehicles designed
exclusively for our elite customers and various utility use. Polaris India has a strong network of 16
Dealerships, 10 PRS (Polaris Riderz Stop) & 23 Polaris Experience Zones (Off-Road Tracks) to take
the off-road riding culture way ahead. They are state-of-the-art and offer a workshop for service.
These dealerships located at Ahmedabad, Bangalore, Chennai, Cochin, Dehradun, Guwahati,
Hyderabad, Indore, Jaipur, Srinagar, Kolkata, Lucknow, Ludhiana, Mumbai, Dimapur and New
Delhi.
Information about line of Polaris products, apparel and vehicle accessories are available at
www.polarisind.inor from authorized Polaris India Dealers.
About Polaris Industries Inc.
Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8
billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road
vehicles, including All-Terrain Vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side
vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.
Polaris is among the global sales leaders for both snowmobiles and Off-Road Vehicles and
has established a presence in the heavyweight cruiser and touring motorcycle market with the
Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-
road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM),
GoupilIndustrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the
riding experience with a complete line of Polaris Engineered parts, accessories and apparel and
Klim branded apparel and ORV accessories under the Kolpin and Cycle Country brands.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and
the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories
are available from authorized Polaris dealers or anytime at www.polaris.com.
For more information please contact:
Runa Ahlawat
Manager- Marketing Communication
+91 9818465205