india water purifier market forecast and opportunities, 2019
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Increasing consumer awareness towards safe drinking water and launch of new low-cost products to drive the Indian water purifier marketTRANSCRIPT
M a r k e t . I n t e l l i g e n c e . E x p e r t s
India Water Purifier Market Forecast & Opportunities, 2019
I n d u s t r y B r i e f
© TechSci Research
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India has been facing considerable challenges in addressing safe drinking water requirements for the last few decades. Poor
quality of water supplied by the civic authorities still remains a challenge in the country that has the second largest
population across the globe. In India, Diarrhoea, a disease resulting from consumption of contaminated water, is the cause
of about 13% deaths among children below 5 years of age. These factors are buoying the demand for water purifiers in
India. Water purifier is no longer a high-end electronic product, limited to affluent households as it is available at lower
prices and has started to penetrate into the country’s middle income group as well as rural households over the last five
years. Water purifier manufacturers are also developing and positioning products to target the middle income and rural
households. However, in comparison to developed countries like the US, water purifiers still have a long way to go in India.
India being a price sensitive market, consumers prefer buying low-cost products, which is creating opportunities for many
small water purifier manufacturers to foray into the market. Most of the existing as well as new players are focused on RO
based water purifiers, which is the fastest growing segment of the water purifier market in the country. According to the
report, “India Water Purifier Market Forecast & Opportunities, 2019”, the water purifier market in India is expected to
grow at a CAGR of around 15% until 2019. The market is expected to be driven by rising product awareness across urban as
well as rural centers. High metal content in water sources in states such as West Bengal, Bihar, Rajasthan, Orissa, Tamil
Nadu, Andhra Pradesh is further augmenting the water purifier demand in various Tier II and Tier III cities across these
states. Till recently, rural markets in India weren’t on the radars of purifier companies, predominantly due to vast presence
of low income consumer in rural pockets coupled with weak sales and distribution networks of the companies in these areas.
However, various companies with innovative low-cost products are now aggressively targeting the country’s rural market,
particularly in offline water purifier segment. “India Water Purifier Market Forecast & Opportunities, 2019” report
elaborates following particulars about water purifier market in India:
India Water Purifier Market Size, Share and Forecast
Segmental Analysis - RO, UV and Filter based Water Purifier Market Size & Forecast
Policy & Regulatory Landscape
Pricing Analysis & Sales Channel Analysis
Changing Market Trends & Emerging Opportunities
Competitive Landscape & Strategic Recommendations
T a b l e o f C o n t e n t s
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1. Research Methodology
2. Analyst Briefing
3. Global Water Purifiers Market Overview
4. India Water Purifier Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.1.2. By Volume
4.1.3. By Technology, By Value
4.1.4. By Technology, By Volume
4.2. Market Share & Forecast
4.2.1. By Technology
4.2.2. By Region
4.2.3. By Manufacturers Type
4.2.4. By Company
5. India Filter Based Water Purifiers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Company
5.3. Price Point Analysis
6. India Membrane Based Water Purifiers Market Analysis
6.1. Market Size & Forecast
T a b l e o f C o n t e n t s
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6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Company
6.3. Price Point Analysis
7. India UV Based Water Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Company
7.3. Price Point Analysis
8. Sales and Distribution Analysis
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Recent Trends & Developments
10.1. Water Dispenser Cum Water Purifiers
10.2. Combination System
10.3. Product Innovations
10.4. UV- LED & Photo Catalysis
10.5. POU Water Purifiers
11. Policy & Regulatory Landscape
T a b l e o f C o n t e n t s
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12. India Economic Profile
13. Competitive Landscape
13.1. Eureka Forbes Limited
13.2. Hindustan Unilever
13.3. Kent RO System
13.4. Ion Exchange
13.5. Tata Chemical
13.6. Whirlpool
13.7. Hi-Tech
13.8. Essel Nasaka
13.9. Godrej Industries Limited
13.10. Panasonic Corporation
13.11. Luminous Water Technologies
14. Strategic Recommendations
15. About Us & Disclaimer
L i s t o f F i g u r e s
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• Figure 1: Global POU & POE Water Purifier Market Size, By Value, 2009 - 2019F (USD Billion)
• Figure 2: Global Water Purifier Market Share, By Region, By Value, 2013 & 2019F
• Figure 3: India Water Purifier Market Size, By Value, 2009 - 2019F (USD Million)
• Figure 4: India Water Purifier Market Size, By Volume, 2009 - 2019F (Million Units)
• Figure 5: India Water Purifier Market Size, By Technology, By Value, 2009 - 2019F (USD Million)
• Figure 6: India Water Purifier Market Size, By Technology, By Volume, 2009 - 2019F (Million Units)
• Figure 7: India Water Purifier Market Share, By Technology, By Volume, 2013 & 2019F
• Figure 8: India Water Purifier Market Share, By Region, By Volume, 2013 & 2019F
• Figure 9: India Water Purifier Market Size, By Manufacturer Type, By Value, 2013 – 2019F
• Figure 10: India Water Purifier Market Share, By Technology, By Manufacturer Type, By Volume, 2013 & 2019F
• Figure 11: India Water Purifier Market Share, By Company, By Value, 2013 & 2019F
• Figure 12: India Filter Based Water Purifier Market Size, By Value, 2009 - 2019F (USD Million)
• Figure 13: India Filter Based Water Purifier Market Size, By Volume, 2009 - 2019F (Million Units)
• Figure 14: India Filter Based Water Purifier Market Share, By Company, By Value, 2013 & 2019F
• Figure 15: India Offline Water Purifier Pricing Analysis
• Figure 16: India Membrane Based Water Purifier Market Size, By Value, 2009 - 2019F (USD Million)
• Figure 17: India Membrane Based Water Purifier Market Size, By Volume, 2009 - 2019F (Million Units)
• Figure 18: India Membrane Based Water Purifier Market Share, By Company, By Value, 2012 & 2019F
• Figure 19: India Membrane Water Purifier Pricing Analysis
• Figure 20: India UV Based Water Purifier Market Size, By Value, 2009 - 2019F (USD Million)
• Figure 21: India UV Based Water Purifier Market Size, By Volume, 2009 - 2019F (Million Units)
• Figure 22: India UV Based Water Purifier Market Share, By Company, By Value, 2013 & 2019F
L i s t o f F i g u r e s
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• Figure 23: India UV Water Purifier Pricing Analysis
• Figure 24: India Arsenic & TDS Levels, By State, 2012 (µg/L & mg/L)
• Figure 25: HUL Revenue Share, By Segment, 2012-13
• Figure 26: HUL Revenue Share, By Segment, 2013-14
• Figure 27: Ion Exchange Revenues, 2010 - 2012 (USD Million)
• Figure 28: Tata Chemicals Revenues, 2007-08 to 2013-14 (USD Million)
• Figure 29: Tata Chemicals Revenue Share, By Segment (Standalone), 2013
• Figure 30: Tata Chemicals Revenue Share, By Segment (Consolidated), 2013
• Figure 31: Whirlpool Revenue Share, By Segment, 2013 (USD Million)
• Figure 32: Godrej Revenue, 2008-09 to 2012-13 (USD Million)
• Figure 33: Godrej Revenue, By Segment 2008-09 to 2012-13 (USD Million)
L i s t o f T a b l e s
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• Table 1: Offline Water Purifier Prices, By Company
• Table 2: Membrane Water Purifier Prices, By Company
• Table 3: WQA Water Purifiers Parameter
• Table 4: UV Water Purifier Prices, By Company
• Table 5: India Water Purifier Market Competitor Sales Channel Analysis, 2013
• Table 6: India Water Purifier Market Regional Sales Analysis, By Company, By Value, 2013
• Table 7: Ion Exchange Revenue, By Segment, 2010 - 2012
R e s e a r c h M e t h o d o l o g y
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Baseline Methodology :
For the study, TechSci Research has gathered information through primary research surveys with more than 10
respondents across India, followed by counter validating the information by interviewing distributors. We also put
through exhaustive search of credible paid databases and our internal database. Our team of analysts has then
prudently evaluated all the collected information and personated them in chronological order to depict a meaningful
and clear picture of the water purifier market in India.
While compiling the data, we have also cross-checked all the collected information from multiple sources and data
warehouses, so as to present accurate and precise information of the concerned industry. For the purpose of
calculating market share of competitors, revenues of companies have been scrutinized. The same information has
then been verified with primary research surveys with competitors to arrive at logical figures.
Sources : Company Websites, Annual Reports.
Challenges Encountered :
Team encountered major challenge in extracting information related to regional information for water purifier
manufacturers, however, the same was addressed through exhaustive extraction of information from primary and
secondary sources.
Manufacturers Interviewed
Eureka Forbes, Kent RO, Luminous Water Technologies, Nasaka, HUL, Ion Exchange, Godrej, Eau Water, Aqua Bose RO System, Kentair Eco Corporation Limited LP, Nautica RO
S a m p l e D a t a - S n a p s h o t
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© TechSci Research
X%
1.002.00
3.004.00
5.006.00
7.008.00
9.0010.00
11.00
2009 2010 2011 2012 2013 2014E 2015F 2016F 2017F 2018F 2019F
Figure 1: Global POU & POE Water Purifier Market
Size, By Value, 2009-2019F (USD Billion)
2009
2010
2011
2012
2013
2014E
2015F
2016F
2017F
2018F
2019F
Membrane 20 10 30 50 70 60 10 40 20 70 60
UV 10 30 50 40 30 10 50 30 40 10 50
Offline 30 20 40 10 50 20 30 50 10 40 30
01020304050607080
Figure 5: India Water Purifier Market Size, By Technology,
By Value, 2009-2019F (USD Million)
33%
33%
34%33%
33%
34%UV
Membrane
Offline
Figure 7: India Water Purifier Market Share, By
Technology, By Volume, 2013 & 2019F
50%
50%
50%
50%Major
Small
Figure 9: India Water Purifier Market Size, By
Manufacturer Type, By Value, 2013 – 2019F
14%
14%
14%
14%14%
15%
15%
14%
14%
14%
14%
15%
14%
15%EFL
Kent
Nasaka
Livpure
HUL
Ion Exc
Figure 11: India Water Purifier Market Size, By
Company, By Value, 2013 & 2019F
0.100.200.300.400.50 0.600.700.800.901.001.10
Figure 21: India UV Based Water Purifier Market
Size, By Volume, 2009-2019F (Million Units)
14%
14%
14%
14%14%
15%
15%
14%
14%
14%
14%
14%
15%
15%
EFL
Kent
Nasaka
Livepure
HUL
Ion Exc
Others
Figure 18: India Membrane Based Water Purifier
Market Share, By Company, By Value
(2013 – Inner; 2019F - Outer)
2009 2010 2011 2012 2013 2014E 2015F 2016F 2017F 2018F 2019F
RO 10.00 30.00 60.00 40.00 20.00 10.00 30.00 60.00 40.00 20.00 30.00
UV 50.00 30.00 40.00 20.00 10.00 30.00 50.00 10.00 40.00 30.00 10.00
Offline 20.00 25.00 30.00 40.00 50.00 10.00 60.00 40.00 20.00 30.00 10.00
0.0010.0020.0030.0040.0050.0060.0070.00
Figure 6: India Water Purifier Market Size, By Technology, By Volume, 2009-2019F (Million
Units)
R e p o r t O r d e r i n g
11
© TechSci Research
Report Name: India Water Purifier Market Forecast and Opportunities, 2019
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