india.com - fastest growing indian portal

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India.com… Owns and operates leading websites in key audience categories Runs the 4 th largest Indian Portal Runs the largest original Internet Video Content Studio

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India.Com brings together partners in ZEE, PMC, and United Internet that own and operate successful content brands and distribution businesses across television, print, and the internet, and have technology. Since it's launch in Q1-Q2 of 2011, India.com has gained significant market positions in several key content categories, including entertainment, news and sports. In addition, in Q4 of 2011, India.com launched transactional brands in the automotive and educational spaces that have the potential to drive significant revenue streams for the business. With a stable technology infrastructure in place, experienced content teams, and new transactional businesses, the company will continue to leverage new ways to promote its assets through Zee's powerful media assets. With 27.2 million unique users in less than two year of existence, India.com is one of the fastest growing internet companies in India's history.

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Page 1: India.com - Fastest Growing Indian Portal

India.com…

Owns and operates leading websites in key audience categories

Runs the 4th largest Indian Portal Runs the largest original Internet Video Content Studio

Page 2: India.com - Fastest Growing Indian Portal

Owns and operates the 4th largest Indian portal

8.90 Mn monthly unique visitors

Page 3: India.com - Fastest Growing Indian Portal

Fastest Growing Indian Portal6% MoM vs 3% MoM Internet growth on comScore

On Google Analytics 8% MoM Growth over 12 months

Unique Users Competitors

Dec-11MOM Growth Oct

11- Dec 12

Yahoo! Sites 39.55 2%

Indiatimes.com ** 24.72 6%

Rediff.com 16.18 1%

in.com * 12.22 2%

India.com 8.90 6%

Sify.com 2.95 0%

* Does not include moneycontrol,bookmyshow.com

**Does not include online classifieds and gaana.com

Page 4: India.com - Fastest Growing Indian Portal

Ranked 2nd Largest News Portal

Competitors Dec-12 MOM Growth Oct 11- Dec 12

The Times of India 11.63 3% INDIA.COM SITES 8.90 7% Yahoo! News Network 7.66 1% HT Media Ltd 7.23 5% Jagran Sites 6.32 11% IBN Live 6.57 7% NDTV 6.25 6% ONEINDIA.COM Sites 6.09 3%

Growing at 7% MoM

* INDIA.COM NEWS Includes a &

Page 5: India.com - Fastest Growing Indian Portal

BollywoodLife.comBollywoodLife com is the Number One destination on the Internet for all things connected with entertainment in Hindi cinema, South cinema and television. BollywoodLife provides the information spiced with our own special masala, making it wicked, caustic, highly opinionated and always entertaining. BollywoodLife attracts 3.5 million Unique Monthly Users [Source: Google Analytics, Dec 12]

BollywoodLife gets a Male:Female audience split of 65:35, and 80% of its audience is in the 15 -34 age group.In addition to the website, BollywoodLife produces videos that are available on YoutubeBollywoodLife is also available on the mobile web at m.bollywoodlife.com

Page 6: India.com - Fastest Growing Indian Portal

The #1 Indian Movie Destination

Competitors Dec-12 MOM Growth Oct 11- Dec 12

IMDB 4.21 -2% Yahoo! Movies 3.78 0% Bollywoodlife.com 2.02 12% BOLLYWOODHUNGAMA 0.84 -3% GALATTA 0.54 1% BHARATMOVIES.COM 0.38 -8%

Growing at 12% MoM

Page 7: India.com - Fastest Growing Indian Portal

CricketCountry.comCricketCountry offers cricket fans a meaningful platform to voice their opinion. Fans from around the world offer thought-provoking insights from various aspects of the game every single day. At CricketCountry, Fans get a chance to be journalists themselves. CricketCountry attracts 2.8 million Unique Monthly Users [Source: Google Analytics, Dec 12]

CricketCountry gets a Male:Female audience split of 72:28, and 80% of its audience is in the 15 -34 age group.In addition to the website, CricketCountry produces videos that are available on YoutubeCricketCountry is also available on the mobile web at m.cricketcountry.com

Page 8: India.com - Fastest Growing Indian Portal

2nd Largest Indian Cricket Site

Competitors Dec-12 MOM Growth Oct 11- Dec 12

Espncricinfo.com 6.14 2%

Yahoo Cricket 5.44 1%

Cricbuzz.com 2.18 2%

Cricketcountry.com 1.58 9%CricketNext 1.06 6%

Growing at 9% MoM

Page 9: India.com - Fastest Growing Indian Portal

India.com NewsIndia.com News comprises of Zee News and DNA websitesThe India.com News offering attracts 13.29 million Unique Monthly Users [Zee News + DNA][Source: Google Analytics, Dec 12]

India.com News gets a Male:Female audience split of 65:35, and 75% of its audience is in the 15 -34 age group.Zee news is available in multiple languages at zeenews.com mirroring the TV reachDNA is also available on the mobile web as an application and mobile site at m.dnaindia.com

Page 10: India.com - Fastest Growing Indian Portal

Fastest Growing News Site

Competitor Dec-12 MOM Growth Oct 11- Dec 12

The Times of India 11.63 3%IBN Live 6.57 7%

NDTV.COM 6.25 6% INDIA.COM NEWS 5.08 10%

HINDUSTANTIMES.COM 3.26 3% INDIANEXPRESS.COM 1.88 5%

Growing at 10% MoM

* INDIA.COM NEWS Includes a &

Page 11: India.com - Fastest Growing Indian Portal

Health.india.comHealth.india.com is a platform for Indians to learn about topics relevant in health and wellness, in a language they can understand. We aim to complete the cycle for our audience with not only articles and videos, but features like Symptom search, Ask an expert etc. We have more than 40 doctors and experts from the industry, and have just bagged the 'Most popular Indian health site of the year' award. Health.india.com attracts 1 million Unique Monthly Users [Source: Google Analytics, Dec 12]

Health.india.com gets a Male:Female audience split of 67:33, and 78% of its audience is in the 15 -34 age group.In addition to the website, Health.india.com produces videos that are available on Youtube

Page 12: India.com - Fastest Growing Indian Portal

Voted Most Popular Health Site 2012

Competitor Dec-12 MOM Growth Oct 11- Dec 12

WebMD Health 1.98 3% Everyday Health 1.01 3%

India.com Health 0.89 5% About.com Health 0.72 -1%

DRBATRAS.COM 0.10 -2%

Growing at 5% MoM

Page 13: India.com - Fastest Growing Indian Portal

Oncars.inOncars Helps car buyers decide What to Buy, Where to Buy, & How much to Pay for their Car. It is India’s only automotive vertical to offer made for web video reviews, comprehensive research and comparison tools.OnCars attracts 1.7 million Unique Monthly Users [Source: Google Analytics, Dec 12]

OnCars gets a Male:Female audience split of 68:32, and 80% of its audience is in the 15 -34 age group.In addition to the website, OnCars produces videos that are available on Youtube

Page 14: India.com - Fastest Growing Indian Portal

Fastest Growing Auto Site

Compititors Dec-12 MOM Growth Oct 11- Dec 12

zigwheels 2.22 2%cardekho.com 1.70 2%

carwale.com 1.63 0%Oncars.in 1.57 13%gaadi.com 1.09 3%

team-bhp.com 0.79 2%

Growing at 13% MoM

Page 15: India.com - Fastest Growing Indian Portal

Education – Think Career before College

Core target group - Students13 -25 Secondary target group - Parents 35-55Runs two sites that helps students and their parents discover their calling and matches courses and colleges that puts them on this pathCounselors and Experts handhold student online and offline through final admission

Page 16: India.com - Fastest Growing Indian Portal

Most Favored Travel Partner Destination

Exclusive Site with Ministry of External affairs

Wego Hotels Metasearch

ExpediaSite LaunchPartner

GoIbiboAirfares

ExclusiveTravelogues

Page 17: India.com - Fastest Growing Indian Portal

Travel.india.com: Most Favored Travel Partner Destination

Travel.india.com is single point where users can discover destinations, plan travel and go! Travel.india.com is partnered with Goibibo.com for Flight search and Wego.com for Hotels meta searchTravel.india.com attracts 1 lac Unique Monthly Users [Source: Google Analytics, Dec 12]

Travel.india.com gets a Male:Female audience split of 60:40, and 61% of its audience is in the 15 -34 age group. 24% of its audience is in the 34-44 age group

Page 18: India.com - Fastest Growing Indian Portal

BGR - Your Mobile Life

BGR.in brings breaking consumer technology news as it happens. It has in-depth gadget previews, reviews and commentary on everything tech with an Indian perspective BGR attracts 2 lac Unique Monthly Users [Source: Google Analytics, Dec12]

BGR gets a Male:Female audience split of 70:30, and 72% of its audience is in the 15 -34 age group. BGR is also available on the mobile web at m.bgr.in

Page 19: India.com - Fastest Growing Indian Portal

India.com Video

Video.india.com aims to be the dominant original, multilingual VIDEO news and entertainment platform in IndiaVideo.india.com aggregates Zee content from Youtube in addition the India.com original content. Video.india.com attracts 2.5 lac Unique Monthly Users [Source: Google Analytics, Dec12]

Video.india.com gets a Male:Female audience split of 55:45, and 70% of its audience is in the 15 -34 age group.

Page 20: India.com - Fastest Growing Indian Portal

India.com on…

Page 21: India.com - Fastest Growing Indian Portal

Runs the largest original production content channels on YouTube

produces 2.2 hours of Original Content per day on YouTube

Page 22: India.com - Fastest Growing Indian Portal

Launched 6 Original Programming Channels on YouTube

Page 23: India.com - Fastest Growing Indian Portal

Uploaded 7200 hours, 31000 Videos in 2012

22% growth Month on Month 29.8 Mn views in Nov ‘12