PUBLISHED IN OCTOBER 15, 2014

INDIAN BISCUITS MARKET

INDIAN BUSINESS NEWS AGENCY

730 SARVAHI APARTMENTS

SECTOR 17 A, DWARKA

NEW DELHI 110078

INDIA

, 2014

IBNA A DIVISION OF INDIAN BUSINESS NEWS AGENCY

INDIAN BISCUITS MARKETFORECAST TO 2019

INDIAN BUSINESS NEWS AGENCY

IBNARESEARCH A DIVISION OF INDIAN BUSINESS NEWS AGENCY

INDIAN BISCUITS MARKET

INDIAN BISCUITS MARKET FORECAST TO 2019 2

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INDIAN BISCUITS MARKET FORECAST TO 2019 Pages: 130 Format: PDF Publication Date: October 15, 2014 Price: Single User Licence – US$ 500 Corporate User Licence – US$ 900 Indian Biscuits industry consists of two large scale manufacturers, around 50 medium scale brands and small scale units ranging up to 2500 units. Also, the unorganized sector is estimated to have approximately 30,000 small & tiny bakeries across the country. Over the past five years (2009-10 to 2013-14), the Indian Biscuits Market has been growing at a rapid pace and is expected to sustain its growth in the coming years. In order to help manufacturers, importers and exporters to better understand the biscuits market in India, IBNA Research, a division of Indian Business News Agency (IBNA), has launched a new market research report titled “Indian Biscuits Market Forecast to 2019”. The strong economic growth of the last few years and increasing brand consciousness among the new wealthy Indian middle class combined with a greater exposure to western lifestyle has created hunger for branded biscuits in the country. “Indian Biscuits Market Forecast to 2019” is a comprehensive market research report that contains detail statistics, in-depth analysis, and quality research on Indian biscuits market. This market research report is unique in its collection of highly relevant data, from legislation and imports to pricing levels, analyses of market share, market growth and more. The report categorizes Indian biscuits market into six segments such as Glucose Biscuits, Marie Biscuits, Cream Biscuits, Crackers Biscuits, Milk Biscuits and Other Biscuits to provide a detailed overview of past and present performance of each segment. The report starts with an introduction of India's demographic and macroeconomic indicators, including focus on Indian Cities for Growth. Chapter Two of the report explains government regulations, policy and on food products, especially on biscuits. The chapter brings the rules and regulations of imported foods and their impact on the food industry in India. It also provides market entry strategy, explains entrance routes and analyses the most relevant options for the foreign biscuits companies to enter in the market. Chapter Three covers duties and taxes on biscuits, including detail discussion on tax rates imposed by the central government as well as the state governments. Chapter Four discusses the production of biscuits in the country including data on production. The chapter provides the information and statistics needed to understand the dynamics of biscuits industry in the country. Chapter Five compiles details import and export statistics on biscuits from 2009-10 to 2013-14. The chapter provides contact information of major importers and exporters of biscuits in India. Chapter Six highlights the Indian consumer income grouping, consumer classes, their characteristics, behavior and preferences. The chapter will help the biscuits companies to understand the mental makeup of the Indian consumers.

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Chapter Seven provides lists of retail prices of different categories of biscuits in the Indian market as well as it provides retail prices of biscuits from different brands. The chapter discusses the mechanism of formation of retail prices of biscuits in the country. Chapter Eight provides elaborate coverage of Indian biscuits market. Providing detail statistics, the chapter analyses the market size, market growth and market share. The chapter categorizes Indian biscuits market into six segments in order to provide a detailed overview of past and present performance, both in value and volume terms, of each segment. The segment-wise future outlook has been given in the report which will help readers to identify the future growth spots and the market target. The chapter also provides profiles of major biscuits companies in the country. Chapter Nine highlights various distribution networks existing in the Indian market and the market trends, food supply chains, potential future growth areas, and challenges for the sector. If you are in the biscuits industry take a look on the Table of Content and the Figures and Tables that are provided with this description and we are sure that you will benefit greatly from the information compiled in “Indian Biscuits Market Forecast to 2019”.

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TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1. 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.7.1 1.7.2 1.7.3 1.7.4

Introduction Demographic Distribution of Population Demographic Distribution of Population on the basis of Age Population in the Major Cities Projected Population 2013-2026 Annual GDP growth India’s Real GDP Growth Focused Cities for Growth Maturing Cities High Growth Cities Emerging Cities Potential Cities

CHAPTER TWO: POLICY & REGULATIONS 2. 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13

Overview Regulatory Framework and Legislations Sector specific Regulations Foreign Direct Investment (FDI) Policy Business Structure Options Wholly Owned Subsidiary Strategic License Agreement Franchising Distribution Manufacturing Joint Ventures Cash and Carry Wholesale Trading Labour Laws Indian System of Counting Money

CHAPTER THREE: DUTIES & TAXES 3. 3.1 3.2 3.3 3.4

Overview Value Added Tax (VAT) Customs duties Excise Duties Tax Reforms

CHAPTER FOUR: BISCUIT INDUSTRY & PRODUCTION 4. 4.1 4.1.1 4.2 4.3 4.4 4.5

Production: Overview Essential Raw Materials Availability of Raw Materials Technology Used by the Industry Labour & Wages Government’s Support Industry Associations

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CHAPTER FIVE: IMPORT & EXPORT 5. 5.1 5.1.1 5.1.2 5.2 5.2.1 5.2.2

Import & Export of Biscuits: An Overview Category-wise Imports of Biscuits 2009-10 to 2013-14 Country-wise Imports of Biscuits 2009-10 to 2013-14 Contact Addresses of Major Importers of Biscuits Category-wise Exports of Biscuits 2009-10 to 2013-14 Country-wise Exports of Biscuits 2009-10 to 2013-14 Contact Addresses of Major Exporters of Biscuits

CHAPTER SIX: CONSUMERS 6. 6.1 6.2 6.3 6.4 6.5

Characteristics of Indian Consumer Income Grouping Indian Consumer Classes Consumer Expenditures Indian Consumer’s Perception about Foreign Products Factors that Influence the Choices of Consumers

CHAPTER SEVEN: PRICE 7. 7.1 7.2 7.3

Price: Overview Retail Price of Biscuits in Indian Market Formation of Retail Prices of Biscuits Price Factor

CHAPTER EIGHT: MARKET 8. 8.1 8.1.1 8.1.2 8.2 8.3 8.4 8.5 8.6 8.7 8.7.1 8.7.2 8.7.3 8.7.4 8.7.5 8.7.6 8.7.7 8.7.8 8.7.9 8.7.10 8.7.11 8.7.12 8.7.13 8.7.14 8.7.15 8.7.16

Current Trends in Indian Biscuits Market Market Structure Biscuits Market – Organized Vs Unorganized Biscuits Market – Urban Vs Rural Market Size of Biscuits 2009-10 to 2013-14 Market Growth of Biscuits 2008-09>2009-10 to 2012-13> 2013-14 Market Share of Biscuits 2009-10 to 2013-14 Market Forecast of Biscuits 2014-15 to 2018-19 List of Biscuits Brands Available in Indian Market Profiles of Selected Biscuits Companies Anmol Biscuits Limited Biking Food Products Private Limited Britannia Industries Limited Cremica Food Industries Limited GlaxoSmithKline Consumer Healthcare Limited ITC Limited Mukund Foods Limited Parle Products Private Limited Priya Food Products Limited Unibic Foods India Private Limited United Biscuits Private Limited Raja Biscuit Industries Private Limited Ravi Foods Private Limited RCL Foods Limited SAJ Food Products Private Limited Sona Biscuits Limited

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8.7.17 8.7.18

Surya Food & Agro Limited Veeramani Biscuit Industries Limited

CHAPTER NINE: DISTRIBUTION 9. 9.1 9.2 9.3 9.4 9.5

Overview Distribution Structure The Food Supply Chain Trade Margins Terms of Credit Logistics

CHAPTER TEN: MARKETING 10. 10.1 10.2 10.3 10.4

Introduction Exhibitions & Trade Shows Advertisements and Media Other Forms of Marketing and Communications Online Sales

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Tables: Table 1: Cities having population 1 million and above Table 2: Projected Total Population by Sex 2013-2026 Table 3: GDP Growth in India 2009-2013 Table 4: Real GDP Growth in India 2009-2013 Table 5: Value Added Tax (VAT) Rates on Biscuits Table 6: Volume Percentage of Annual Production by Organized & Unorganized Biscuit Industry 2009-10 to 2013-14 Table 7: Quantity of Annual Production of Biscuits by Organized Sector 2009-10 to 2013-14 Table 8: Quantity of Annual Production of Biscuits by Unorganized Sector 2009-10 to 2013-14 Table 9: Quantity of Annual Production of Biscuits by Both Organized & Unorganized Sectors 2009-10 to 2013-14 Table 10: Biscuit Production — Percentage of Volume Share of Different Product Segments 2009-10 to 2013-14 Table 11: Annual Biscuit Production of Different Product Segments 2009-10 to 2013-14 Table 12: ITC HS Code for Different Categories of Biscuits Table 13: ITC HS Code-wise Imports of Different Categories of Biscuits in terms of Volume 2009-10 to 2013-14 Table 14: ITC HS Code-wise Imports of Different Categories of Biscuits in terms of Value (INR) 2009-10 to 2013-14 Table 15: ITC HS Code-wise Imports of Different Categories of Biscuits in terms of Value (US$) 2009-10 to 2013-14 Table 16: Import of Sweet Biscuits (ITC HS Code 19053100) from Different Countries 2009-10 Table 17: Import of Sweet Biscuits (ITC HS Code 19053100) from Different Countries 2010-11 Table 18: Import of Sweet Biscuits (ITC HS Code 19053100) from Different Countries 2011-12 Table 19: Import of Sweet Biscuits (ITC HS Code 19053100) from Different Countries 2012-13 Table 20: Import of Sweet Biscuits (ITC HS Code 19053100) from Different Countries 2013-14 Table 21: Import of Biscuits Nes or included (ITC HS Code 19059020) from Different Countries 2009-10 Table 22: Import of Biscuits Nes or included (ITC HS Code 19059020) from Different Countries 2010-11 Table 23: Import of Biscuits Nes or included (ITC HS Code 19059020) from Different Countries 2011-12 Table 24: Import of Biscuits Nes or included (ITC HS Code 19059020) from Different Countries 2012-13 Table 25: Import of Biscuits Nes or included (ITC HS Code 19059020) from Different Countries 2013-14 Table 26: Contact Addresses of Major Importers of Biscuits in India Table 27: Exports of Different Categories of Biscuits in terms of Volume 2009-10 to 2013-14 Table 28: Exports of Different Categories of Biscuits in terms of Value (INR) 2009-10 to 2013-14 Table 29: Exports of Different Categories of Biscuits in terms of Value (US$) 2009-10 to 2013-14 Table 30: Export of Sweet Biscuits (ITC HS Code 19053100) to Different Countries 2009-10 Table 31: Export of Sweet Biscuits (ITC HS Code 19053100) to Different Countries 2010-11 Table 32: Export of Sweet Biscuits (ITC HS Code 19053100) to Different Countries 2011-12 Table 33: Export of Sweet Biscuits (ITC HS Code 19053100) to Different Countries 2012-13 Table 34: Export of Sweet Biscuits (ITC HS Code 19053100) to Different Countries 2013-14 Table 35: Export of Biscuits Nes or included (ITC HS Code 19059020) to Different Countries 2009-10 Table 36: Export of Biscuits Nes or included (ITC HS Code 19059020) to Different Countries 2010-11 Table 37: Export of Biscuits Nes or included (ITC HS Code 19059020) to Different Countries 2011-12 Table 38: Export of Biscuits Nes or included (ITC HS Code 19059020) to Different Countries 2012-13 Table 39: Export of Biscuits Nes or included (ITC HS Code 19059020) to Different Countries 2013-14 Table 40: Contact Addresses of Major Exporters of Biscuits in India Table 41: Indian Consumers – Income Groups Table 42: Indian Consumer Classes Table 43: National Sample Survey (NSS) – Monthly Household Expenditure in India, 2007-08 Table 44: Price Segmentation of Biscuits Market Table 45: Market Size of Biscuits in Terms of Volume 2009-10 to 2013-14 Table 46: Market Size of Biscuits in terms of Value (INR) 2009-10 to 2013-14

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Table 47: Market Size of Biscuits in terms of Value (US$) 2009-10 to 2013-14 Table 48: Market Size of Different Product Segments of Biscuits in Terms of Volume 2009-2013 Table 49: Market Size of Different Product Segments of Biscuits in Terms of Value (INR) 2009-2013 Table 50: Market Size of Different Product Segments of Biscuits in Terms of Value (US$) 2009-2013 Table 51: Biscuits Market – Percentage of Volume Share of Different Product Segments 2009-10 to 2013-14 Table 52: Biscuits Market – Percentage of Value Share of Different Product Segments 2009-10 to 2013-14 Table 53: Biscuits Market – Percentage of Volume Growth 2008-09>2009-10 to 2012-13>2013-14 Table 54: Biscuits Market – Percentage of Volume Growth of Different Product Segments 2008-09>2009-10 to 2012-13>2013-14 Table 55: Biscuits Market – Percentage of Value Growth of Different Product Segments 2008-09>2009-10 to 2012-13>2013-14 Table 56: Forecast— Market Size of Biscuits in Terms of Volume 2014-15 to 2018-19 Table 57: Forecast— Market Size of Biscuits in Terms of Value (INR) 2014-15 to 2018-19 Table 58: Forecast— Market Size of Biscuits in Terms of Value (US$) 2014-15 to 2018-19 Table 59: Forecast— Volume CAGR of Different Product Segments of Biscuits 2014-15 to 2018-19 Table 60: Forecast— Market Size of Different Product Segments of Biscuits in Terms of Volume 2014-15 to 2018-19 Table 61: Forecast— Value CAGR of Different Product Segments of Biscuits Market 2014-15 to 2018-19 Table 62: Forecast— Market Size of Different Product Segments of Biscuits in Terms of Value (INR) 2014-15 to 2018-19 Table 63: Forecast— Market Size of Different Product Segments of Biscuits in Terms of Value (US$) 2014-15 to 2018-19 Table 64: List of Indian Biscuit Companies & Their Product Brands Table 65: Percentage of Trade Margins in Different Stages of Distribution Network Table 66: Period of Credit Table 67: List of Food Exhibitions in India Table 68: List & Description of English Daily News Papers & their Circulations Table 69: List & Description of Hindi Daily News Papers & their Circulations Table 70: List & Description of English Magazines Table 71: List & Description of Hindi Magazines Table 72: List & Description of Trade Newspapers & Magazines Table 73: List & Description of English TV Channels Table 74: List & Description of Hindi TV Channels

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Figures: Figure 1: Percentage Share of Organized Vs. Unorganized Biscuit Market 2009-10 Figure 2: Percentage Share of Organized Vs. Unorganized Biscuit Market 2013-14 Figure 3: Percentage Share of Organized Vs. Unorganized Biscuit Market 2018-19 Figure 4: Percentage of Rural-Urban penetration of Biscuit Figure 5: Biscuit Market— Percentage of Consumption Share of Different Regions in India Figure 6: Market Size of Biscuits in Terms of Volume 2009-10 to 2013-14 Figure 7: Market Size of Biscuits in terms of Value 2009-2013 Figure 8: Market Size of Different Product Segments of Biscuits in Terms of Volume 2009-10 Figure 9: Market Size of Different Product Segments of Biscuits in Terms of Volume 2010-11 Figure 10: Market Size of Different Product Segments of Biscuits in Terms of Volume 2011-12 Figure 11: Market Size of Different Product Segments of Biscuits in Terms of Volume 2012-13 Figure 12: Market Size of Different Product Segments of Biscuits in Terms of Volume 2013-14 Figure 13: Market Size of Different Product Segments of Biscuits in Terms of Value 2009-10 Figure 14: Market Size of Different Product Segments of Biscuits in terms of Value 2010-11 Figure 15: Market Size of Different Product Segments of Biscuits in terms of Value 2011-12 Figure 16: Market Size of Different Product Segments of Biscuits in terms of Value 2012-13 Figure 17: Market Size of Different Product Segments of Biscuits in terms of Value 2013-14 Figure 18: Biscuits Market – Percentage of Volume Share of Different Product Segments 2009-10 Figure 19: Biscuits Market – Percentage of Volume Share of Different Product Segments 2010-11 Figure 20: Biscuits Market – Percentage of Volume Share of Different Product Segments 2011-12 Figure 21: Biscuits Market – Percentage of Volume Share of Different Product Segments 2012-13 Figure 22: Biscuits Market – Percentage of Volume Share of Different Product Segments 2013-14 Figure 23: Biscuits Market – Percentage of Value Share of Different Product Segments 2009-10 Figure 24: Biscuits Market – Percentage of Value Share of Different Product Segments 2010-11 Figure 25: Biscuits Market – Percentage of Value Share of Different Product Segments 2011-12 Figure 26: Biscuits Market – Percentage of Value Share of Different Product Segments 2012-13 Figure 27: Biscuits Market – Percentage of Value Share of Different Product Segments 2013-14 Figure 28: Biscuits Market – Percentage of Volume Growth of Glucose Biscuit Segment 2008-09>2009-10 to 2012-13>2013-14 Figure 29: Biscuits Market – Percentage of Volume Growth of Marie Biscuit Segment 2008-09>2009-10 to 2012-13>2013-14 Figure 30: Biscuits Market – Percentage of Volume Growth of Cream Biscuit Segment 2008-09>2009-10 to 2012-13>2013-14 Figure 31: Biscuits Market – Percentage of Volume Growth of Crackers Biscuit Segment 2008-09>2009-10 to 2012-13>2013-14 Figure 32: Biscuits Market – Percentage of Volume Growth of Milk Biscuit Segment 2008-09>2009-10 to 2012-13>2013-14 Figure 33: Biscuits Market – Percentage of Volume Growth of Other Biscuit Segment 2008-09>2009-10 to 2012-13>2013-14 Figure 34: Biscuit Market – Percentage of Value Growth of Glucose Biscuit Segment 2008-09>2009-10 to 2012-13>2013-14 Figure 35: Biscuits Market – Percentage of Value Growth of Marie Biscuit Segment 2008-09>2009-10 to 2012-13>2013-14 Figure 36: Biscuits Market – Percentage of Value Growth of Cream Biscuit Segment 2008-09>2009-10 to 2012-13>2013-14 Figure 37: Biscuits Market – Percentage of Value Growth of Crackers Biscuit Segment 2008-09>2009-10 to 2012-13>2013-14 Figure 38: Biscuits Market – Percentage of Value Growth of Milk Biscuit Segment 2008-09>2009-10 to 2012-13>2013-14 Figure 39: Biscuits Market – Percentage of Value Growth of Others Biscuit Segment 2008-09>2009-10 to 2012-13>2013-14 Figure 40: Forecast— Market Size of Biscuits in Terms of Volume 2014-15 to 2018-19

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Figure 41: Forecast— Size of Biscuits Market in Terms of Value 2014-15 to 2018-19 Figure 42: Forecast — Market Size of Different Product Segments of Biscuits in Terms of Volume 2014-15 Figure 43: Forecast— Market Size of Different Product Segments of Biscuits in Terms of Volume 2015-16 Figure 44: Forecast— Market Size of Different Product Segments of Biscuits in Terms of Volume 2016-17 Figure 45: Forecast— Market Size of Different Product Segments of Biscuits in Terms of Volume 2017-18 Figure 46: Forecast— Market Size of Different Product Segments of Biscuits in Terms of Volume 2018-19 Figure 47: Forecast— Market Size of Different Product Segments of Biscuits in Terms of Value 2014-15 Figure 48: Forecast— Market Size of Different Product Segments of Biscuits in Terms of Value 2015-16 Figure 49: Forecast— Market Size of Different Product Segments of Biscuits in Terms of Value 2016-17 Figure 50: Forecast— Market Size of Different Product Segments of Biscuits in Terms of Value 2017-18 Figure 51: Forecast— Market Size of Different Product Segments of Biscuits in Terms of Value 2018-19 Figure 52: Distribution Network

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DISCLAIMER This report is prepared by IBNA Research, a divisio n of Indian Business News Agency (IBNA). IBNA Resea rch has taken utmost care to ensure accuracy and objectivity whil e developing this report based on information avail able in public domain. However, neither the accuracy nor completen ess of information contained in this report is guar anteed. IBNA Research is not responsible for any errors or omiss ions in analysis/inferences/views or for results ob tained from the use of information contained in this report and especia lly states that Indian Business News Agency (IBNA), including all divisions, has no financial liability whatsoever to the user of this product. This report is for the i nformation of the intended recipients only and no part of this report may be p ublished or reproduced in any form or manner withou t prior written permission from Indian Business News Agency (IBNA), New Delhi 110078, India